Financial journalism is also involved?
On December 20, 2021, the Daily Economic News launched a live video tv product driven by artificial intelligence technology in the whole process - every AI TV, 7× 24 hours of uninterrupted online broadcast of financial information, covering more than 4,000 listed companies, allowing users to learn about the latest financial information anytime and anywhere in new media channels such as video numbers and microblogs.
How does each AI TV achieve the "unmanned" operation of the whole process? How can it quickly gain an edge in finance? From the launch of the AI strategy to the launch of AI TV, what key convergence and transformation has been achieved by the Daily Economic News?
In early January 2022, media tea party exclusive dialogue with Wen Da, chairman and editor-in-chief of the Daily Economic News, to observe the integrated development of the Daily Economic News at close range.
7× 24 hours of uninterrupted live broadcast
Every AI TV achieves "unmanned"
On December 20, 2021, the media product of the Daily Economic News was launched every time through AI TV. 7× 24 hours of uninterrupted live broadcast of global financial information, the whole process of "unmanned" hard-core operation, opened a new round of financial news content production.
The use of writing bots and virtual anchors in news reporting is nothing new. In 2009, Stats Monkey, an intelligent robot in the United States, automatically wrote a sports story. Domestic news use of robot writing is slightly late, until 2015, Tencent Financial Channel used the news writing robot Dreamwriter to publish a financial report, opening up the use of writing robots in mainland media.
Screenshot of each AI TV: Virtual host Xiaobai
In the past two years, with the rapid development of AI technology, many media have launched AI virtual anchors, such as the "Guoguo" of the People's Daily, the "New Xiaowei" of Xinhua News Agency, the "Xiaoxiaosa" of CCTV, the AI sign language anchor of the Winter Olympics, the "Xiaoyang" of Hunan Satellite TV, the "Xiaofeng" and "Jun Xiaoqi" of the cover news, etc. The virtual anchors are leveraging the transformation and upgrading of traditional media to help the integration and development of the media.
The reason why every AI TV has opened a new round of financial news content production is that every AI TV is the world's first full-process live video TV product driven by artificial intelligence technology jointly created by Daily Economic News and Xiaoice Company.
Wen Da, chairman and editor-in-chief of the Daily Economic News, told the "Media Tea Party" that every AI TV deeply embeds AI technology into the collection, editing and broadcasting process, integrates the three major systems of each AI intelligent writing, each AI virtual anchor, and each AI broadcast control, solves the three major problems of visual "unmanned" - content production automation, content form automation, and content distribution automation, and truly realizes the unmanned operation of the whole process of collection, editing and broadcasting, and 24-hour uninterrupted broadcast.
Each is powered by an AI TV director
Among them, the intelligent writing provides the content material of each AI TV, which is the underlying data; the virtual anchor is a vivid and in line with the current transmission mode of a form of content output; and the broadcast control system completes the systematic organization of massive content and various forms from the perspective of the top level of the product, so that the AI video can be stable, planned, and all-weather uninterrupted broadcast, and finally form the AI TV seen by the user.
At the same time, AI TV can empower each other with WeChat and APP, and work together as an ecosystem, which can achieve multi-platform, large-scale live broadcast and video coverage, and effectively disseminate the most valuable single video in AI TV for the second time through efficient strip breaking technology. This means that whether it is on new media platforms such as video numbers and Microblogs, or on clients and TV screens, users can learn the latest dynamic information of the global capital market anytime, anywhere through each AI TV.
Wenda said that this intensive and intelligent model, without significantly increasing labor costs, realizes the combination of existing news capabilities with virtual hosts and AI videos, effectively reducing application costs.
AI empowers media convergence
Create high-quality financial content
With the deepening and development of media integration, how new technologies and new ecosystems such as AI technology, virtual anchors, and meta-universes can be combined with the advantages of the media itself has become the key to the deep integration and development of the media.
In 2019, under the background of the rapid development of "5G + AI", every time the AI strategy is launched, and the first year of technological transformation is opened in 2020, the use of big data and AI has achieved second-level generation of information, and more than 300,000 AI news messages have been released, and the "per AI strategic project" has been rated as the "2020 China Newspaper Industry Deep Integration Development Innovation Case" by the State Press and Publication Administration.
