Ma Boyong recovered the adaptation rights of "Dragons and Subway", which may be developed by Sunac Culture in the future

On February 25, writer Ma Boyong announced on Weibo today that the film adaptation rights of his work "Dragon and Underground" have returned to Ma Boyong himself on July 1, 2020. At the same time, the adaptation rights of the "Dragons and Underground" TV series, web dramas and games will also expire in April 2021, when the rights will also return to Ma Boyong himself. Dragons & Underground Iron is Ma Boyong's fantasy novel published in 2016, after a set of concept drawings flowed out last year showing that the project was being developed as an animated film, developed by Fengyi Pictures.

According to the data of Tianyancha, Zhejiang Fengyi Film Co., Ltd. and Haining Fengyi Cultural Tourism Development Co., Ltd., which have signed animation and TV series adaptation agreements with Ma Boyong, have their largest shareholders being Fengyi Culture and Entertainment Group Co., Ltd. Fengyi Culture is the famous Japanese film critic king from 2016 to 2018, and has introduced the theatrical version of "Doraemon" for three consecutive years. In addition, Fengyi Media has also participated in the web drama production of the popular IP "Full-time Master".

According to Ma Boyong's contract, Fengyi Pictures signed an adaptation contract with him in 2016. In July 2020, Fengyi Pictures announced the concept art of this animated work under the name of "Nezha Legend: Dragons and Subways". Fengyi Pictures also said at the time that it would invite Kenji Kawai, a Japanese composer who had been in charge of the soundtrack of "Ghost in the Shell", to score the film. However, after July 13, 2020, the film has not updated the progress of the project on Weibo.

According to AI Finance and Economics, at present, the copyright of "Dragon and Underground" has been obtained for Sunac Culture. The latter has successively launched animation works such as "Luo Xiaohei" and "Wishing Dragon" in the past few years.

Previously, Sunac Culture had publicly stated that its focus on cinema films was animation and science fiction, "science fiction is a content category under the heavy industry creation system, in fact, animation is also". In addition, as the business model of "IP + content + scene" in the direction of real estate transformation, it also needs animation image linkage cultural tourism scenes, such as Disneyland's online and offline development of animation IP. At last year's North Film Festival Forum, Sunac Culture also revealed that there are currently a number of animation and science fiction film works under development and production.

As of now, Sunac Culture officials have not responded to this news. However, shortly after Ma Boyong's Weibo was sent, he received praise from Sun Zheyi, president of Sunac Culture Group, and Cheng Teng, animation director of "Jiang Ziya".

Ma Boyong has been repeatedly regarded as one of the "most commercially valuable writers in China". In 2019 alone, he has had projects such as "Secrets of the Three Kingdoms", "The Twelve Hours of Chang'an", and "Whale Riding in the Four Seas" have been successively put on the screen. Among them, "Chang'an Twelve Hours" has driven the growth rate of Youku members to a new high in 2019. (Wen 丨AI Finance and Economics Huang Yunteng Editor 丨 Dong Yuqing)