Recently, many people are complaining, that is, the new generation of Snapdragon 8 Gen 1 mobile phone, although there are many small updates, but the price compared to a year ago, it seems that the upgrade is not so sharp, it seems that there is no enthusiasm and attitude that the technology field has grown much every 12 months.
Here are a few examples:
The new generation of mobile phones generally does not have periscope lenses, and the telephoto power is no longer there;
Many mobile phones generally use Samsung JN1 CMOS, only 1/2.76 inch;
The main camera did not continue to advance, reaching 1 inch, but generally became 1/1.56 inch;
At the same time, many dual main camera mobile phones, ultra-wide angle has also shrunk significantly.
An important example of comparison here is last year's Xiaomi Mi 11 Pro, whose main camera reached 1/1.12 inch, and the periscope 8 million pixel telephoto, showing the strength of both long and short.
The Xiaomi Mi 11 Pro did achieve brilliant results last year, especially the 618 stage, which directly dropped from 4999 yuan to 4299 yuan, becoming one of the hottest mobile phones. Although Xiaomi also had hot models before, it was definitely not at a price point starting at 4299 yuan, but xiaomi 11 pro did it.
And the evaluation jun is now also obsessed with the performance of the Xiaomi Mi 11 Pro main camera on photos and videos, which is a classic.
That is to say, the Xiaomi Mi 11 Pro is a success achieved through a better price strategy, as well as a really solid strength.
So is the Xiaomi Mi 12 Pro expensive? Obviously, xiaomi 12 pro has many breakthrough upgrades, such as 120W fast charging, such as LTPO screen, and stronger AI operations, are very powerful.
Here is an example of the evaluation of Jun, that is, in the video of Xiaomi Mi 12 Pro, the face of the character will be brightened by AI, and the picture quality will be directly improved, as if someone has a face fill light to follow from time to time.
In addition, its portrait lens is not small to cmOS, but coupled with the powerful AI algorithm behind it, the picture quality is not inferior to the bottom.
But on the other hand, manufacturers are not willing to unconditionally and blindly please users, which can also be felt. There are many reasons here, mainly or the current mobile phone market is not an incremental market, but a stock market, users may buy now, may also buy after 6 months, users are not in a hurry, there is no new user market. Therefore, manufacturers choose not to force themselves into a dead end step by step, because in this case, at the time of technological leap, there is no strength to provide better products.
Therefore, when mobile phones such as Xiaomi 12 Pro and OnePlus 10 Pro have just been listed, there is really no need to do more actions, so that people who like it will shoot first, not to embarrass users, and not to embarrass themselves.
Wait until the chip price naturally falls, wait until the production capacity soars, and then reduce the price at the expected time point such as 618, which is obviously a better choice, and it is also a win-win situation for users and manufacturers.
Next, on folding screen mobile phones, on high-end smart TVs, on sports watches and IOT devices, and even on electric vehicles, mobile phone manufacturers may bring more shocking products to everyone, after all, some markets are in a crazy stage, manufacturers also have reasons to invest and cultivate. In the field of mobile phones, intensive cultivation, increased research and development, and launched products at affordable prices may be a more common strategy.