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The practice and exploration of dunhuang culture dissemination to the outside world

On August 19, 2019, General Secretary Xi Jinping presided over a symposium at the Dunhuang Research Institute, especially focusing on the study and promotion of Dunhuang culture to make important instructions and clear requirements. In recent years, the cultural and tourism system of Gansu Province has adhered to the guidance of Xi Jinping's socialist thought with Chinese characteristics in the new era, thoroughly implemented the spirit of the important speech made by General Secretary Xi Jinping when inspecting Gansu at the Dunhuang Research Institute, insisted on taking "building the commanding heights of Dunhuang culture and accelerating the going out of Dunhuang culture" as its political responsibility and historical mission, further optimized international cooperation and exchanges, served the joint construction of the "Belt and Road", deeply excavated the cultural value of Dunhuang, told the story of Dunhuang well, and disseminated and promoted the excellent traditional Chinese culture to the world. Let Dunhuang go to the world, let the world approach Dunhuang.

The practice and exploration of dunhuang culture dissemination to the outside world

The multi-channel external dissemination of Dunhuang culture and art has gradually become enthusiastic

The Dunhuang Mogao Grottoes, which are listed by UNESCO on the World Heritage List, are a treasure trove of culture and art that has attracted worldwide attention on the mainland. Dunhuang art dramas such as "Silk Road Flower Rain", "Big Dream Dunhuang", "Dunhuang Music and Dance", "Dunhuang Rhyme", "Dunhuang Goddess", "Dunhuang Music and Painting" created with Dunhuang as the theme of excavation and creation have frequently appeared on the international stage, which have had a greater impact on the mainstream society abroad, and have played an important role in publicizing Gansu and strengthening exchanges and cooperation. In particular, the dance dramas "Silk Road Flower Rain" and "Big Dream Dunhuang", which are national fine repertoire, cooperate with national diplomatic activities and major foreign affairs activities in Gansu, and have performed in the United States, France, Germany, Japan, South Korea and other countries for many times, which have been warmly welcomed and highly praised by leaders of various countries and local audiences, and have become a bright business card for publicizing Gansu. Dunhuang Fine Art Exhibitions such as "Dunhuang Art Exhibition" and "Dunhuang Art Exhibition" have successively gone abroad and have been exhibited at the United Nations Headquarters in Vienna, the United States, the United Kingdom, Germany, France, Italy, Russia, Israel, Uzbekistan, Afghanistan, Morocco and other countries, and the international influence has exceeded expectations. The exhibition "Pearl of the Silk Road - Dunhuang Grottoes in Venice" held in Italy was even more strongly responded, and Italian President Sergio Mattarella personally visited the site. "Stunning Dunhuang - Cultural Fashion Show" shows the beauty of Dunhuang's costume art to guests at home and abroad at the 15th World Chinese Entrepreneurs Conference in London, UK. Silk Road culture and art research classes such as "From Persepolis to Dunhuang", "Ajanta and Dunhuang", and "From Bamiyan to Dunhuang" attracted many overseas students to participate. The first large-scale documentary on the theme of dialogue of Asian civilizations, "Dialogue between Mogao Wat and Angkor Wat", won the 2019 Outstanding Domestic Documentary and Creative Talent Support Project Outstanding Feature Film. Art appreciation with the theme of Dunhuang murals and statues has gradually risen overseas, and Dunhuang culture has made many achievements in academic research results, film and television works, and various exhibitions.

The practice and exploration of dunhuang culture dissemination to the outside world

Dunhuang Studies has become an international cooperation and exchange of outstanding studies

Based on the diversified and international endowments of the Mogao Caves, Dunhuang Research Institute has maintained long-term friendly relations with well-known universities, museums, scientific research institutions and famous scholars in countries along the "Belt and Road" such as britain, France, Italy, Russia, India, Afghanistan and Kyrgyzstan, and has continuously deepened academic exchanges and cooperation in cultural relics protection. In the past five years, dunhuang research institute has sent more than 400 people to countries around the world to carry out cultural relics protection, visit lectures, seminars, curatorial ideas and other exchange activities, at the same time, the introduction of international visiting scholars, special researchers, to build an international platform based on Dunhuang, facing the protection of cultural heritage along the Silk Road, so that scholars from different countries and different cultural backgrounds, to jointly study and interpret the profound Dunhuang culture and art, and strive to form a force of all parties to participate in Dunhuang cultural research, so that foreigners can tell the "Dunhuang story" And even the new pattern of the "China story". With the continuous holding of the Silk Road (Dunhuang) International Cultural Expo, more than 60 academic forums and art exhibitions and performances such as the "Dunhuang Forum", "International Forum on the Protection and Sustainable Development of World Cultural Heritage" and "Maijishan International Sculpture Forum" have been successfully held, fully demonstrating the cultural heritage of the "Belt and Road" and the spiritual connotation of the community of human destiny.

