Big data shows that although Samsung has retained the world's first position in the past 2021, Samsung's global sales have only increased by 0.9% year-on-year, which is tantamount to standing still. Industry analysis of the world's top five brands Samsung's smallest growth, which is due to Samsung's poor performance in the Chinese market. Apple, Xiaomi, Vivo, and OPPO have all digested Huawei's vacated share in the Chinese market, but Samsung has not even drunk a glass of water.
However, Samsung has to say that it has worked hard in the domestic market, but consumers just don't recognize it. Gone are the days of buying high-end Apples and Samsung' only two. Even Samsung playing a price war in China can't stir up much waves. For example, the Samsung Galaxy S21 fell to about 3300 yuan at its lowest, and even now it is only about 3500 yuan. This price is equivalent to the price of Xiaomi Mi 11.
To know that the Samsung Galaxy S21 is one of the few small-screen flagships in the current market, with a 6.2-inch screen and a weight of only 169 grams. And there is also IP68 waterproof, although it uses a Snapdragon 888 processor, but it can still play now. Just like the Xiaomi Mi 11.
In fact, from the product point of view, the performance of Samsung Galaxy S21 is no problem, the key is that the price is very embarrassing. The same Xiaomi Mi 11 starting price is currently less than 3000 yuan, and the Xiaomi Mi 12 starting price is 3699 yuan. Consumers can either buy the cheaper Xiaomi Mi 11, or add a little about 100 yuan to buy Xiaomi Mi 12 (the same small screen flagship).
And Samsung's brand influence in China has now dropped to the freezing point, and everyone has nothing to talk about Samsung's mobile phone. But you said that consumers are going to buy Samsung phones, as if very few people will do that now. Even in daily life, I can't hear people talking about buying a Samsung phone.
Therefore, in the post-Huawei era, everyone is still unwilling to give Samsung another chance, which is the embarrassment of Samsung in the domestic market. The market and consumers do not recognize your brand, not that they do not recognize your product. Therefore, it is a little difficult for Samsung to do in China, and it is even more difficult to get back up.