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Of all the laws of arithmetic, "+" is more connected to us and more everyday, and in a network context, "+1" has expanded from increasing in number to a common phrase for participating in or supporting an idea.
"+Plus One Dry Goods Likou I" that is, "Plus One" is split into "Likou I", symbolizing the dispersion and reconstruction of the knowledge transfer link, the column regularly shares the design of dry goods, fonts, layouts, colors, materials, processes... Give you the most dry knowledge and the most useful help.
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The Earth that astronauts saw when Apollo 8 flew to the dark side of the moon
In 1968, the astronauts aboard the Apollo 8 spacecraft took a set of photographs called "Earthrise", which was the first time humans had witnessed the true appearance of the earth, a pale blue planet, and the impression of an ancient creature in the biology book named cyanobacteria (aka cyanobacteria), which is the most primitive and oldest algae.
Cyanobacteria (aka cyanobacteria)
So in a way, blue has a vague meaning that symbolizes "beginning" and "origin". Therefore, in the first phase of "Dry Cargo Force Mouth One", we started with blue.
According to a global survey, blue is the most popular color in 10 countries on four continents, including China. Whether it's a personal preference or an official standard, blue is always a classic and unique choice.
Andy Warhol, Marilyn Monroe, 1962
Cleopatra in the video, Monroe in the screen portrait of Andy Warhol, and David Bowie in the "Life on Mars" period are all painted with the same blue eyeshadow; the scene of Hepburn standing outside the window eating breakfast in "Breakfast at Tiffany" has become a classic bridge in memory, and a touch of Tiffiny blue in the window has long been deeply rooted in people's hearts.
《Life on Mars》MV截图
Breakfast at Tiffany," 1961
As a global color agency, Pantone has released the annual popular color dominated by blue for 5 times in the 20 years from 2000 to 2020. In 2000, pantone chose azure blue as the official millennium color, followed by turquoise in 2005, iris blue in 2008, and quiet blue in 2016, and the appeal and influence of blue has remained stable.
The popular color of the year dominated by blue
After experiencing too many variables and unknowns in 2019, stepping into a new era, PANTONE hopes to feel the deep peace through the new annual color, so we saw the 2020 representative color Classic Blue Classic Blue.
Classic Blue Classic Blue Official Video
The color itself is actually emotionless, but the emotion itself is full of color. Between the projection of psychology and the accumulation of experience, artists have also formed their own unique blue.
Picasso, Portrait of Susan Bosch, 1904
For the first time, the bottomless melancholy and depressing atmosphere of blue was Picasso of the "Blue Period (1901-1904)", in which the background was blue, the characters were blue, the hair, eyebrows, and eyes were blue, and an indescribable sense of despair expressed the pain he was experiencing through the picture, and also laid the emotional foundation for the subsequent outbreaks of the "rose period" and the "three-dimensional period".
(PS: everyone goes through their own "blue period", right)
Picasso, The Old GuitarIst, 1903
Picasso, Life, 1903
And Henri Matisse, who was on par with Picasso, expressed himself to the extreme with "color is my life", and among the many colors, he said: "A certain blue penetrates your soul." The same blue, Matisse swept away the yin, replaced by bright wildness and heat.
Mattis, Blue Nude II, 1952
Matisse, "Icarus," 1944
马蒂斯《White Torso and Blue Torso》1944
Blue is blatantly favored by modern artists, and it can be quiet and witty, like Monet's The Seine near Vernon and Waves Breaking;
莫奈《The Seine near Vernon》1894
Monet, Waves Breaking, 1881
It can be romantic and ambiguous, like Van Gogh's "Starry Night", Edward Munch's "Kiss by the Window";
Van Gogh, Starry Night, 1889
Edward Munch, Kiss by the Window, 1897
It can also be calm and restrained, like Morandi's low-saturation "Still Life" and "Blue Kettle".
George Morandi, Still Life, 1954
George Morandi, The Blue Kettle, 1962
Following the linear time of art history to the present, blue has increasingly become a symbol. From this we see Andy Warhol's four little blue flowers, David Hockney's blue pool aesthetic...
Andy Warhol, Flowers, 1978
David Hockney, "Pool Portrait," 1972
What really brought blue to a climax was the emergence of Yves Klein, who also ushered in a new blue revolution. For Klein, "blue has no dimensions, it goes beyond dimensions".
Yves Klein
Yves Klein, Untitled Anthropometrics, 1960
In 1960, he registered his trademark for the blue color he used in monochrome paintings and named it IKB, or International Klein Blue. This highly saturated, uniform, supernatural coloring was even more said by a French commentator that your mind will see this dark blue monochrome painting before your eyes.
Yves Klein, Untitled Monochrome Blue, 1959
Yves Klein's path of inspiration
Interestingly, blue as a color, the symbolism and symbolism that people have given it are also fully reflected. Some exclusive nouns are named after blue, and the history of blue application also reflects the cultural differences between the East and the West, religion and other factors.
