A few days ago, GAC Toyota released data, in the face of the impact of repeated epidemics and chip shortages, the overall sales volume was 840396 vehicles, an increase of 11% year-on-year, another record high, and achieved positive sales growth for 9 consecutive years. Among them, the cumulative sales of TNGA models in the whole year 665345, an increase of 23% year-on-year.
As the entry-level model of TNGA, the Leiling family sold 229859 units in the whole year, exceeding 200,000 for four consecutive years, ranking the mainstream lineup of the mid-level car market. The Leiling Dual Engine, which accounts for 34% of the Leiling family, continues to maintain a leading position in the hybrid market, with annual sales of 78,827 vehicles, an increase of 56% year-on-year, ranking first in sales of all hybrid models in the Chinese market for two consecutive years.
According to the data, since its listing, Ralink has continued to strengthen its products in the past 7 years according to the changing needs of young consumers, and has accumulated more than 1.36 million Ralink users so far. From 38,674 vehicles sold annually in 2014, to the first breakthrough of 200,000 units in 2018, and then to 229859 units in 2021, the user base has been continuously expanded with a compound annual growth rate of 29%.
The analysis pointed out that behind the continuous growth of Leiling, it is inseparable from the forward-looking insight of the Leiling family on the young user market, and through the unique charm of "standard" TNGA intelligent configuration, continuous expansion of model versions, and increase of diversified user communication channels, the Leiling family has become one of the most popular mid-level cars among young people.
In fact, the 2022 Leiling all series of vehicle networking rate of 100%, of which in some model versions have CarPlay and CarLife functions, through the vehicle and mobile phone interconnection, so that users in the car process operation more convenient, entertainment more abundant; in addition, according to the needs of users intelligent driving, further reduce the entry threshold of intelligent configuration, 118,800 and above versions are equipped with the latest generation of TSS intelligent travel safety system, to achieve quasi-L2 level automatic driving assistance.
At the same time, in the face of the changing car needs of different types of users, the Leiling family continues to expand the model level version to meet consumers' car purchase preferences for different powers and different shapes, and to give back to consumers' love and recognition with more diversified and personalized choices.
GAC Toyota said, "Love Leiling! This is not only a slogan of the Leiling family, but also represents the Leiling family's hope to convey the concept of "love of life" to users through "cost-effective" products and various interactive channels. Let this group of like-minded car owners become friends, interact with them, listen to their voices, and make them the most loyal fans of GAC Toyota.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client