The pre-sale of the Spring Festival movie opened for more than 24 hours, and the overall box office of 8 new films broke 60 million yuan, of which the pre-sale box office of the movie "The Water Gate Bridge of Changjin Lake" starring Wu Jing rose gratifyingly, ranking first, and with the growth of the pre-sale box office, there was also a controversy over the ticket price, and many netizens said that the ticket price of the Spring Festival movie was a bit expensive.
According to the data of the lighthouse professional version, the average ticket price of the Spring Festival movie in 2022 has exceeded 56 yuan, of which the average ticket price of the sequel to the 2021 box office annual crown movie "Changjin Lake" "Water gate Bridge" is the highest, as high as 60.7 yuan, which is 11.2 yuan higher than the "Pleasant Goat" movie with the lowest average ticket price.
"Miracle Stupid Child" starring Yi Qianxi and produced by the "Medicine God" team, as well as the movie "Four Seas" directed by Han Han and starring Shen Teng, the average ticket price exceeded 55 yuan.
The comedy movie "This Killer Is Not Calm" produced by Happy Twist and the movie "Sniper" directed by Zhang Yimou have an average ticket price of more than 51 yuan, and this price is put into this Spring Festival file
It's a "low fare" anymore.
Another ticketing platform, the Pro, shows that although the data is slightly different from the lighthouse, the overall trend is still consistent.
Combining the data of the two major professional apps, the following conclusions can be drawn:
Average ticket price 1st: "Chosin Lake Water Gate Bridge"
At present, the pre-sale box office is the best, the most scheduled films, and the price hovers around 60 yuan.
Average ticket price 2nd gear: "Miracle Stupid Child", "Four Seas"
These two movies have traffic participation, actors are more attractive, the topic is higher, and the price hovers around 55 yuan.
Average ticket price 3rd bracket: "This killer is not calm", "Sniper"
These two films are not large in size, and the schedule is also low, and the price hovers around 50 yuan.
The remaining three animated films, the current schedule is too small, the box office capacity is limited, the audience is limited, there is no need to discuss the ticket price, but it is certain that they are not cheap, as little as 40s, more than 50.
Just look at the numbers, you may not have any concept, the old rules, the next comparison.
The Spring Festival movies in 2021 were actually complained that the ticket prices were too high, and movies such as "Hello, Li Huanying" and "Detective Chinatown 3" exploded at the box office, triggering a boom in movie viewing, but also led to a soaring ticket price, and the Consumer Association came out to publicly criticize, bluntly saying that the theater raised the ticket price, which is tantamount to killing chickens and taking eggs.
So what is the average ticket price of the 2021 Spring Festival stall, which has been severely criticized by the Consumer Association?
It is 49.1 yuan.
In 7 days of the New Year in 2021, the average ticket price of the Spring Festival stall is the highest point, which is only 50.2 yuan.
However, this time in the Spring Festival stalls, the average ticket price is 56 yuan, and it is still in the pre-sale period, which should be the lowest stage of the ticket price, such a trend makes people worry, to the formal ticketing stage, the ticket price will not rise ...
Now use the "Spring Festival fare" as a keyword to search the whole network, you can see the reaction of many netizens, most of them think that the ticket price is too high, and it is too expensive to look down on.
Netizens also posted the ticket price of their local theater, and app statistics feedback is also similar, the average price is about fifty or sixty yuan, couples girlfriends to see, a hundred yuan to go in, a family of three to see, small two hundred pieces is gone, if you drag the family with the mouth to see, do not do well than the cost of Chinese New Year's Eve rice are higher, good meat pain!
Of course, some netizens expressed understanding, after all, the cinema theater is maintained by holidays, the Spring Festival file for them, can be described as the peak season in the peak season, the annual income is not good to rely on these days, appropriate price increases are also acceptable.
Finally, I also hope that the quality of this Spring Festival movie can be worthy of the ticket price, compared to the high ticket price, what is more difficult to accept is the high price of bad movies, some movies 19.9 to see and barely hit a 3 star, but if it costs fifty or sixty yuan and only 3 star movies to watch, then our audience is a little too aggrieved!