Digital network technology has narrowed the distance between Dunhuang culture and the world

Dunhuang Research Institute continues to open up and share Dunhuang cultural resources, launches the Chinese and English version of the "Digital Dunhuang" resource library for the world, publishes the original information of the 30 classic caves of Dunhuang Grottoes, realizes global sharing, so that scholars, cultural lovers and the public from all over the world can feel the real Dunhuang at zero distance through the "Digital Dunhuang" website without going abroad, and jointly study Dunhuang culture and art. At the same time, through the media platform, we strive to explore effective ways to make cultural relics "alive", dig deep into the cultural value of Dunhuang, and use the media matrix to publicize and promote digital cultural brands and related products, which are deeply concerned and loved by the public. In 2021, the Dunhuang Research Institute's media platform will reach 200 million views, with visitors covering 96 countries (regions) and 34 provinces (cities, districts) across the country, truly making the cultural relics in the cave "alive" and "walking" out, becoming a vivid practice of the "Internet + Chinese Civilization" action plan.

The practice and exploration of dunhuang culture dissemination to the outside world

Dunhuang cultural tourism is favored by Chinese and foreign tourists

In recent years, Dunhuang has actively seized the opportunity of the "Belt and Road" construction, with the goal of building an international cultural tourism city, comprehensively promoted the construction of the Greater Dunhuang Cultural Tourism Economic Circle, continuously improved the supporting service functions of cultural tourism, accelerated the construction of smart tourism, upgraded the service grade of scenic spots, and improved the tourism traffic environment; with the help of the opportunity of holding the Silk Road (Dunhuang) International Cultural Expo, increased publicity and promotion, and invited countries along the "Belt and Road" to visit; in-depth excavation of the connotation of cultural tourism resources, It was successfully elected as the "Cultural Capital of East Asia" in 2021, expanding the international popularity and reputation of Dunhuang as a famous cultural tourism city. Relying on many historical sites and natural and cultural landscapes, it has formed a number of boutique tourism routes such as Mogao Grottoes Art Viewing Area, Mingshashan Crescent Spring Natural Scenery Tourism Area, Yangguan Wowachi Tourist Scenic Spot, Yumen Guanhan Great Wall Ancient Battlefield Sightseeing Area, Yadan Geomorphological National Geopark and three major tourism brands of Grotto Art, Guguan Ancient City and Desert Wonders, as well as desert Gobi Challenge Adventure Tour, Cultural and Artistic Appreciation Tour, and Gobi Scenery Self-driving Tour, which effectively enhances the overall effect of regional tourism. During the "13th Five-Year Plan" period, Dunhuang cultural tourism received nearly 54.35 million person-times, with an income of 57.9 billion yuan, and the tertiary industry, mainly based on cultural tourism, accounted for more than 70% of the national economy, directly driving local employment of more than 40,000 people, and cultural tourism has become the first industry to drive local high-quality development. Dunhuang tourism has been favored by more and more Chinese and foreign tourists.

The practice and exploration of dunhuang culture dissemination to the outside world

"Spiritual Temple, Dunhuang of Mankind". Dunhuang culture is a concrete embodiment of the spirit of the Silk Road, a valuable resource bank of China's excellent traditional culture, and a broad gene pool for innovative development on this basis, with world-class influence, national affinity, and cross-time and space innovation. Dunhuang culture is full of the open-mindedness of "beauty of beauty" and "beauty and commonality", the peaceful thinking of "stopping the war for the sake of arms" and "concording all nations", the oriental wisdom of "harmony for the noble" and "harmony and difference", the spirit of struggle of "self-improvement", the sacrificial spirit of "sacrificing life for righteousness", and the innovative idea of "revolutionizing the past and making new". If you want to arouse the cultural consciousness of the whole nation, enhance the cultural self-confidence of the whole nation, disseminate the excellent traditional Chinese culture to the outside world, and tell the Chinese story well, Dunhuang culture with world cultural characteristics in the historical period is undoubtedly the best carrier and representative.

Standing at a new historical starting point, we should further strengthen the study of Dunhuang culture, carry forward the spirit of Dunhuang culture, make every effort to build a dunhuang culture dissemination system, take multiple measures to accelerate the international dissemination of Dunhuang culture, and vigorously carry forward the excellent traditional Chinese culture.

