In addition to cars, you can also buy tequila, underwear, children's toy cars on the official website...
On Tesla's official website, in addition to various cars, you will also see a lot of things that have nothing to do with cars: T-shirts, hoodies are daily items, baseball caps, jackets, socks and other goods are also open to all users for sale, it can be said that it is very "not doing business".
But did you know that these "not doing business" products are not only popular, but also become a scarce commodity that many scalpers are competing for, and the reason for this is largely due to the ability of "net red" Musk to carry goods.
As the tech giant who sat on the richest throne last year, Musk is not only the boss of Tesla, Space X, The Boring Company and other companies, spanning new energy vehicles, aerospace, rail transit, solar energy and other fields, but also keen to publish all kinds of content on the Internet that everyone is happy to share, such as a while ago, he chanted on Twitter: "Boiled beans burn beans, beans cry in the kettle." Ben was born from the same root, and he was too anxious to fry."
And as long as he opens his mouth to bring goods, it is a different style of painting from others, such as Tesla's red shorts, lightning tequila, etc., which were once very popular, these strange items will always make people feel his distinctive personality, today we may wish to take a look.
Red super shorts
In July 2020, Musk tweeted that Tesla's official website has launched a limited edition of Tesla Shorts shorts, "with a shining red satin material with gold trim", and said in the comments section that "these shorts are sold to those investment institutions that are bearish on Tesla to help them tide over the difficulties." When netizens thought that this was Musk's joke in response to the Wall Street elite's bearish Tesla, two days later, Tesla really launched this special red shorts on the official website.
As a super shorts, it was not cheap at $69.420, but it was sold out after the release, and even the official website collapsed at one point. In addition to the color is a very festive red, another special feature of this ultra-shorts is that the back of the tattooed "S3XY" words, representing Tesla's current sale of Model S/3/X/Y these car models, and the reason why the price of the 420 number appeared, is to refer to Musk that the year to consider the price of Tesla privatization at $420, but was sued by the U.S. Securities and Exchange Commission (SEC) for "misleading investors", after which Tesla's stock price bottomed out. Not only is it more than $420, but it has also soared all the way to the present, and it is no wonder that everyone is scrambling to buy this underwear, after all, it symbolizes the good fortune of this "bottoming out", and it is not too much to say that it is a "koi" shorts.
Tesla Tequila Lightning bottle of tequila
Whether domestic or overseas, many wine culture lovers like to collect the bottle after drinking the good wine, on the one hand, many high-end wines have spent a lot of thought on the design of the bottle, throw away the pity, put it at home can be used as an ornament, on the other hand, it is also a hobby. Musk may also be a veteran wine culture enthusiast, in November 2020, Tesla official website launched a tequila Tesla Tequila, in addition to containing 100% tequila brewed high-quality foreign wine, its most attractive is the lightning shape of the glass bottle body.
This golden lightning-shaped glass bottle body is hand-blown by craftsmen, and the official emphasis is that each bottle is unique, no two bottles are exactly the same, at the same time, the Tesla logo is added to the front, and the base is polished metal as a support, which looks very personal. At that time, the price of 250 US dollars (about 1593 yuan) of wine, although the price is higher, but it was still sold after the shelves, and now the official website no longer sells wine, but only sold empty bottles, priced at 150 US dollars (about 956 yuan) is still in a state of shortage, which shows people's love for the shape of this bottle.
Cyberwhistle whistle
In October this year, Apple's official website listed a cleaning cloth for cleaning mobile phones and computer screens, priced at 145 yuan, and when the news came out, many people directly called "IQ tax", but even so, many people bought it, resulting in its delivery time being extended to two months later. And this matter is also used by Musk as a new product marketing point, he posted a tweet in December to bring goods to a whistle (yes, you heard it right) for sale, and even bluntly said in the comments: "Don't waste money on that stupid Apple polishing cloth, buy our whistle!" 」
The whistle, called Cyberwhistle, isn't cheap, costing $50. From the name and appearance you may be able to guess, it and Tesla electric pickup Car Cybertruck has a variety of associations, not only the appearance of the part of the stainless steel made, the surface is very smooth, the overall shape also refers to the Cybertruck electric pickup, although the whistle this tool is now rarely needed to use, but as a collectible, it is still quite attractive.
Cyberquad ATV kids buggy
What gifts should I give to my child on Children's Day to show the B grid? Take a look at Tesla's children's all-terrain electric vehicles! In December this year, the official launch of a children's electric car called Cyberquad, the shape refers to the design concept of Cybertruck, all steel frame, driven by lithium-ion batteries, the range is up to 15 miles (about 24 kilometers), the maximum speed is 16 kilometers / hour, in order to look cooler, its color is not Cybertruck's silver but all black, but it may not feel too attractive to little girls.
Interestingly, although it is only a toy car for children to ride, the Cyberquad design is not ambiguous, it is an ATV, that is, an all-terrain vehicle, which can not only play on flat land, but also has a certain place in the potholed off-road pavement outdoors. This car also has disc brakes and adjustable suspension, the overall weight of 122 pounds (about 55 kg), although the price reached 1900 US dollars, but it was quickly sold out after the sale, scalpers even fried overseas to more than 5000 US dollars, it can be said that it is very exaggerated, tesla China official website also sells a Model S style of stroller, but compared with this black Cyberquad seems to be a lot inferior.
Giga Texas Belt Buckle
Although the belt buckle is rarely paid attention to in China, in the United States, many people will collect many special styles of belt buckles. The $150 Giga Texas Belt Buckle, which tesla began selling in December, looks special, a souvenir made to celebrate the completion of the Texas Gigafactory Belt Buckle Factory.
This belt buckle is made of die-cast zinc, and there is a familiar Tesla logo on a carved five-pointed star pattern, while around it is a complex pattern pattern, the whole is coated with silver paint, so the texture is full, although Musk himself did not tweet, but it is not surprising that this collectible item is out of stock after it is on the shelves.
Wireless Portable Charger 2.0
Wireless Portable Charger 2.0 is the latest tesla store on the shelves of a peripheral, as a mobile power supply, Tesla designed wired charging and wireless charging two solutions. Wired charging uses USB Type-C interface, the highest power is 37W, but obviously, the official prefers that you can use the elegant wireless charging function, just need to put the AirPods Pro on the top to easily charge.
Surprisingly, this capacity of only 10000mAh of the power bank price sold to 70 US dollars, although the design is indeed Very Tesla as always beautiful and simple features, but if placed in the country may have no competitive advantage, but this product on the shelves after the fans snatched up, I have to say, both the consumption level and consumption capacity of foreigners are very high.
As a car manufacturer, Tesla's brand image and Mercedes-Benz, BMW, Toyota, Honda and other traditional brands seem to be completely different, not only the product strategy is more bold, in the communication is often unexpected, in addition to the above we talked about these strange peripherals, Musk often made amazing moves at the press conference.
For example, at the 2019 Cybertruck conference, Musk once smashed a fist-sized iron ball into the car glass to show its solidity, and for example, on this year's AI Day, in addition to introducing his own autopilot assistance system, Musk also showed the humanoid robot product Tesla Bot, but what was invited was a real person to play, and the scene was awkward, I have to say that it is very able to mobilize the enthusiasm of the scene, and it is easy to cause public opinion to pay attention, behind this, You can see Tesla's brand culture that does not play by common sense, which may also be the secret of this company to today.
Author: Who is the big hero
This article was first published in Geek's Choice, please contact Geek Jun (ID: geekparker).