A few days ago, Car Vision Technology learned from Changan New Energy that Changan New Energy released the latest product plan, which mainly includes five new models, as well as a new electric vehicle platform and future service upgrades for Changan New Energy based on a new generation of product changes.
In recent years, the development speed of Changan Automobile's Chinese brand is obvious to all, but the development of Changan New Energy is slightly slow, there are only a few models at present, and there is no independent car-making platform. Compared with GAC Eian, which is currently in the limelight, its development is not very rapid.
The so-called accumulation of thick and thin, Changan New Energy released the latest product plan at the beginning of 2022 and the new platform based on technology accumulation behind it, which obviously has a more important purpose. Car Vision Technology has learned that Changan New Energy is expected to complete a round of financing amounting to 5 billion yuan in the near future. We can find that Changan New Energy took the lead in releasing the brand development strategy and product planning, which is obviously to prepare for financing.
From the perspective of product planning, in the next 3-5 years, Changan New Energy will build 5 new models based on the two platforms of EPA0 and EPA1, of which the model codenamed A158 will be officially released in March-April 2022 and delivered in June-July.
According to the planning introduction of Changan New Energy, the product code name A158 is positioned in a close way, and from the picture, it should be an SUV model. From the perspective of positioning itself as a "boutique scooter", it seems that the price and positioning will be similar to the positioning of "Hongguang MINIEV" in the current market.
The product code nameD C673 is positioned as "Shuxiang Smart Space Cross-border SUV", which is still in the research and development stage, and is expected to be positioned in the range of 100,000-200,000 yuan, taking the cross-border style, modeling design language or announcing in the future. However, its platform is EPA1, which is different from the EPA0 of the A158.
The product code-nameD C85 disclosed the shape design at this strategic launch. The car is positioned in a pure electric car, and the styling continues the overall sharp design elements of Changan Automobile, and integrates the design ideas of pure electric models, giving people a strong sense of science and technology as a whole.
According to the official introduction, it will provide APA7.0 (automatic parking system), L3+ advanced assisted driving, smart cockpit, high-frequency pulse heating, super collector electric drive and other functions, integrating high-intensity technology and technology.
Editor's Comments:
Since the launch of this conference, it marks that Changan New Energy has entered a new stage of brand development. Based on the new strategic planning, we can learn that Changan New Energy has carried out comprehensive upgrades in three aspects: products, technologies and services, and has formulated a strategic goal of 700,000 vehicles in 2025.
However, Auto Vision Technology learned that the release of the strategic plan for Changan New Energy Year is likely to be mainly prepared for this financing. Independent brand development is bound to undergo a more rapid transformation after receiving financing from social capital, and at the same time, it can also gain more strategic partners for itself. In the era of intelligent cars, the overall impact of Internet wisdom and thinking on automotive products is quite huge. So, the development of Changan New Energy in the next few years, in the end, can it harvest 700,000 sales by 2025, or is it exaggerated, and the main purpose is "financing"? Let's wait and see. (Wenche Vision Technology Li Liang)