The AFC officially announced that the host of the 2022 Women's Asian Cup, India, withdrew due to the epidemic, and all the matches related to it were cancelled and the results of the matches were not counted. This is indeed a big deal, because the chaos in this year's Indian Women's Asian Cup has exposed the chaos in the management of the AFC and the lack of preparation for the epidemic.
Before the Indian women's football team and the Chinese Taipei women's football match, the Indian women's football team has determined that there are many players infected and the number of players is uneven, the two teams have not received the notice of the cancellation of the game. The Chinese women's football team suffered a huge change, and the 2022 women's Asian Cup host India women's football team withdrew from the competition and the results were cancelled, which also means that the Chinese women's football team in the same group qualified as the first group. According to the knockout matchup, the opponent of the Chinese women's football team in the quarterfinals will be the third place in the B/C group.
Why doesn't CCTV broadcast the Women's Asian Cup live? Women's football events, especially in Asia, have a low degree of attention, and there are no strong teams in West Asia, and the most powerful ones are China, Japan, South Korea, and Australia. There are not many things to watch in the group stage, and the live broadcast benefits are not large. Women's football has been controversial after the defeat in Tokyo, and although Shui Qingxia has now led the team to a new look, the Olympic-influenced women's football game is not very attractive to the average fan. CCTV is not cold to the women's Asian Cup group stage, but there may be broadcasts during the knockout rounds.
In fact, CCTV has not predicted the broadcast arrangement of this competition since the women's football team, to put it bluntly, CCTV still believes that the influence of the Women's Football Asian Cup is insufficient. Shui Qingxia led the team to go out, and she generally held a wait-and-see attitude towards what level she could play, and only by speaking with achievements could she stimulate the enthusiasm of fans.
Live broadcast to pay money, may not find a big advertiser to pay, there is how much money to calculate the cost. When there is a day when a sponsor is willing to pay money, naturally you can see the live broadcast of women's football, in fact, the iron needs to be hard, as long as the women's football team can enter the World Cup, there will naturally be sponsors willing to pay money to come out to watch the live broadcast.
Soon the Beijing Winter Olympics will begin, and the Winter Olympics will be the second time we have hosted a large-scale Olympic event after the 2008 Summer Olympics. And for the first time, a global ice and snow feast was held. The focus of CCTV is here. The Women's Asian Cup cannot be compared to the Olympic Games. CCTV live broadcast the Olympic Games full of passion, but it was poured by the Chinese women's football team. The Winter Olympics are approaching, and CCTV needs more rehearsals for the Winter Olympics. The women's football girl really has a new look, and I don't know what the hard battle will be after that.