I'm a cat lover, so ever since Euler named his electric vehicle products with various "cats", I have been full of affection for this new brand under the Great Wall and willing to pay more time to understand it.
I have to say that before the birth of the Euler brand, Great Wall Motors' products were too masculine, whether it was Haval SUVs, the early WEY brand, tank SUV or Great Wall gun pickup trucks, all of which were loved by male friends or senior off-road players. It's a little difficult for female friends to choose a car that suits them. Fortunately, the Great Wall people quickly realized their negligence to female users, just when the Chinese automobile market is moving from the era of internal combustion engines to the era of electrification, so is it not a beautiful thing to build some small, cute pure electric vehicles to dedicate to the sisters? Therefore, on August 20, 2018, Great Wall Motor officially released its new new energy brand - Euler, which will develop different levels of models based on the exclusive new energy platform. The reason why Great Wall Motors named the brand "Euler" is to commemorate the world-famous mathematician and natural scientist Leonard Euler, who was once evaluated by posterity: "Without Euler's many scientific discoveries, we will live a completely different life." "Through such brand naming, we can see Great Wall Motors' determination to innovate. Euler's brand identity is derived from the exclamation point, which hopes to show Great Wall Motors' determination to create surprising products through the emotional release of symbols. The English name "ORA" means Open, Reliable, and Non-traditional. I believe that after understanding these, you will definitely have a preliminary expectation of the tonality of the products that Euler is currently selling and will sell.
"Car brand that loves women more", this is the development direction set by the Euler brand for itself. As mentioned earlier, how can the little sisters be able to fall in love with it at first sight? In addition to the emotional tendencies of product design and functional level, a good naming convention is also essential. Euler's designers thought of "cats". In life, cats and cats are the objects of pampering that are eaten by both men and women. Compared with the masculine and naughty dogs, most of the personalities of cats and cats are relatively gentle, petite, cute, and do not need to go out every day to "let the wind out", so they have become an indispensable intimate partner for many young men and women. Naming Euler's feminine car after "cat" is also a perfect solution. As a result, Euler renamed R1 "Black Cat" and launched White Cat and Good Cat in succession. On the way, the probability of cats appearing on camera is getting higher and higher, which shows the success of this naming convention. In the various car shows held in China in 2021, Euler took advantage of this heat to launch a variety of new "breeds" of new cats such as small wild cats, ballet cats, lightning cats, and punk cats. Compared to black, white and good cats, these new cats not only have more creative names, but also have more personalities in design. Some of them take the road of coupe, some exude a classic retro temperament that is eye-catching, and the booth of the Euler brand has also become a gathering place for fashionable and beautiful sisters.
Of these "cats," I'm without a doubt most interested in punk cats that pay homage to the classics. Although its name sounds a bit rocky, from the perspective of the real car, this is a close-fitting fashion product designed for those mature women, and it can play a successful role in showing their own competence and fashion style like their bags and accessories. Not long ago, we also won a chance to have zero-distance contact and simple driving with a mass-produced prototype version of a punk cat. After all, it was difficult for me to squeeze into Euler's booth at last year's Guangzhou Auto Show. What surprises can this punk cat with a classic retro look bring us today?
The moment I saw the real car, the first impression of the punk cat on me was that it was big. After all, in our impression, Euler's products are still relatively small and exquisite, and they are also favored by young sisters. But on the other hand, since the target is those mature and capable "big heroines", then from the car body, we must first show their momentum. The visual punk cat has a body length of nearly 4.8 meters, a width of nearly 1.9 meters, a height of about 1.7 meters, and a wheelbase of more than 2.9 meters. And our real car 2K "Emerald" paint also has a special mica material inside, which sparkles in the sunlight. Such a trendy large-scale "classic car", it is difficult to drive on the road and not become the focus of others' eyes.
The classic round light set is one of the necessary elements of the retro car, but on the punk cat it is equipped with an LED light source, supplemented by a circle of LED daytime running lights in the outer circle, which also shows a touch of technological charm in the agility. The bonnet features soft curved and curved elements that blend perfectly into the elegant design of the vehicle.
The use of chrome materials on many bright sides of the car
It has played an important role in enhancing the retro charm of punk cats.
The front bumper is a fully chrome glossy material, and even if we go around the body, we will find that this material is also used in the wheel brow, window strip, door handle, side skirt and rear bumper, which exudes the classical temperament 360 degrees.
The 21-inch pie-shaped mirror wheels are quite a bit of a million-dollar luxury car.
It's also the finishing touch to punk cat body details.
My favorite thing about the front of the car is its tuxedo-like tail design. In order to take care of the interior space, the roof line will drop sharply from the C-pillar, forming a beautiful arc. On this arc, the hidden rear windshield is almost integrated with the rear hidden rear wing.
