In a slightly somber tone, a middle-aged man walked out of the lonely 5A office building, holding the office file storage box in both hands. That's right, he was fired. Complicated moods are mixed, and melancholy defeats Mingmei to become the main meme of this man's life. But the cold cold night always has a star shining, the daughter has become the star of the frustrated father, in the interaction with the daughter with the glory of the tablet to paint the little man, the father feels the power of love, regain the confidence of life, and face the world with a smile... ”
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The New Year video "Daddy's Secret" released by Glory Wisdom Life brushed up beichen's circle of friends, and behind the video's wild spread is the emotional resonance of ordinary people in the current predicament. 2021 is not a very easy year for any ordinary person.
And how to face such an "not easy", but it divides people into different looks. Some people may be crushed by difficulties and live in mourning; some people continue to get up and continue to move forward!
Romain-Roland said: "There is only one true heroism in this world, and that is to recognize the truth of life and still love it. ”
Obviously, glory belongs to the latter.
01
Smiling is the attitude of glory to the world
Like many ordinary people, glorious 2021 has been difficult, even more than many ordinary people.
At the end of 2020 and the beginning of 2021, for many well-known reasons, glory is independent, and the start of the new glory is not easy. At the level of market pattern, Apple and Samsung tigers are in the high-end, and Xiaomi, OPPO, and vivo are around. At the product level, the market high, medium and low market mobile phones, tablets, notebooks, large screens, Internet of Things smart devices major brands continue to make new works, glory channels, fans, supply chains face the risk of loss.
At the beginning of 2021, glory can only be described by a big "difficult" word.
As the CEO of Glory, Zhao Ming (affectionately called Mingge by fans) did not panic, but unified glory's internal combat policy, that is, "smiling is glory's attitude to the world."
At the same time, lock in goals and values. That is, Glory will always adhere to the core values of "consumer-centric, strivers-oriented", provide consumers with excellent use experience with temperature technology products, make a model of "technology has temperature" in the industry with practical actions, and build a smart new world that belongs to everyone with the "1+8+N" all-scenario strategy.
Life is often like this, it is like a mirror.
You smile in return, and it returns with a jelly.
02
Glory's V-shaped growth curve
So, the story behind it is known to everyone.
Glory's growth curve in 2021 has written a big V.
In the past year, the glory of experiencing ups and downs has restarted and become the "biggest startup". Glory, which has just become independent, faces multiple dilemmas: chip production capacity has long been divided by friends, "almost a chip is being fought for"; the channels that have been painstakingly operated for many years are also drying up. The overall domestic mobile phone shipments fell sharply, chip supply shortage, etc., resulting in glory's market share all the way down, Reaching the lowest point in March and April, when manufacturers have made efforts to seize the market, Glory can only be helplessly absent.
But Honor didn't make consumers wait too long. After the rapid integration of supply chain and channels, Honor has continuously launched innovative products with strong R&D capabilities, and quickly won back the recognition of consumers and the market. After 66 days of independence, the cooperation with major partners in the global supply chain was resumed; 134 days, the integration was fully completed, opening a comprehensive sprint of the new strategy; 185 days, the world's first Qualcomm Snapdragon 778G chip was jointly announced with Qualcomm; and 211 days, the Honor 50 series was released.
Honor's first folding screen flagship phone, Honor Magic V, has become the most complete and best folding screen phone seen on the market. The Honor Tablet V7 series won the double championship of JD.com's all-day Android tablet category sales & sales on November 1, and won the double champion of Tmall open all-day Android tablet category sales & sales; honor tablet 7 won the Tmall open all-day Android tablet single product sales & sales double champion. Honor also launched the industry's first Honor MagicBook V 14 laptop equipped with 5 million ultra-high-definition wide-angle dual cameras, honor watch GS 3 equipped with an 8-channel heart rate AI engine...
In just over four months, Glory fought back from a jedi with a minimum market share of 3%, and in August the domestic market share reached 16.2%, returning to the top three in China, and Glory called the change in its market share as the "smile curve".
This "smile curve" has also been recognized by authoritative media.
Just past December 22, 2021, China News Weekly's 2021 "Influential Person of the Year" list was officially announced. Zhao Ming, CEO of Honor Terminal Co., Ltd., listed "2021 CEO" without suspense. The award speech reads: "Zhao Ming's insistence on extreme productism, as well as a calm and firm attitude in the face of the darkest moment, in 2021, in the face of the jungle era of domestic mobile phones, he led China's largest startup to break through the darkest moment, insisting on creating a new technological experience for users with extreme productism, and walking out of a returning smile curve with a calm and firm attitude." ”
03
Ecological synergy is an important competitiveness of Glory to the future
In "Daddy's Secret", the "secret" of the daughter and her father drawing together across devices through the glory tablet and the glory notebook is the "key" of glory facing the era of intelligent connection of all things. It is worth mentioning that the multi-screen collaboration function of the Honor Tablet V7 Pro shows the effect of 1+1>2 for multi-device interconnection. This function can directly use the screen of the Honor Tablet V7 Pro as the second screen of the Honor notebook, and can also realize the interconnection of the Honor Tablet with the Honor Laptop, honor smart screen and other devices.
In the future, the competition of the intelligent digital industry is not only a competition between product forces, but also a competition for the ecological synergy of the Internet of Things.
Ecological synergy capabilities will surely become the focus of competition, the glory of taking the technology path through the combination of underlying innovation and software and hardware, integration of suppliers and partners, and finally bring consumers cross-device, cross-system, cross-application full-scenario experience, technology to help the Internet of Everything, and finally continue to deepen the 1+8+N all-scenario smart life strategy, to provide users with a new experience and lifestyle change demonstration for the era of intelligent connection of all things.
In Beichen's view, "Daddy's Secret" is not so much a warm work shot by Glory for ordinary people at the moment, but rather a glorious self-portrait.
Like a snowy cold night, brewing a pot of hot tea, everyone gathered around the fireplace, glory with personal experience, telling a story of facing the world with a smile...
As the ending credits of "Daddy's Secret" write:
We raise the corners of our mouths upwards
Refresh every day of the new year with a smile"