After a few days of silence, Song Zhiya apologized again.
A month ago, she appeared under the reputation of "love complex ceiling", which aroused a hot pursuit; a month later, she was deeply involved in the storm of fake goods and fell into the "collapsed floor".
In a video titled "I Am Song Zhiya," she appears in black and light makeup, first apologizing for buying fake, arguing that the move undermined brand value.
Translation @ live repeater, the same below
Secondly, Song Zhiya analyzed the mental process of "knowing the fake and buying the fake", saying that "at the beginning, I would buy it because I thought it was beautiful, and as my popularity became higher and higher, I seemed to have lost myself..."
Subsequently, she turned all her accounts into private, completely erasing the traces of the Internet.
Is this the fastest internet celebrity in history?
Why can Song Zhiya instantly explode the whole network?
The reason is that she deliberately caters to the tastes of some young people and tightly holds the wealth code.
Song Drag Sister, Chanel Zhiya, who said "No matter which woman I am on, I have the confidence to win her", became a real Mary Sue, and even the heroine of Jinjiang was ashamed of herself.
In fact, the new top stream is not born out of nowhere, overnight.
2017 is a crucial time node, from elementary school dance Song Jiya from Busan to Seoul, gradually tried to operate a social account, did not know when to sign mcN company, by the way to become a part-time model.
She also worked as a model for a chinese treasure
At that time, she frankly said that because learning to dance cost the family a lot of money, she was unwilling to continue to be an old man, wanted to be an Internet celebrity to support herself, and also po out a lot of affordable love supplies.
At that time, she was just a little girl who loved beauty, and she couldn't see that there was a mine in the house
In 2020, Song Zhiya entered the Chinese market, invested in his favor, released many Chinese special videos, wore a cheongsam, ate snail powder, and exposed his ideal type as Cai Xukun... It has Chinese harmonic sound is the fan name of "Cub".
In addition, Song Zhiya has frequently appeared on major variety shows.
In the "instant noodles" theme of the food variety show "Blushing Fairy Game", she played as a contestant, known as "Doll Barbie", did not have much cooking experience, was not skilled in cutting vegetables, and even did not figure out the ingredients.
Even MC couldn't help but spit out, "Sorry, can you answer with a little sincerity?" ”
Several MCs invariably gave praise, and left enough time for Song Zhiya to show her personally, so that she danced the "fairy dance" on the food show.
However, the label "beautiful cook who is not good at cooking" did not bring her much traffic.
In the semi-romantic "Friends", which is a derivative program of "Heart Signal", Song Zhiya also participated, but the focus of the program was still focused on the original team.
At that time, she and "Heart Signal 2" male second Jeong Jae-ho came to a blind date, the male second tangled throughout the whole process, and even introduced Song Jiya to the male fourth Kim Hyun-woo.
The fourth male is the famous "South Korean He Shuhuan"
Without the help of the script, the two men chasing a woman no longer exist, Song Zhiya naturally lacks the highlight moment of "beautiful shark man", and finally did not come together with them, so her label here is "cute and fashionable little beauty".
Wait until the love roundup "Single is Hell", this time, Song Zhiya got the top match, the family is superior + famous school graduates + Internet celebrities.
On the scene, she is full of 100,000+ luxury goods, and she is at ease in interpersonal communication, and the first pink of the three male guests is her, the opposite sex inevitably falls in love with her, and the same sex can't stop envying her.
Who doesn't look confused?
Song Zhiya has become a "perfect model" for many people to learn and emulate, sweet makeup, cheats... Everything about her suddenly went viral on the Internet.
Some people imitate her and want to become her, essentially want to have Song Zhiya's super high life treatment, when her fancy like a castle in the air collapsed, she immediately suffered from traffic repercussions.
At the beginning, Korean netizens found that as Bai Fumei, how did Song Zhiya wear fake?
