This is often the case in the smartphone space, and if the previous generation model is not discontinued after the release of the new flagship, then it will make concessions on price. It seems that the industry itself is talking about making way for the new flagship, in essence, everyone understands in their hearts that you do not reduce the price and who still buys you. The same price or the price is not much different also know to buy the latest.
Just like this time the price of the Samsung Galaxy S22 series has not been announced, the Samsung Galaxy S21 series has already reacted in price. The information shows that the Samsung Galaxy S21+ model is engaged in a limited-time discount, the price is directly reduced by 2000 yuan, and now the starting price is 5999 yuan.
Personally, if this activity is believed in overseas markets, it will react greatly, but the 5999 yuan in the domestic market is obviously not attractive. A simple example of 5999 yuan has been the ceiling of the top domestic flagship pricing in recent years, and few models have priced more than 6000 yuan (normal mobile phones, not counting the folding screen). So how much sales can the Samsung Galaxy S21+ generate at this price?
We don't deny that the Samsung Galaxy S21+ is a good model, such as: Snapdragon 888 processor, 6.7-inch screen with 120hz refresh rate adaptive and so on. However, Samsung's model is not a problem of product strength in China, but a problem of brand recognition. Unless those are very iron fans, the average consumer does not seem to consider the Samsung brand at all when buying a model. Otherwise, Samsung's overall domestic market cannot be only about 0.6%. In addition, if Samsung's flagship is placed in the same price as Apple in that year, domestic consumers still recognize it. After all, the overall performance of domestic mobile phones in that era was indeed worse, but now the overall performance of domestic mobile phones is not at all inferior to Samsung, and even in many aspects it has surpassed Samsung.
For example: what era is this when Samsung is still so conservative in wired fast charging and wireless fast charging, and Samsung's overall performance in imagery has also opened up a gap with domestic production to a certain extent. Not to mention that the price of the domestic top flagship is relatively cheaper, and everyone says that under such a premise, domestic consumers are not either starting Apple's iPhone or directly choosing the domestic flagship.