The two round taillights on the rear wheel eyebrows echo the headlights, which also use a full LED light source, and the delicate details of the interior like eyelashes are polished to make it a special charm.
Pulling the car door open, what emerges is a cockpit style with a strong visual cross-cutting effect with the retro shape. The first is the use of 3 large screens: the full LCD dashboard, the central control main screen and the co-driver entertainment screen are connected together, forming the most popular dashboard layout style in the digital era today. Of course, the punk cat also offers a fourth screen , the HUD heads-up display system. If you look at it only from the outside, I think you can never imagine all this inner strength of it.
Hovering mobile phone wireless charging pad
Surrounded by a circle of ice-like crystal textured materials,
Make this thing for charging your phone
It was as if they had all become somewhat ritualistic.
In terms of configuration, we saw a hovering mobile phone wireless charging pad surrounded by a circle of ice-sensitive crystal material, as well as a creative press-type cup holder. In addition, Euler also listened to the opinions of a number of female prospective car owners at the configuration co-creation meeting, and increased the intensity of investment in smart interconnection. For example, the mobile phone terminal control car, turn on the air conditioning and various heating in advance; the warm male mode is to turn on the air conditioning, heating and linkage waist support and massage function on the few days of the month; in the rain and snow weather, open the wind and wave mode, automatically open the rain induction wiper, automatic fog removal function and turn on the fog lights outside the car, etc., to avoid busyness. The meditation mode can recline the seat with one button, and relax the body and mind with the help of professional yoga meditation and white noise in the central control system. In addition, the rich driver assistance system and parking assistance function can also open the function through voice, select the parking space, and help you complete the parking operation. Oh, and two large-area makeup mirrors with filllights, which are located on the inside of the two sun visors, and the heroine does not have to bother adjusting the angle of the visor opening to make the mirror face herself.
It can be seen that the punk cat is not only a commuting tool, it is also a good girlfriend and intimate partner of the heroine, and it is always the responsibility to help the heroine reduce the difficulty and fatigue of driving. In addition to these intimate and intelligent functions, the punk cat in the cockpit is convenient and luxurious. We see that the dashboard is covered with a large area of red soft material, the steering wheel is wrapped in leather, the front seats are made of Nappa leather, the air conditioner outlet like a turbofan and a row of retro switches at the center console use chrome glossy materials that echo the shape, plus the crystal texture material around the wireless charging plate mentioned earlier, and the combination of a variety of materials and beautiful colors provides the owner of the punk cat with a luxurious feeling like the royal carriage of ancient times. This feeling is especially strong when the wide rear seat is seated.
Don't design because of its retro styling
Just look at the seating space inside,
Sitting here,
I even had the feeling of traveling back into the ancient royal carriage.
Still, the details of a chrome ring at the steering wheel cutout and the area on the two sides of the door panel connected to the dashboard make it impossible to ignore its efforts to pay homage to the classics. This collision of retro and futuristic technology will bring punk cat owners a wonderful experience of use.
I couldn't wait to get powered on and drove around simply, and all I felt was still full of friendliness to female friends. First of all, its electric door pedal response is not as sensitive as other electric vehicles, and the instantaneous torque output characteristics of the motor are not too much presented here, what it has to do is to create a soothing and intimate driving atmosphere for female friends. Starting linearly, picking up speed smoothly, cruising quietly, and finally braking sensitively but not abruptly, that's all. You don't have to bother thinking about its movement, its manipulation, it's not made for that. The only thing that impressed me was that its steering wheel was slim, easy to maneuver, and thanks to the rear-wheel drive, it had a small turning radius and was more conducive to navigating the city. The addition of the front McPherson rear five-link independent suspension also makes it a good job of filtering bumps, allowing you to always give way to an elegant driving posture in the driver's seat. In terms of endurance, it is currently known that it will have two versions of 500 km and 600 km, in addition to the rear-drive version we experienced, there will also be a four-wheel drive version, which shows the richness of the car.
We don't know exactly what the punk cat's pricing range is, but in any case, it will be the most personalized pure electric car in the same price point. Euler saw it as a "big heroine" approved car, but perhaps to their surprise, while I experienced it, some male fans passing by would also come to ask about it and express their clear interest in it. I think that whether they use it themselves or give it to their sweethearts, punk cats can make them get what they want. But wouldn't such an interior be a little too feminine? I believe that Euler will also introduce more suitable interior colors and styles for male car owners, which is the meaning of co-creating cars. Well, punk cats will be officially launched in the first half of this year, and I hope that there will be more outstanding "cats" for cat lovers to enjoy and have in the future.
Text/Pei Lei Tu/Euler