Over the years, the replacement of mobile phones has been very fast, and there are now many affordable and easy-to-use mobile phone brands, providing people with more choices. In the domestic mobile phone, the most popular is Huawei, which can be described as a household name. But more than a decade ago, there was a mobile phone brand, sales are higher than Huawei, but due to poor management, the current main elderly machine, do you know which brand this is?
Domestic mobile phone sales ranked first
In fact, this mobile phone brand that can crush Huawei more than a decade ago is Tianyu. Now many young people have no impression of this brand, but around 2006, people who can buy mobile phones on their own are quite familiar with it, because at that time, Tianyu officially entered the public vision and brought good products.
Before the establishment of the Tianyu brand, the founder Rong Xiuli actually sold mobile phones to others, and then changed careers and began to produce mobile phones on his own. In that era, the same came out to do mobile phones, as well as Liu Lirong of Jin Li, but at that time, everyone did not have their own licenses and could only do OEM mobile phones, many people thought that it was a "cottage machine", but fortunately Rong Xiuli also insisted.
In 2006, Tianyu finally obtained its own license, began to launch the "K-TOUCH Tianyu" logo on the market, the following year, their sales volume was as high as 17 million units, the strength of the then Huawei and Samsung, it is this sales volume, so that Tianyu on the first place in domestic mobile phones.
Later, in 2009, Huawei's sales rose to 30 million units, and Tianyu still crushed it, which can be seen that Tianyu's popularity at that time was similar to that of Huawei now. This surge in sales and popularity has a lot to do with the products they launch.
80 phones launched a year
After Tianyu obtained the production license, it quickly carried out new product research and development of mobile phones, and in just one year in 2007, Tianyu launched 80 products, and it is no wonder that its sales can reach the top of the country.
At that time, the rise of Tianyu was unexpected by everyone, because no mobile phone manufacturer would launch so many models of products in a year, and unlike Samsung and Apple, it had a strong background, no very sophisticated research and development team, and even no impressive "explosive products". But Tianyu is on fire, which has a lot to do with the consumer groups and sales models they originally targeted.
Later, in terms of sales, Rong Xiuli "sold" the goods to the agents, and then let the agents set their own prices and sales, that is, this model, so that Tianyu occupied most of the rural and urban markets without advertising and spokespersons.
But the times are developing, always lying on the merit book to eat the old is not OK, in the Apple mobile phone to promote 3G to the country, Tianyu also began to join the ranks, but also to decline.
The official website has not been maintained for 5 years
When it first started to study 3G, Tianyu invested a lot of money in this area, and also formed a team of 600 people, and the research and development funds have accounted for more than 90% of the company, so in May 2009, Tianyu's first 3G mobile phone was launched.
However, unlike many brands, Tianyu uses Microsoft's system, while other brands use Android, which is different from consumers' usage habits, so it has not provoked a splash in the market.
After waking up, Tianyu began to convert to Android, but then began to join Alibaba Cloud, vigorously develop e-commerce, and cut down offline sales channels, but the mobile phone launched this time only sold 70,000 units in two months, which was very disappointing.
While Tianyu is still groping forward, Xiaomi and Meizu rise, and soon seize the low-end market, for Tianyu, the development opportunities and market have lost most of them.
The last effort was made by Tianyu to release the Hornet mobile phone, which worked well but failed to turn the situation around. The new products launched after that were once ridiculed as "high price and low match", and slowly this brand is rarely seen in the field of smart phones.
Judging from the information released on Tianyu's official website, it has been 5 years since then, and it is obvious that no one is maintaining it. However, Tianyu has not stopped developing in the field of elderly machines, and its product information can still be seen online today.
But today's Tianyu has long lost the scenery of the year, relying on the elderly machine to return to the peak of the year is not very realistic, from the price of a single product can not be compared with the smart machine, and the audience is not so extensive, so, the development of enterprises, the product itself is of course very important, but the choice of operators in the fork in the road is also very important.
The scenery of the year, relying on the elderly machine to return to the peak period of the year is not very realistic, from the price of a single product can not be compared with the smart machine, and the audience is not so extensive, so the development of enterprises, the product itself is of course very important, but the choice of operators in the fork in the road is also very important.