2021 is defined as the first year of video. Based on the massive AI news, each time it is launched and planned, more than 40 AI video columns in 4 categories are planned, forming a huge financial short video dissemination matrix, which provides a solid content foundation for each AI TV that is broadcast uninterrupted for 24 hours. Benefiting from the production of all-media content of manuscripts, audio and video, the "Per-Platform Content Dissemination Matrix" was awarded the "2021 China Newspaper Industry Deep Integration Development Innovation Case" by the State Press and Publication Administration. This is another high recognition in the industry after the "per-AI strategic project", and every fusion innovation.
Each by AI TV screenshot virtual host Xiao Black
After several years of strategic upgrading and rapid development, at present, every time has initially achieved a leap from dominant media to intellectual media technology companies. Each is a professional financial all-media focusing on the reports of listed companies, creating a per-AI newsletter system containing 13 categories and 222 sub-categories, achieving full coverage of more than 4,000 A-share company announcements, generating news in seconds, with an average daily release of more than 1,000 articles; directly pushing the reporter to change the traditional monitoring process; instantly translating into English to achieve global financial information synchronization. In less than 2 years, more than 300,000 AI newsletters have been released, and the average annual circulation has increased by nearly 5 times year-on-year.
Step by step, AI technology is empowering the media integration of each economy, which is not only a microcosm of each economy to achieve further profound transformation in the new era, but also lays a solid foundation for strengthening the industry leading position of each "China's first financial big V".
Technology is supplemented, content is the mainstay. "The best technology is just the icing on the cake, and high-quality original content is the foundation of the media's survival." The launch of AI TV makes us feel the value of original content even more. We will adhere to the principle that content is king, and truly realize the media concept of professionalism, depth, story, and dissemination by AI tvting the high-quality content of daily economic news. Wenda said.
Fully open the "financial content meta-universe"
Based on the first-class reporting ability of listed companies, with intelligent writing as a breakthrough, through the construction of a large database of per-economic finance, combined with virtual person technology, text-to-video conversion, and the "financial content meta-universe" has been initially formed.
Next, in order to fully open the "financial content meta-universe", what will be the expansion of each AI TV? What are the important layouts of each sutra?
In the future planning, the "financial meta-universe" strategy of each economy is composed of three parts: each AI TV, each audio and video media library, and each product service package, the above three parts are not only three independently developed intelligent systems, but also trinity intelligent solutions. Each AI TV is an overall content output channel, each audio and video media library is a dynamic material library of structured text, data and video, and an ammunition library for text and video content production, while each product service package is a product system built around the company's brand building needs, and will eventually form a dynamic database for the full-dimensional portrait of listed companies. The biggest advantage of these three intelligent systems is that the underlying logic, data, and technology development of the three can be interconnected to achieve "killing three birds with one stone".
Wenda said that in the future, each AI TV will build a virtual person with diverse voices and rich images in a massive simulated virtual scene, integrate the rigor and professionalism of news broadcasting with vivid "financial story" interpretation, and finally provide users with personalized and immersive content customization services with vivid content and thousands of faces in the form of text, audio and video.
Mobile first, content is king, innovation is important. In the process of deep media integration, technology is "hardware", leaving technology to talk about integration is "fake style". Only on the basis of technological innovation, giving full play to media advantages, deeply cultivating high-quality original content, expanding communication channels, and strengthening vertical fields can the integration go deeper and farther.
Guests of this issue
Liu Xuedong (Wenda) Chairman and Editor-in-Chief of the Daily Economic News. He won the 2016 National Newspaper Advertising "Golden Promoter" Outstanding Leader Award. For several consecutive years, he has been employed as an industry tutor for graduate students with a master's degree in journalism and communication and a master's degree in publishing from Sichuan University, and an industry expert in the evaluation of the degree level of journalism and communication at Southwestern University of Finance and Economics.
As a media person, he has been responsible for the operation of newspapers, radio, television, new media and other media forms, and has created a famous investment brand in the media industry, "Zhang Daoda", which has maintained its influence in the industry for nearly 25 years; planned to create the qingdao city public welfare brand image "Dust", the project won the "National Top Ten Public Welfare Stars" in 2005, won the China Charity Award and was selected as CCTV's top ten people who moved China in 2006. As the editor-in-chief of the Daily Economic News, he has led the overall intellectual media transformation of each sutra.
Edited | He Xiaotao du Hengfeng
Proofread | duan lian
Source: Media Tea Party
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