Malk, Tower of the Blue Horse, 1913
"Blue" has become a symbol of a group or individual. In Germany, Vasily Kandinsky and Franz Marck formed the expressionist art group called Der Blaue Reiter. The blue-collar designation of the United States in the 1950s symbolizes the working class. For example, the Smurfs and Avatars also have the iconic blue skin, and the Western uses "blue blood" to refer to European aristocrats and elites.
Cover of the Blue Rider Yearbook, 1912
From about the 12th century onwards, Western churches described blue as a symbol of heaven and also as a symbol of privilege (theocracy). As a result, civilians were forbidden to wear blue clothes, and the use of blue pigments by painters was strictly controlled. Blue can be used on a large scale only in paintings about the Virgin Mary, stained windows and sacrificial props in religious sites, or in paintings of the nobility.
Raphael, The Virgin on the Meadow, 1506
Portrait of the Duchess of Albert de Broy, 1853
This restrictive situation was not broken until the late Renaissance, when Titian dressed unknown figures in blue in his paintings, but due to the extremely expensive blue pigments, Vermeer is said to have fallen into debt crisis after painting The Girl with the Pearl Earrings.
Titian, Dionysus and Ariadne, 1523
Vermeer, The Girl with the Pearl Earrings, 1665
Compared with the West, whether in artistic expression or daily life, the Use of Blue in the East does not have too many restrictions.
Qianli Jiangshan Tu Wang Ximeng Song Dynasty Silk 51x1191
The bright blue and blue in the Northern Song Dynasty King Xi Meng's "Map of a Thousand Miles of Rivers and Mountains" is still vivid, and the blue and white porcelain that prevailed in the Ming and Qing dynasties also has the unique elegance of white ground blue flowers.
The blue color derived from traditional blue dyeing
Blue printed cloth taken from natural plant dyes is also everyone's daily dress. The blue system derived from traditional blue dyeing has its own unique charm in terms of name and brightness, which is different from the vividness and saturation of the West.
"Prussian blue", known in English as "Prussian blue"
Looking at Japan, the emergence and application of "Prussian blue" pigments in ukiyo-e landscape paintings, with its timeless, condensed, and atmospheric color appeal, saved the precarious ukiyo-e, leaving behind precious masterpieces such as Katsushika Hokusai and Kadokawa Hiroshige.
Katsushika Hokusai, "Surfing in Kanagawa", 1831
Hiroshige Utagawa, "Fifty-three Times to the Tokaido"
Whether in a flat, a product, a UI, or a garment, blue can always appear in the visual center of various designs as a classic color scheme or a monochromatic subject.
Mondrian, "The Composition of Red, Yellow, and Blue"
As one of the three primary colors of red, yellow and blue, blue design works with red, yellow and blue as the main color has always been a classic design language. From the representative of the Dutch style school, Mondrian's "Composition of Red, Yellow and Blue", The Red and Blue Chair of Littleveld, the posters of various red, yellow and blue colors in the Bauhaus, and then to the later Pop Art and modern design styles, the design world has never lacked blue figures.
Little wild red and blue chair
Poster of red, yellow and blue colors in the Bauhaus
Looking at the app such as Zhihu, Safari, Twitter, Alipay, Facebook and other apps in the mobile phone, the brand recognition of well-known companies such as Dell, IBM, Intel, AT&T, and PayPal, you can undoubtedly say that blue is definitely the most important color in UI and VI design, and it can even be said that there is no one.
Zhihu, Safari, Twitter, Alipay, Facebook
As a universal and practical color, blue does not have a strong emotional tendency like other colors themselves, compared to the information conveyed by blue is more abstract and easier to connect with the image that the brand wants to convey, such as innovation, technology, knowledge, security and trust.
Dell, PayPal, Intel, AT&T, IBM
From the perspective of design care, the largest proportion of red and green blind groups can clearly distinguish blue. Here's another trivia, why is blue the dominant hue of Facebook? Because Zuckerberg is colorblind, as he says, "For me blue is the color I can easily distinguish, and I can control all the blue." ”
Brand LOGO evolution history
In the film industry, Japanese director Takeshi Kitano, who is known for his unique violent aesthetic films, also said that his favorite color is blue, also known as "Kitano-style blues", such as the light blue sea in "Kikujiro's Summer" and the dark blue contrast silhouette in "Hanabi", which he said used blue to set off the complex and delicate inner changes of the characters.
Stills from the movie "Kikujiro's Summer"
Stills from the movie "Hanabi"
Screenshot of the movie "Blue"
Finally, we look at the color of blue in a more pure and direct way, and director Derek Jarman's last film is called "Blue", and the film is full of blue from beginning to end, he said: "I dedicate to you the blue of the universe, blue, is a door to the soul, and endless possibilities will become reality." ”
Interactive topics
How do you understand blue?
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Edit | Sihan
Visual | Zhang Sanmao
Coordinate | Design youth