Everyday Finance exclusive, quick attention
Approaching the Spring Festival, the mobile phone market has entered the peak sales season.
On the afternoon of January 22, a reporter from China Securities News actually visited the Apple retail store in Shenzhen and found that there was a long queue outside the door. The latest report shows that after the release of the iPhone 13, Apple's mobile phone has recently maintained the first place in terms of sales and revenue in the Chinese market for six consecutive weeks.
The reporter noted that recently, the iPhone foundry Foxconn Zhengzhou Park was awarded 9500 yuan to recruit workers.
After Glory CEO Zhao Ming shouted out the benchmark apple, Xiaomi founder Lei Jun also said that Xiaomi began to benchmark Apple. Coupled with the new forces realme, OPPO and vivo, the five major domestic Android manufacturers are vying to be the breakers in the high-end mobile phone market.
Apple's iPhone "dominated" the list for six weeks
Foxconn heavy award recruitment
On the afternoon of January 22, when a reporter from China Securities News and China Securities Taurus visited the Apple Retail Store in Yitian Holiday Plaza, Nanshan District, Shenzhen, he found that there were many consumers in the store, and there was a long queue outside the door. The staff said that due to the needs of epidemic prevention and control, an appointment is required to enter the store.
On the afternoon of January 22, Apple Retail Store in Yitian Holiday Plaza, Nanshan District, Shenzhen
On Jan. 13, Counterpoint Research reported that Apple ranked first in the Chinese market after the release of the iPhone 13 (week 39). Apple has since been in the lead for most of the time, rarely giving way to rival vivo. Apple's phone has been at number one in sales and revenue in the Chinese market for six consecutive weeks.
Source: Counterpoint Research website
The reporter learned that on January 14, Foxconn Zhengzhou Park iPEBG business group internally recommended a heavy award of 9500 yuan to recruit workers, and the bonus was issued after the end of the peak season. According to public information, the business group is mainly engaged in the research and development and production of iPhone mechanism parts and glass panels.
Foxconn Zhengzhou Park iDPBG left-behind employees during the Spring Festival attendance incentive bonus up to 3,000 yuan. The iDPBG business group is engaged in Apple iPhone assembly.
Huatai Securities analysis said that the iPhone 13 series is in strong demand. Industry chain revenue growth was strong month-on-month, and companies such as Hon Hai, TSMC and Zhending all set the highest monthly revenue record for the next year in December 2021, reflecting the strong pulling momentum of Apple's new machine. With the iPhone SE3 starting stocking and some orders deferred to the first quarter of 2022, the peak season momentum is expected to continue.
The five major manufacturers compete to be game breakers
In September 2021, Apple released the iPhone 13 series of phones, which are priced lower than the iPhone 12 series. This price reduction strategy has brought Apple back to the first place in the market.
On January 19, research institute Canalys released a report showing that thanks to the launch of the iPhone 13 series, Apple's mobile phones accounted for 22% of global smartphone shipments in the fourth quarter of 2021, ranking first.
Apple's iPhone continues to strengthen in the mobile phone market. At present, domestic Android manufacturers have increased their size and competed to be the breakers of the high-end mobile phone market.
Vivo and OPPO are relatively leading in the domestic high-end mobile phone market. Counterpoint Research report shows that Vivo has made progress in the domestic high-end mobile phone market. Vivo's market share in the $500 to $599 price range rose from 10% in September 2020 to 20% in September 2021.
In November 2021, Zhao Ming, CEO of Honor, said in an interview with China Securities News that the team no longer pays attention to the number of market share, but must work steadily. In the field of high-end mobile phones, Honor benchmarks the industry's strongest competitor Apple, and wants to catch up with Apple in terms of product quality.
In December 2021, Lei Jun, founder and chairman of Xiaomi, said that Xiaomi's high-end mobile phones officially began to benchmark Apple and learn from Apple. Lei Jun also said that in the next five years, Xiaomi will invest 100 billion yuan in research and development funds to die hardcore technology.
Entering 2022, realme, the world's sixth-largest smartphone brand, entered the high-end mobile phone market. On the evening of January 4, Realme's first high-end flagship phone was released. In 2021, realme smartphones will sell more than 60 million units, becoming a new force in the mobile phone industry. Li Bingzhong, founder and CEO of realme, said: "For realmme, who is only three years old and has just gained a foothold, the difficulty of making high-end mobile phones is no less than starting a business again. ”
Editor: Zheng Yashuo