The practice and exploration of dunhuang culture dissemination to the outside world

Deeply excavate the cultural connotation of Dunhuang, and continue to create literary and artistic masterpieces to promote exchanges. Multi-level in-depth excavation of Dunhuang culture deep connotation and intrinsic value, explore the innovative development and creative expression of Dunhuang culture, and better tell the story of Dunhuang to the world. It is necessary to regard the creation of fine works of literature and art as an important starting point for carrying forward culture. Invite well-known literary authors and artists to Dunhuang to collect styles and creations, launch a number of literary and fine works with Dunhuang as the theme, and continuously revise and upgrade classic performances such as "See Dunhuang Again", "Silk Road Flower Rain", "Dunhuang Festival" and so on, and realize normal performances. It is necessary to take the development of artistic products as an effective way to spread culture. Give full play to the overseas cultural dissemination role of art products with Dunhuang culture as the background, support and strengthen a number of small and micro cultural and creative enterprises such as Silk Road souvenirs, Dunhuang gifts, Dunhuang stories, Luo Xiaobei, etc., and encourage the design and research and development of various craft products such as cave mural simulation stereotypes, small Guanyin Buddha statue sculptures, and painting compilation albums, so that these art products are no longer just expressed as tourist souvenirs, but should be exported overseas so that Dunhuang culture can be better disseminated. It is necessary to take Dunhuang dance as the best form to show the charm of Dunhuang culture. In recent years, "Big Dream Dunhuang", "Dunhuang Rhyme" and other song and dance repertoire with Dunhuang culture as the background is well received by the public, Dunhuang dance relies on the power of traditional cultural dissemination and the existence value and function are gradually playing, should continue to vigorously implement the stage art creation project, carefully prepare to create more dunhuang culture as the theme of the artistic repertoire, through stage plays, commercial performances and other forms of more overseas development, to achieve dunhuang culture and even Chinese culture marketing and dissemination.

The practice and exploration of dunhuang culture dissemination to the outside world

Give full play to the advantages of the Dunhuang Festival, and continue to build an international platform to strengthen exchanges. As the only comprehensive international expo in China with the theme of "Belt and Road" cultural exchanges, the Silk Road (Dunhuang) International Culture Expo has been successfully held for five sessions in the "Belt and Road" strategic plan of the Party Central Committee and the State Council; the Dunhuang Silk Road International Tourism Festival, as the only permanent international tourism festival named after the Silk Road, has been successfully held for ten sessions. After careful cultivation, "one meeting and one section" has become a "Chinese brand" that leads Gansu to open up to the outside world and promotes Dunhuang culture to the world. In addition, cultural exchange activities such as "East Asian Cultural Capital , China Dunhuang Activity Year", China Green Company Annual Meeting, "Pilgrimage to Dunhuang" National Fine Arts Exhibition, 2020 China Great Wall Forum, "Dunhuang Grotto Art Exhibition", "Mogao Spirit Exhibition" and other cultural exchange activities should be continuously introduced, and the "festival effect" should be used to comprehensively present the historical connotation and contemporary value of Dunhuang culture and Silk Road culture.

The practice and exploration of dunhuang culture dissemination to the outside world

We will continue to expand the international "circle of friends" of Dunhuang culture, expand the propaganda position and expand exchanges. Make use of the influence of brand culture such as Silk Road culture and Dunhuang culture, and actively integrate into the overall situation of cultural exchanges at home and abroad. Support the cultural and artistic universities and research institutions in the province to "meet friends with culture", establish a long-term mechanism for cultural exchanges and friendly exchanges with other countries in the world, and continuously carry out Dunhuang cultural and academic exchanges; encourage cultural institutions in the province to continue to cooperate with Many well-known enterprises such as Microsoft, Tencent, Huawei and other well-known enterprises in the field of digital technology, explore the innovative road of "Internet + Chinese civilization", accelerate the construction of the "Digital Dunhuang" project and the "Intelligent Mogao Grottoes", rely on scientific and technological means to promote and disseminate Dunhuang culture, while eliminating the impact of the epidemic. Promote Dunhuang culture to penetrate the hearts of the people. Comprehensively use the influence of brand activities such as "Happy Spring Festival", "Counterpart Cooperation between Ministries and Provinces", "Year of Chinese and Foreign Cultural Tourism", "Cloud Tour China", and International Cultural Tourism Expo, adopt a combination of online and offline methods, continue to carry out various forms of cooperation and exchanges with countries and regions along the "Belt and Road", continuously expand the international "circle of friends" of Dunhuang culture, and promote high-quality Dunhuang cultural tourism products to go overseas.

