Needle application, needle transport, lead ...... Recently, the 2024 Dongxiang County Women's Federation Women's Skills Improvement Training Course was held in the Chengnan community, and 50 embroidery enthusiasts focused on moving the embroidery needle under the on-site guidance of the teacher.
"I love embroidery, I think it's a beautiful thing. Training like this not only allows us to learn a skill, but also earns money by learning skills, increasing family income and improving living standards. Touwai Xiguo said.
Chengnan Community, Suonan Town, Dongxiang County, where Tuowai Xiguo is located, is one of the largest centralized resettlement sites for ex-situ poverty alleviation and relocation in our state. In the past, most of the women here used to spend time at home doing light needlework, and the same was true for Towai Xiguo. "I used to love embroidery, but I couldn't do it. Now, through training in the prefecture and the company, I have learned certain embroidery techniques. Do more, earn more, sometimes you can earn thousands of dollars a month. ”
The company mentioned by Tuowai Xiguo is the comprehensive hub of the embroidery industry in Dongxiang County. When it comes to this hub, we have to mention its founder, a post-90s embroiderer who has been paying attention to the inheritance and development of traditional handicrafts of ethnic minorities - Ma Xiaoxi, deputy to the Provincial and Provincial People's Congress and general manager of the Dongxiang County Embroidery Industry Comprehensive Hub.
As a representative of the National People's Congress and the founder of the Dongxiang County Embroidery Association, Ma Xiaoxiao often goes deep into the masses, listens to the needs and expectations of the masses, actively makes suggestions, conscientiously performs his duties, and drums and shouts for promoting the cultural and economic development of ethnic areas. She said: "In recent years, under the leadership of continuous exploration and innovation, the embroidery culture of the Dongxiang nationality has gone abroad and stood on the international stage, so that the intangible cultural heritage and modern life have been integrated, and the 'Dongxiang embroidery girl' has been recognized as a provincial labor brand." At present, we have trained nearly 3,000 women free of charge, trained 5 intangible cultural heritage inheritors, signed 102 embroidery girls, more than 540 mobile embroiderers, and increased the income of more than 1,000 women. ”
"Dongxiang embroidery" is an intangible cultural heritage with a thousand-year-old heritage, and is known for its strong three-dimensional sense, bold color matching and extensive composition. "Whatever you see or can think of, you can embroider it with Dongxiang embroidery. Ma Xiaoxiao said, "Our products are not only beautiful, but also practical. In October 2020, 10 Dongxiang embroidery girls walked out of the mountains for the first time, wore intangible cultural heritage fashions, and appeared on the runway of the fashion show, so that this ancient skill has attracted the world's attention.
"As a representative of the people's congress from a cultural enterprise, we must run a good enterprise, promote culture, and help local development, but also assume social responsibility and fulfill the responsibilities and obligations of people's congress deputies. Ma Xiaoxiao has never forgotten the solemn promise of "people's congress deputies for the people". During the visit and research, she found that due to the constraints of natural conditions, economic and social development level, capital investment, and mass concepts, the development level of e-commerce live broadcast in Dongxiang County is low. Therefore, in 2022, she put forward the "Opinions and Suggestions on the Development of Dongxiang E-commerce Industry" at the State People's Congress, which received the attention of relevant departments, and the county built a Dongxiang Food Digital Industry Base in Daban Town, which provided convenience for the development of the local e-commerce industry and labor employment.
It is understood that the Dongxiang County Food Digital Industrialization Base mainly provides basic services such as exhibitions, as well as special services such as brand registration, brand operation, publicity and promotion, as well as e-commerce training for e-commerce enterprises, e-commerce live broadcast support and other services. At present, more than 70 e-commerce anchors in the province have signed contracts, more than 20 e-commerce talents have been delivered to e-commerce enterprises, and more than 80 e-commerce live broadcasts have been carried out. "Through in-depth excavation and effective use of local characteristic resources, the base has guided e-commerce enterprises to establish characteristic online goods brands, and successfully promoted the digital transformation of a number of 'Dongxiang food industry belts' based on 'Dongxiang Gongyang' and 'Dongxiang hand-grasping', bringing new development opportunities for traditional e-commerce and emerging enterprises. Li Xiang, general manager of the base, said.
Because it is related to her own occupation, Ma Xiaoxiao pays special attention to women's two cancer screening, free HPV vaccination for school-age girls, labor skills training and elderly care for the elderly and other practical matters of people's livelihood, talks with the masses face-to-face, listens to their voices, accurately grasps their living conditions and needs, and has put forward many opinions and suggestions, which have also received the attention and implementation of relevant departments.
"As a new age cultural heir, I am very confident. This identity also gives me a sense of mission to pass on this skill and let more people know about it. Ma Xiaoxiao said that as a representative of the National People's Congress, he plans to declare the provincial labor service brand of "Dongxiang Embroidery" as a national labor brand, upgrade Dongxiang embroidery to a provincial intangible cultural heritage, and transform "fingertip skills" into "fingertip economy" to drive more people to live a good life.
Source: Linxia Rong Media Center