Source: Jiaxing Daily - Jiaxing Online
Golden Autumn October, a beautiful departure! In order to fully display xiuzhou's balanced and rich development achievements, tell the story of Xiuzhou's struggle, pass on xiuzhou's good voice, and create a positive, civilized and harmonious network cultural environment, this morning, Xiuzhou District oil truck port town ginkgo swan lake held the "Xiushui Yangyang - Beautiful Life Show to you" network culture festival.
The online cultural festival with the theme of "Beautiful Life Show to You" has entered its third year. In recent years, Xiuzhou District has worked hard to create local characteristics, innovate institutional mechanisms, optimize service supply, and promote the organic integration of network and culture, not only with the help of the power of the network, but also launched a new brand of regional culture with unique recognition and reputation, and also condensed the positive energy of society through cultural output.
"I promise that I will take the initiative to persist in running the Internet according to law and access the Internet in a civilized manner..." As a representative of the "rookie circle", the local Internet celebrity "Jiang Yanyan" read out the proposal of "jointly building a clear cyberspace". In the era of mobile Internet, new media platforms and self-media teams have become an important force to guide online public opinion, disseminate the image of the city, and promote urban development.
In May this year, Xiuzhou District established the "Rookie Circle" new media alliance. The members of the alliance cover many fields such as news and information, life services, education technology, cultural creativity, etc., distributed in different platforms such as Weibo, WeChat, Douyin, Kuaishou, etc., with a fan audience of more than 10 million people, making their own characteristics in various fields and making positive contributions to the display of Xiuzhou's image. At the event site, local new media representatives also signed a proposal to jointly pledge to contribute to the creation of a clean and healthy cyberspace.
The continent of beautiful waters and dreams. On the road of common prosperity, a group of young "Houlang" in Xiuzhou District discovered the beauty of Xiuzhou from their perspective. Eight "Houlang" spokespersons on the scene introduced the beautiful life of Xiuzhou. In addition, the scene also released the Xiuzhou network culture IP image - "Xiu'er". This cartoon image will be used as the IP of Network Culture in Xiuzhou District, which is widely used in various network culture activities in Xiuzhou to transmit positive energy of the Network and carry forward the main theme of the times.
Since 2019, Xiuzhou has insisted on building the brand of "Beautiful Life Shows You" online culture festival, based on the needs of the masses' network culture, and actively built an online culture platform based on the participation of netizens, which not only allows netizens to draw nutrients in the cultural feast, but also promotes the whole society to participate in the construction of cultural Xiuzhou.
Focusing on "public welfare", Xiuzhou launched five major network cultural public welfare activities of "Anchor Talk Xiuzhou", "Big V Look Xiuzhou", "Parent-child Tour Xiuzhou", "Meng wa Paint Xiuzhou", "National Running Xiuzhou"; focusing on "Xiaokang", Xiuzhou held a media publicity activity of "Holding Hands and Walking Together Xiaokang Road" and "Relaying together Xiaokang Road"; in praise of "Centennial", Xiuzhou launched the "Beautiful Xiuzhou Chinese Year" short video contest and launched the "Xiushui Yang Yang Centennial Style" network micro-topic... The cumulative number of internet users reached 160 million. Through this series of lively and rich online cultural activities, we will continuously enrich the spiritual and cultural life of the masses, advocate civilized and moral customs, and promote the orderly development of online public welfare.
"This year's Internet Culture Festival is rich in content and diverse in form, and is divided into twelve sub-activities of four chapters: Red Huacai, Charming Xiuzhou, Public Welfare Fashion, and Network Security, which run throughout the year. The relevant person in charge of Xiuzhou District said that he hopes that through this network culture festival, the achievements of network culture development and excellent network culture works in Xiuzhou District in recent years will be displayed, attracting more Internet practitioners and netizens to actively participate in our series of activities, carry forward the main theme of the times, spread positive energy on the Internet, and promote the prosperity and development of Xiuzhou network culture.
Next, Xiuzhou will continue to polish the brand of the Network Culture Festival, give full play to the advantages of the platform and communication, and work with the majority of netizens and friends, self-media, network social organizations, and Internet companies to jointly draw concentric circles on the Internet, gather positive social energy, and transmit The good voice of Xiuzhou. (Photo courtesy of Xiuzhou District)
This article is from [Jiaxing Daily - Jiaxing Online] and only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.
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