In the pickup truck market, the tool-type pickup truck is an important part of it, and it has attracted the attention of users with the characteristics of Dora fast running, leather resistance and stable performance. Tool-type pickup truck is the foundation of domestic market sales, this type of model with the attributes of means of production to serve thousands of industries of users, especially engineering users, agricultural and sideline aquatic products practitioners and manufacturing, maintenance services industry.
The current status of tool-type pickups
Among the 24 models that were sold in the mainstream last year, a total of 10 models of tool pickup trucks were available, achieving terminal sales of 163129, accounting for 41.7% of the terminal sales of narrow pickup trucks. Great Wall Fengjun 5, Jiangling Treasure Book and Great Wall Fengjun 7 are the top three best-selling products in the current tool pickup truck.
Among the tool pickup trucks, diesel version and two-wheel drive type are the most popular categories, the former market share of 76.05%, two-wheel drive type market share of 64.7%. In order to meet the needs of users for a large number of trucks, tool-type pickup trucks are generally equipped with long wheelbase, large cargo box version models to choose from, of which the sales volume of models with a cargo box length of more than 1600mm is 111799, accounting for 68.53% of the market.
In 2021, the Great Wall Fengjun 5, Jiangling Baodian, Great Wall Fengjun 7, Jiangxi Wushizu Ruimai series pickup trucks and Zhengzhou Nissan Ruiqi achieved a total of 143463 terminal sales, accounting for 87.94% of the total sales of tool-type pickup trucks. According to the analysis of the price dimensions of the above models, the starting price of the Great Wall Fengjun 5 is the lowest; the Jiangxi Isuzu Ruimai series pickup trucks include classic Ruimai and Ruimai S, which have become the models with the largest price range.
Enhance market competitiveness with product differentiation
In the face of the increasingly fierce competition of tool-type pickup trucks, in view of the car needs of different users, mainstream pickup truck companies have achieved product differentiation by launching customized models and improved the competitive strength of products. Among them, the JAC T6 pickup truck is the first model in the market to launch a flat-bottomed cargo box version, which improves the carrying capacity of the vehicle for the goods through the flat container space, and is also conducive to the vehicle's transportation of large goods such as oil barrels and wooden boxes. Based on the advantages of flat-bottomed cargo box pickups, this type of pickup is currently equipped with a variety of tool pickups.
For users in coastal areas who use cars with high humidity and high salinity all year round, pickup truck companies have also launched corresponding customized models. Taking the Great Wall Fengjun Seafood Edition pickup truck as an example, equipped with stainless steel cargo box treasure, quick-removable anti-roll frame protective net, chassis armor, nickel-plated rear plate lock (container hinge), oxygen generator switch, Cooper tire, etc., the vehicle galvanized sheet is applied in as many as 88 places, effectively improving the anti-rust and anti-corrosion ability of the vehicle.
In addition, in the tool pickup truck, there are customized models that cater to the engineering user population, heavy-duty customized models that meet the needs of heavy-duty users, and even some companies can be tailored to modularity according to the needs of vehicles. In the highly competitive tool pickup market, the launch of customized models matches the user's car demand more than large-scale mass production products.
Favorable policies have helped to increase the sales of tool pickup trucks
In the urban short-distance freight car scene, the small and micro passenger cars represented by vans are often used as passenger and cargo models, and the cars are used in the form of mixed people and goods, which has become a hidden danger of traffic accidents. In the "Notice of the Ministry of Industry and Information Technology and the Ministry of Public Security on Further Strengthening the Production and Registration Management of Light Trucks and Small and Micro Passenger Vehicles" issued on January 12 this year, for the first time, safety technical specifications were proposed for the seat layout of small and micro passenger cars, and illegal modification of human and cargo mixing was curbed from production and registration. Among them, the requirements for the seat layout of small and micro passenger cars are as follows:
After the release of the new regulations, the loophole of mixed passenger cars and goods will be further compensated, and the inspection of mixed passenger and goods by traffic law enforcement departments will also be more stringent. In the future, in the urban short-distance freight, the pulling behavior of small and micro buses will be effectively curbed, and the tool pickup truck will undoubtedly become an ideal alternative model.
First of all, the pickup truck can meet the needs of such users with a large number of cargo loads with a large number of cargo volumes; secondly, the pickup truck is smaller than the smaller mini-passenger car with stronger power and more comfortable vehicle driving control, which can bring users a better car experience; non-bearing body structure, comprehensive safety configuration, giving the car use process outstanding safety performance.
More importantly, with the continuous relaxation of the policy for pickup trucks, the number of areas where pickup trucks are restricted and unbanned is increasing, so that they have a broader right of way than other trucks, and the use of cars is more worry-free. With the above product advantages, the future tool pickup truck will usher in a new consumer group of urban short-distance freight, helping to further increase its market sales.
summary
In the face of the continuous acceleration of high-end and passenger pickup in the pickup truck industry, the development of tool-based pickup trucks is also worthy of attention, and the launch of customized models is more suitable for meeting the car needs of different user groups, and the introduction of new laws and policies has also helped to further increase market sales. At the same time, with the continuous launch of new tool pickups in the future, we will also see more and more pickup trucks in thousands of industries.
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