The practice and exploration of dunhuang culture dissemination to the outside world

Promote the digital sharing of Dunhuang cultural and artistic resources, so that Dunhuang culture and the development requirements of the new era resonate at the same frequency. Dunhuang studies is the trend of world scholarship, but Dunhuang literature and Dunhuang studies research results are scattered all over the world, which brings great difficulties to scholars to understand the content, value, and information of Dunhuang literature. General Secretary Xi Jinping pointed out that it is necessary to promote the digital return of cultural relics such as Dunhuang testaments scattered overseas through high-tech means such as digitization and informatization, and realize the digital sharing of Dunhuang cultural and artistic resources on a global scale. Therefore, we should speed up the digitization of the collection and photo collection of Dunhuang testaments, digitize all dunhuang documents collected by Britain, France, Japan and Russia, and provide a good academic platform for Dunhuang studies. It is necessary to start the construction of dunhuang lost overseas excavated documents database as soon as possible, making it a world-class dunhuang western region and Silk Road civilization research and information center, so as to provide scholars with the greatest possibility to approach the truth of history. It is necessary to further strengthen the study of Dunhuang literature. Dunhuang Tibetan Scripture Cave has more than 50,000 volumes of six dynasties, Sui, Tang and Song Dynasty manuscripts, covering ancient Chinese politics, economy, military, history, philosophy, religion, culture, ethnicity, language, writing, science and technology, and many ethnic minority literature, the scope of research is vast, to continuously extend new research and development space, to further explore multidisciplinary interdisciplinary research methods, through the intersection with related disciplines, so that Dunhuang studies can gain new vitality and realize the real "Dunhuang Highland". It is necessary to increase the mutual reference between Dunhuang Studies and Turpan Philology, Tibetan Studies, and Western Xia Studies, further serve the construction of the "Belt and Road", and promote people-to-people ties along the Silk Road.

The practice and exploration of dunhuang culture dissemination to the outside world

Vigorously practice the "Mogao Spirit" and actively carry forward the humanistic spirit contained in Dunhuang culture. In the past 75 years, generations of Mogao Cave people with hills and valleys and different specialties have lived in the depths of the desert with their inner love for Dunhuang culture and art, and they are as willing as food. With the "Guardian God of Dunhuang" Chang Shuhong, the "Dunhuang Art Tutor" Duan Wenjie, and the "Dunhuang Daughter" Fan Jinshi as outstanding representatives, the advanced group of the Dunhuang Research Institute "chooses one thing and lives a lifetime", creating the Mogao spirit of "adhering to the desert, being willing to dedicate, having the courage to take responsibility, and forging ahead in a pioneering spirit", so that Dunhuang culture can develop brilliantly. However, the protection, research and promotion of cultural heritage is a worldwide topic, and generation after generation of Mogao people have handed over a satisfactory answer sheet in practice for decades, and the core of this answer sheet is not "things" but "people", so to spread Dunhuang culture to the outside world, it is also necessary to tell the stories of good people and carry forward the spirit of people. We must conscientiously implement the decision of the Gansu Provincial Party Committee on deeply carrying out the activities of learning from the advanced groups of the Dunhuang Research Institute, and carry out the action of learning from Comrade Fan Jinshi, who won the national honorary title of "Outstanding Contributor to the Protection of Cultural Relics", and integrate the spirit of Mogao into the whole process of the reform practice of cultural relics protection and utilization and the integration of culture and tourism. Combined with the theme education of "not forgetting the original intention and keeping the mission in mind" and the study and education of party history, we advocate "building an iron army of culture and tourism and building a model department" in the whole system, practice the work style of "doing it when it is fixed, and doing it immediately", widely publicize the remarkable achievements in culture, tourism, and cultural relics and the advanced models of the industry, and guide the vast number of cadres in the whole system to strive to be the inheritors, innovators, and disseminators of Dunhuang culture.

Mr. Ji Xianlin once said: "Dunhuang is in China, and Dunhuang studies in the world. "I believe that under the unremitting struggle of Gansu cultural travelers, Dunhuang, Dunhuang Studies, and Dunhuang Culture will certainly be able to stride towards the world with a more lofty attitude, full of spirit, and firm steps." (Text:Ren Bo, Department of Culture and Tourism of Gansu Province)

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