Among the sales of new energy vehicles in 2021, the sales of pure electric vehicles reached 2.916 million units, an increase of 1.6 times year-on-year, indicating that consumers have a high degree of acceptance of pure electric vehicles, but many consumers still criticize the charging of pure electric vehicles for long-distance driving.
With the rapid increase in sales of pure electric new energy products, in addition to the holiday highway in the face of congestion, pure electric vehicle consumers are facing another problem, that is, how to smoothly and quickly achieve charging, which is also the significance of Xiaopeng Automobile's choice of self-built energy supplement system and operation of Xiaopeng brand super charging station.
The convenience of charging has become the biggest pain point for new energy vehicle owners
"Mileage anxiety" and "charging anxiety" are the biggest consumer pain points in the popularity of electric vehicles, the reason is that the mileage of electric vehicles is low before, and the layout of public charging facilities is unreasonable and imperfect, but with the advancement of power battery technology, the mileage of pure electric passenger cars sold by domestic main sales has generally increased to more than 500 kilometers, coupled with the large-scale layout of public charging facilities outlets, for most consumers, under the familiar daily environment, "mileage anxiety" and "charging anxiety." "It's been greatly mitigated.
However, for the owners of pure electric vehicles, leaving their familiar circles, running long distances to unfamiliar places, need to constantly look for charging stations, at this time worry about whether charging facilities can be used, charging is not needed to queue, charging network layout is not reasonable to distribute on their long-distance travel, have become a new pain point for pure electric vehicle owners.
"Queuing for 4 hours, charging for an hour, before and after a total of 16 hours to get home", this is the 2021 National Day holiday, a pure electric vehicle owner who drove from Shenzhen back to Hunan complained about the difficulty of charging on the national holiday highway, and even pure electric vehicle owners did not dare to blow air conditioning along the way in order to save electricity. According to relevant data, during the National Day holiday in 2021 alone, the daily charging capacity of domestic highways will reach nearly 4 times that of usual.
In fact, the holiday highway "charging difficulty", in essence, is to focus on the imbalance between the charging supply to meet the usual demand and the explosive growth demand at a specific time, which is also the key to the owner of the highway charging difficulty, during this year's Spring Festival, there are also car owners in order to grab the charging pile and fight hard, how to let more car owners dare to drive electric vehicles on the highway, truly solve the problem of "a difficult to find", and even has become a social problem.
The industry's first charging network covering 337 prefecture-level cities across the country
On January 18, 2022, the day after the Spring Festival just began, Xiaopeng Automobile announced that the supercharging network has achieved penetration of 337 cities in the country, becoming the industry's first charging car company to penetrate 337 cities in the country. It is worth mentioning that in these 337 urban supercharging networks, 12 cities such as Nujiang, Qamdo and Nyingchi rely on The supercharging network layout of Xiaopeng Automobile to provide extremely scarce 180kW DC overcharge services for the local area.
In fact, in addition to providing the extremely scarce 180kW DC supercharging service in 12 cities of Bortala, Kyzyl-Su Kirgiz, Jinchang, Longnan, Gannan, Hegang, Shuangyashan, Qitaihe, Nujiang, Qamdo, Nagqu and Nyingchi, Xiaopeng Motors will also systematically open supercharging stations (including but not limited to the above 12 cities) in cities with scarce supercharging resources.
In a sense, the layout of Xiaopeng Automobile's super charging network has long been not limited to serving users so simple, but also shoulders the social responsibility of a new energy vehicle company, is committed to promoting and popularizing the super charging network, and brings more positive significance to the development of the entire industry.
Improving the long-distance travel experience of car owners is actually an important goal of Xiaopeng Automobile's customer service, Xiaopeng Automobile is also the first car company in China to realize the super charging network running through the Beijing-Shanghai Expressway, Beijing-Hong Kong-Macao Expressway, and the Xiaopeng Automobile Super Charging Network even achieved the opening of the 318 National Highway Sichuan-Tibet section in 2021.
For the Spring Festival period, 94.08% of Xiaopeng car owners have a plan to drive Xiaopeng car travel, and 28.96% of the owners of the travel plan through the Beijing-Hong Kong-Macao Expressway, Xiaopeng Automobile during the Spring Festival from January 25, 2022 to January 31, 2022 noon, choose 6 super charging stations along the south end of the Beijing-Hong Kong-Macao Expressway to provide offline care activities, and 6 stations are located near the entrance and exit of the expressway, Xiaopeng Automobile will also send staff to guide the owner to charge, and give the owner free gifts such as Spring League, Lishifeng, and Thermos Cup In the supercharging station, there will also be a layout full of Spring Festival atmosphere to enhance the charging experience of car owners during the Spring Festival.
After a series of infrastructure layout improvement, and the corresponding service experience upgrade, Xiaopeng Automobile has a stronger ability in after-sales and services, solving the charging difficulties and long-term pain points of new energy consumers, and has also become the last resort of Xiaopeng Automobile's user services, which is precisely one of the value-added services that new energy consumers are increasingly value-added when buying cars.
The userism of Xiaopeng Motors
For consumers of new energy vehicles, especially consumers of pure electric vehicles, when comparing new energy with fuel vehicles, it is nothing more than the main dimensions of price, endurance, charging, and safety, after the rapid development of the new energy industry, the shortcomings of price, endurance, and safety have been quickly made up, and the indicators of new energy vehicles are getting closer and closer, and even surpassing fuel vehicles, which also makes the time cost and convenience of charging become the key factor affecting consumers' car purchase.
Driven by the thinking of Internet users, Xiaopeng Automobile chooses the energy supply mode of self-built supercharger stations to be more in line with the usage habits of Chinese consumers, Xiaopeng Automobile is also the first in addition to Tesla, the first to achieve self-built super charging stations in China, and the formation of large-scale site layout of Chinese car companies, perfect charging network layout also helps Xiaopeng Automobile to lead the new domestic car manufacturing forces.
Solve the user's pain points, for Xiaopeng Automobile is not a simple slogan, Xiaopeng Automobile also set up a special charging plate in the APP of the car machine system, providing the owner with the query, screening, navigation, scanning code charging of the charging station, in addition to accessing Xiaopeng Automobile's own brand supercharging site, it also accesses the charging pile data of mainstream operators such as State Grid, Special Call, Star Charging, etc. Car owners can scan the code charging at different operators' field stations through the Xiaopeng APP. While solving the problem of data access and settlement of charging field stations, it also greatly improves the convenience of charging.
In addition to the charging network layout, Xiaopeng Automobile has also launched a "free power-up plan", for the first non-operating owners of Xiaopeng Automobile during all service periods, when they go to the designated charging pile (station) to charge during the use of the car, each car can enjoy 1000 degrees of lifelong free charging service per year, counting the electricity and service fees, this fee can save users about 2000 yuan.
In the various efforts of charging convenience, Xiaopeng Automobile has been doing its best from beginning to end, standing in the position of users to solve the pain points encountered in the process of using the car, which has become the DNA of Xiaopeng Automobile's userism, and what is more valuable is that the supercharging network of Xiaopeng Automobile layout is not only to serve its own users, but also to give the greatest convenience to the users of the entire new energy vehicle.