Known as the "love Chanel the most", she appeared in "Singles is Hell" with two Chanel shopping bags instead of a suitcase.
outcome...... Netizens found that the Chanel shirt she wore on the show was fake, the Chanel cardigan posted on the IG was also fake, and the Chanel phone case of the casual Po was still fake...
Not only that, the lamps and slippers are all ridiculously fake, not even high imitation
Fake bags are introduced as real bags, and the price and size of the bags are even wrong
Someone reminded her in the comments section that after pointing out this mistake, Song Zhiya still insisted on not admitting the mistake and changing her mouth.
Subsequently, almost all luxury brands fell collectively, and could not escape the fate of being reproduced.
The so-called "Dior bandeau", the brand side has never produced this top, but the product of a niche brand spoofing a big brand, the actual price is less than 100 yuan.
A black print dress that resembles Marine Serre is actually a parody of "edge balls", and the actual price is about one hundred and fifty yuan.
Even a trendy brand like Off-White is not genuine...
In the face of public opinion lashes, Song Zhiya chose to apologize in words, admitting to using some fakes, and said that as a person with a dream of creating a brand, she should not make this mistake.
The storm did not subside, the male guest who held hands, Kim Hyun-jung, quickly closed her, you know, the male guest in the show swore an oath, "I have the confidence to be like a puppy, always accompany you to protect you, and will also make you laugh." ”
Unexpectedly, the cutting came unexpectedly, and the puppy disappeared after the accident, and Kim Hyun-jung explained that "after all, there are many people who pay attention to the show, plus Ji Ya also does not pay attention to me, so I don't want gossip to appear", throwing a good pot.
South Korean netizens dug up more "black history".
Song Zhiya's LV sneakers given to her father as a birthday gift were suspected of being fakes.
However, the brokerage company denies this claim
On another variety show, Song Zhiya brought a lot of "second-hand brand goods" to the host of the show, and said that she was very strict about dressing, and did not wear a second dress.
Isn't that a reason to send fakes?
In addition, when she brought goods to Dior perfume, she matched the fake Dior bag as a shooting prop...
While being picked out of the fakes, while deleting the graphics, Song Zhiya deleted nearly 200 INS and removed multiple videos.
Criticism poured in from all directions, and angry South Korean netizens expelled her from her citizenship.
And Chinese netizens are dissatisfied with Song Zhiya's overwhelming marketing, it is said that her advertising endorsement has been comparable to the quasi-first-line actress, a graphic advertisement offer is as high as 600,000, endorsement quotation is as high as 2.5 million, but she has no remarkable works, and the behavior of quick success and quick profit also causes people's dissatisfaction.
Do we Chinese netizens look like some kind of green plant? Who wants to raise a sickle and reap a harvest?
The popularity of the unpopular Song Zhiya on both sides plummeted, the elaborate bubble was punctured, the show "Omniscient Intervention Perspective" announced that it would remove her related shots, and "Brother I Know" achieved the lowest rating of the year.
Song Zhiya herself was also exposed to the emotional collapse of the bad comments and lost her mind.
In the end, Song Zhiya is just a vain little girl, accidentally selected by MCN, then pushed to the center of the stage, and finally reduced to a capital outcast.
Her South Korean company, HyoWon, originally pointed to overseas markets, cultivating and sending batches of Internet celebrities to the sea, and not long ago, Park Ji-hyun, who participated in "Heart Signal 3", also signed a contract with them.
Even if there is no Song Zhiya, there will still be Li Zhiya, Zhang Zhiya, and the essence of Internet celebrities is not different, MCN company has made them into a unified template, responsible for weaving beautiful dreams, inducing more people to take out real money and silver.
However, the false prosperity can not stand the test of time after all, not relying on hard work to obtain the "top experience card", naturally it will soon be taken back.
The true and false on the Internet can not be seen clearly, no matter when, or to cover the money bag in their hands, do not easily pay for the "net red effect".