Phalaenopsis orchids, which say "happiness is flying to you", are one of the most popular flowers in the New Year flower.
This is the first Spring Festival after the more robust northern desert phalaenopsis orchid entered Shanghai, and the citizens do not have to go to the flower and bird market to carry themselves, just sit at home and dotted mobile phones, and potted phalaenopsis orchids can also be delivered to the door. Under the same quality, the price of direct procurement into Shanghai is 30-50% cheaper than that of traditional channels.
Interestingly, in the era of big data, "what kind of flowers do citizens prefer" can finally be smoothly fed back upstream, and the growers are surprised to find that the white and orange-yellow phalaenopsis orchids in the Shanghai market sell particularly well, breaking the impression that the phalaenopsis orchid is purple red.
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The more robust northern desert phalaenopsis orchid is coming
During the New Year's Festival, citizens love to buy some flowers at the flower and bird market. With the closure of some well-known flower and bird markets, Xiao Cheng found it more difficult to buy a pot of Phalaenopsis orchids. This year, he unexpectedly found that most of the fresh platforms that sold cut flowers in his impression actually had a variety of phalaenopsis orchid potted flowers, and he no longer had to go to the flower and bird market to carry them personally.
In a flower-inducing base on the Jiading Frost Bamboo Highway, more than 40 species of phalaenopsis orchids from the Ordos Desert are ready to go: big pepper, Anna, tricolor bird, amethyst... The flowers that have been released are still waiting for packaging in the base, and will be delivered to the homes of Shanghai citizens within 1-2 days.
This is the first time that the northern desert phalaenopsis orchid has served as the annual flower of Shencheng.
At the end of last year, Hema Garden and Inner Mongolia Yitai Impression Flowers joined hands to introduce the northern phalaenopsis orchid to Shanghai. In Ordos, there is a 40,000 square meter individual phalaenopsis greenhouse, the local disparity between day and night temperature differences and natural conditions, so that the Phalaenopsis orchids cultivated in it as a whole are stronger, compared to the southern flowers, they have thicker peduncles, thicker leaves, and the ability to resist pests and diseases.
Compared with the cut flowers that will gradually wither within a few days, such a pot of desert phalaenopsis orchids has a flowering period of about 3 months since it is bought. "Just in full bloom it can reach the hands of consumers immediately." We adjust the production time according to the order, for example, this month arranges the sale of 10,000 or 20,000 plants, we only start to urge the release, to ensure that the flowers obtained by consumers are fresher and the maintenance time is longer. Sun Hongyang, head of Yitai Impression Flowers, said.
30-50% discount over flowers of the same quality
Approaching the Spring Festival, the demand for the purchase of New Year's Eve flowers is strong, and Phalaenopsis orchids are among the leaders.
On the Hema APP green plant hot list, Phalaenopsis orchids occupy six of the TOP10, ranking first in the 49.9 yuan / pot of Phalaenopsis orchid pot random color, but the size of a single plant can bloom two flowers. The remaining five hot-selling Phalaenopsis orchids are six gift boxes of various colors, 399 yuan / pot.
Compared with a flower shop in Wujiaochang, the same six butterfly flowers are priced at 498 yuan and 558 yuan.
"This pure white phalaenopsis orchid is currently an Internet celebrity hit on the Little Red Book, and it is a niche flower in itself." Sun Hongyang pointed to a huge pot of "V3" phalaenopsis orchids, "In previous years, the price of flowers rose during the Spring Festival, so that a pot of 8 phalaenopsis orchids could easily be sold for thousands of yuan, but now the price of direct harvesting to Shanghai is more than 500 yuan." ”
According to reports, the desert phalaenopsis orchid will have a 30-50% discount compared to the price of flowers of the same quality on the market because of the direct harvest at the source.
In the past, due to the long growth cycle of Phalaenopsis orchids, it took about 18 months, and the seedlings were cultivated to 6-8 months when they were sold everywhere, and then another round of flowering was carried out in the sales area, and finally entered various channels for sales, with more intermediate links and easy to increase prices layer by layer. In the peak season of the Spring Festival, when it is sold as a new year's eve flower, the value of the body continues to rise.
After the source of direct harvesting, the fresh platform and the planting enterprises to do order-based production, not only no middleman mark-up, but also to ensure a stable market price throughout the year, so that the New Year flowers are not expensive.
In addition to being more affordable in price, it is more convenient for citizens to buy flowers. According to previous statistics, 70% of Phalaenopsis orchids are sold in the flower and bird market, and with the closure of some flower and bird markets, the threshold for buying Phalaenopsis orchids is increasing. Today, the desert phalaenopsis orchid is available in Hema stores, which is equivalent to more than 50 points in Shanghai.
According to the needs of the public to develop new varieties at the source
Speaking of Phalaenopsis orchids, the first impression in many people's minds is purple-red. But in fact, white and orange-yellow phalaenopsis orchids sell a lot in Shanghai. Shanghai's young people prefer phalaenopsis orchids in anti-traditional colors.
"Not only the problem of phalaenopsis orchids, the entire flower market has long had such problems, the upstream planting end does not know what the user wants, and the downstream user end can only passively choose the existing varieties on the market." In today's era of big data, a platform that understands the needs of users is directly connected with the grower, and it can feedback the needs of customers upstream. The head of procurement of Hema Garden said.
At the beginning of the cooperation, all phalaenopsis colors are matched, and then tested by the market to analyze the preferences of customers.
The speech revealed: "At the beginning, we thought that the red system might be a little more, and it was estimated that the ratio of red and other colors could be 7:3, but in the end, it was sold, and it was usually possible that the red system accounted for only 40%, and other colors may add up to 60%, which is a big change." ”
In Ordos, purple phalaenopsis orchids are the best sold, but the strains preferred by each city are different. Shanghai's white and orange-yellow colors sold particularly well, breaking the grower's established concept of the downstream market.
The next step is to reverse customization according to the needs of the city, and select the varieties on the shelves according to customer needs.
"In addition to the 40,000 square meters of Phalaenopsis orchid base, the grower also has a 4,000 square meter laboratory. There are no more than three Phalaenopsis laboratories with independent research and development capabilities in China. "With independent research and development capabilities, it means that in the future, we can jointly cultivate new varieties that meet the needs of customers.
Source: Thoughtful Shanghai