"The on-site design of the launch event fulfilled my long-cherished desire to work with Xavier Veilhan. His use of constructivism reminds me of Karl Lagerfeld's designs," says Virginia, "and I rejoice in the spiritual, time-spanning fit between us." In addition to incorporating stylistic elements of the avant-garde art of the 1920s and 1930s into the on-site design, Xavier also invited Charlotte Casiraghi to collaborate. The image of the horse is often seen in his art world, and Charlotte is also a skilled rider. ”
CHANEL
The press conference opened with Charlotte Casillacci riding a horse in a Chanel sequin embroidered black tweed coat while Sébastien Tellier played the oversized instrument by Xavier Veilhan. "Xavier and Sébastien are friends and have formed the Chanel family with Charlotte, and I love being with them."
The on-site design pays homage to the aesthetic style of the World's Fair and uses it as a framework for the launch, "I feel very free here," adds Virginia, "These geometric shapes allowed me to conceive of contrasting, light and fresh designs: a flowing dress that seemed to float in the air, and a lot of ruffles, tassels, McClum hand-knitted, bright lace, brilliant tweed, colorful jewelry buttons." The collection also exudes feminine femininity, with a pink twill tweed coat with white stripes, a white woven shoulder strap embroidered with beads or a silver chain, two-tone Mary Jane trip shoes, an innovative interpretation of the 1920s heel design in a 1980s style, and delicate geometric embroidery that complements the design of the scene. "One of the core works of the series is a dress created by Lesage Embroidery Workshop, in which black, white and coral beads are embroidered with constructivist camellias under the skirt, paired with a small black coat", vegeté Via then concludes: "Of course, these elements also appear in Gabrielle Chanel's creation, like a dialogue across time and space. ”