Big data shows that Apple not only became the first mobile phone brand in China in the fourth quarter, but also became the third largest mobile phone brand in China in 2021 with its hot sales in the fourth quarter. One of the hottest is the iPhone 13 series, and what is even more frightening is that the hot sale of the iPhone 13 series has been continuing.
Everyone pays attention to the above figure of a platform real-time hot list shows that the first is the iPhone 13, the second is the iPhone 13 Pro Max, the third is the iPhone 12, and these models are the same as the existence of the list for many consecutive days. Look at the iPhone 13 has been bought by 1.282 million people, and sold 30,000 units in 7 days; the iPhone 13 Pro Max has been bought by 466,000 people, selling more than 20,000 units in seven days; iPhone 12 has sold 3.433 million units, and sold more than 20,000 units in 7 days.
What a terrible statistic, because no model of our domestic brand can do it. Besides, this is only the data of one platform, if the data of the whole platform and all channels is added together, what is the result?
Seeing this set of data, do you want to say something? Especially all the domestic brands at present, don't you want to say something? It can only be said that Apple gave everyone a chance, but everyone did not seize this opportunity. Originally, after the industry warmed up Huawei encountered the problem of supply cuts, other domestic brands were the biggest beneficiaries. Now the biggest beneficiary is Apple, not a domestic mobile phone brand. Apple used the iPhone 13 series not only harvested all the high-end market vacated by Huawei, but also ate a piece of the low-end market by the way.
Personally speaking, this is not how strong Apple's iPhone 13 overall performance is, but the domestic mobile phone has drifted a bit in the past two years, look at the price of the Android camp now. If you want to buy a model with similar performance, you need at least nearly 3,000 yuan, and the flagship and the top flagship are running for 5,000 yuan or even higher prices. Under such a premise, Android's congenital defective defects are infinitely magnified, why not buy an iPhone at the same price!