According to Counterpoint, Samsung has still been the world's number one in the past 2021, but Samsung's year-over-year growth is the smallest of the top five brands, with an increase of only 0.9%. The gap between Apple and Samsung is less than 2 percentage points, and according to this trend, Samsung's global first is probably not guaranteed.
So the question is, why is Samsung relatively the worst performer in 2021? There are three reasons for this.
1. The impact of the Chinese market
The biggest variable in the Chinese market in 2021 is that Huawei cannot ship a large number of goods, even if it is a 4G model. Therefore, Huawei has vacated a large share in the Chinese market, and these shares have all been divided by Apple, Xiaomi, vivo, OPPO, etc., but Samsung has not been allocated at all. And China is the world's largest smartphone market, so it is understandable that Samsung has the lowest year-on-year growth;
2, Samsung Galaxy S21 series performance is not good
Big data shows that the annual sales of Samsung's Galaxy S21 series are only about 20 million units, which is inconsistent with the fame and status of this series. On top of the S21 series, Samsung's Galaxy S series sells more than 30 million or even 40 million units a year. It seems that Samsung has changed the gameplay of the S series, but from the current market reflection, it seems that it is not successful;
3. Cut the Note series
The most unexpected thing for the industry in 2021 is that Samsung actually scrapped its own martial arts and cut off the Galaxy Note series. It should be known that the annual sales of this series correspond to the S series, and this cut directly reduces the sales of at least 20 million levels. The Z Flod series that succeeded the Note series obviously reached the level of the original Note series.
Of course, Samsung has also been affected by the global lack of cores, and the Galaxy S21 FE has been delayed for half a year before it was released, which is also one of the reasons why Samsung is standing still in 2021.
Therefore, Samsung needs to fight back in 2022, if it is still standing still like in 2021, it is estimated that at the end of the year, apple is not Samsung. In addition, Samsung has also encountered a strong impact on domestic mobile phones in the global market, especially in the European market, where domestic mobile phones are gaining momentum.