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In recent years, electronic products are trendy and practical, and wireless smart headphones are loved by the public.
According to data released by market research agency Canalys, in the third quarter of 2021, the global personal audio market shipped about 120 million. In terms of brand distribution, Apple is still the manufacturer with the highest market share, and Huawei, OPPO, Xiaomi, Samsung, Sony, BOSE, etc. are still active wireless headphone manufacturers in the market.
Looking at the domestic market, Tianyancha data shows that there are more than 1,000 wireless headset-related enterprises in the mainland, of which more than 30% of the enterprises were established within 5 years, and 84% of the enterprises were limited liability companies.
From the perspective of regional distribution, the number of wireless headset-related enterprises in Guangdong Province ranks first in the country, with about 720, accounting for 70%; Jiangsu Province ranks second, accounting for 5.3%. From the perspective of industry distribution, wireless headset-related enterprises are more distributed in the wholesale and retail industries, with more than 460, accounting for 45.5%, followed by computer, communication and other electronic equipment manufacturing, with nearly 200, accounting for about 20%.
Industry insiders pointed out that whether it is traditional headphone manufacturers or emerging mobile phone manufacturers or even Internet manufacturers have set their sights on this field, major manufacturers are constantly innovating, and the plate of the entire market is getting bigger and bigger.
Prospective Industry Research Institute data expects that as the use of smart headphones becomes more and more abundant, products extend from simple entertainment to health monitoring, navigation, noise reduction and other scenarios, the global smart headphone market size will maintain rapid growth, and shipments are expected to reach 1 billion units in 2025.
(World Wide Web)