On January 27, Ducati announced the launch of the factory customization program Unica, which is a customized program for those who want to have a unique Ducati in the world, which is simply that the future Ducati can be customized privately, as long as you have enough strength, you can create a unique Ducati.
Participants in the Unica project can interact directly with the designers of the Ducati Style Center, ensuring that individual ideas are brought to the maximum. From the initial sketch to the delivery of the photos, every stage of motorcycle production will be documented and enthusiasts will be seen involved. With the support of Ducati professionals, the customization process will be documented, defining every detail: precious materials, dedicated finishes, special colors and Ducati performance accessories.
Owners joining the program will also be able to personally enter the Centro Stile Ducati studio and make regular visits to check the progress of their motorcycles, experiencing first-hand the dedication and attention to detail that Ducati retains for each bespoke project. Each Ducati Unica product will be accompanied by a unique certificate delivered to its owner to prove its originality and ensure its non-reproducibility.
In North America, Unica's first pilot project, the last of the Superleggera V4, was customized at the request of a faithful Ducati owner who owns many of Ducati's flagship models, the design requirements were inspired by his Lamborghini Aventador SVJ, and an event was held at the Ducati Newport Beach store in California to highlight this particular motorcycle.
Given the uniqueness of the Ducati Unica project, it also means that Ducati can only accept a limited number of requests per year, and only accepts private standards that are considered to be in line with the brand's values and style.