Brand power has invisibly become a key factor for consumers to consider when buying a car. When with a budget of about 200,000, some people will resolutely choose "chicken head", such as joint venture models B-class cars, etc.; while others will choose "phoenix tails", such as entry-level BBA. The choice of the latter obviously depends to a certain extent on its excellent brand power, such people have higher pursuits and will yearn for a more advanced life experience. BMW 1 Series as BMW's entry-level model, BMW dropped from 199,000 to 140,000, sharper than the Audi A3
The front face style is more sporty, the lines are rich, and the embellishment of black trims is in line with the beauty of consumers. The larger double kidney grille has a strong visual impact, and is embellished with black trim strips, and the angel eye headlights at the front of the car are highly recognizable, and are also equipped with automatic headlights, headlights delayed extinguishing, LED daytime running lights and other functions. In addition, the car is more domineering with a sporty appearance kit.
The interior presents a more elegant design style, with silver embellishments, in line with the aesthetic preferences of different consumer groups. The car is equipped with thirteen major types of configurations such as Bluetooth/car phone, CarLife, brake assistant, etc., and its functional equipment is relatively rich, which is undoubtedly very friendly to the driver.
The size of this model, its length, width and height are 4462/1803/1446mm, the wheelbase is 2670mm, the side is quite sports car style, with smooth grain and extremely sporty shape design, which is deeply liked by many young consumer groups. The car is equipped with Hankook tires, the front and rear tires measure 225/45 R17, and feature a double five-spoke rim design.
In terms of power, the 2021 120i M Sport Edition is equipped with a 1.5T three-cylinder turbocharged B38a15c engine, with a maximum power of 140hp, a peak torque of 220N·m, a 7dct transmission, a maximum speed of 212km/h, an official acceleration of 9.4s from 0 to 100km/h, and a comprehensive fuel consumption of 5.4l/100km.