【Zhizhou Douyin small shop settled】The epidemic is capricious, and for physical small shops, they never know which of tomorrow and accidents will come first.
With the further development of the cat litter market, in recent years, tofu cat litter has gradually been accepted by pet owners, and on the e-commerce platform, tofu cat litter has also won a number of sales first results. Traffic, conversion and precipitation are the basic three elements of e-commerce operation.
Take the topic on Douyin, the topic #Cute Pet # currently has 209.9 billion plays, the topic #Cat # has 113.6 billion plays, and the topic #Cute Pet Debut Plan has 146.8 billion plays. In addition to these, there are dozens of related topics that have been played hundreds of millions of times, not to mention millions of them.
Cute pet, new traffic password?
Compared with the account of the real person on camera, the account of the pet is more ornamental and watchable, easy to quickly absorb powder, the pet population belongs to a specific group of people, willing to pay for the pet; the consumption range of pets is very wide, pet food, pet toys, pet cleaning supplies, pet daily necessities... And every product has the need to repurchase, and the business of pet people is a long-term business. The monetization method is nothing more than IP authorization, advertising, knowledge payment, e-commerce live broadcasting, etc.
Shake in the pet plan, cat staple food or will get explosive growth
There are four types of content with a high proportion of popular models in the field of cute pets, namely: hot deduction, plot reversal, selling cute moments and teaching science. The higher proportion of pet product sales in the Douyin pet sector is pet food, of which cat staple food has the highest growth rate, and it is expected that next year will show explosive growth together with the pet smart products track. In the future, the growth rate of pet supplies on Douyin may be close to or even exceed that of pet food.
Pet/Pet food and supplies are included in TikTok conditions?
(1) To operate domestic feed and additives, it is necessary to provide the manufacturer's "Feed Production License" and "Feed Additive Production License" respectively.
(2) To operate domestic additive premixed feed and feed additives, it is necessary to provide the manufacturer's "product approval number", and imported feed and imported feed additives need to provide import registration certificates.
(3) Entrusted processing agreement: If there is a commissioned production relationship in the product label, the entrusted processing agreement of the brand owner and the manufacturer shall be provided, and the product list shall be attached.
(4) Quality inspection report: provide a quality inspection report containing CMA or CNAS certification issued by a third-party authoritative quality inspection agency within the past year.
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