Do you remember Li Kaixin? Coming out of Huawei is a contributor to Huawei's mobile phone sales of tens of millions. Since then, he has moved to 360 mobile phones and so on, and joined as vice president before the release of the OnePlus 9 series last year, responsible for sales. But after the OnePlus 9 series, the person seemed to disappear, never appeared again, and there was no official response from the authorities.
At that time, the industry speculated that Li Kaixin had left OnePlus, because at that time, OnePlus launched Liu Fengshuo, an executive, and the interaction with Liu Zuohu was the most. Before the release of this year's OnePlus 10 Pro, a new China president Li Jie and so on were launched, so the speculation in the industry is based on evidence.
Unexpectedly, on January 29, Liu Zuohu once again solemnly re-introduced Li Kaixin to everyone, and the original personnel were adjusted after the return of OnePlus to OPPO. That is to say, Li Kaixin has not left the Oujia Group, and now serves as the assistant vice president of OPPO, managing the IoT business group. That is, to manage OPPO's ecological products, Liu Zuohu also specially thanked Li Kaixin for doubling domestic sales in six months during his tenure as president of OnePlus China.
Li Kaixin then made a public response on Weibo, the first time in five months since August 26, 2021, that Weibo was publicly available. Managing OPPO's IoT business group means that OPPO's next effort is the Internet of Everything. After all, in the construction of the ecosystem, OPPO is relatively behind the three brands of Huawei, Xiaomi, and Glory. As for whether Li Kaixin can open up a new situation after he takes office, this thing is really difficult to talk about now. Because the ecological competition is really fierce now, no less than the competition of smart phones, but the attention is a little low.
Although it is a simple personnel adjustment, it is enough to see that OPPO's layout including OnePlus has been changing. This change is an adjustment made by following the era and the competitive environment, hoping that Li Kaixin can create new glory in new positions, and see how OPPO's ecology will develop in the future.