Gaohe auto logo
Text: Understand the original CheDi Cai Limei
[Understand the car emperor original industry] "Renault and Gaohe Automobile trademark use dispute? On the morning of January 20, the official public account of Gaohe Automobile issued a "Statement on Trademark Protection".
Officials pointed out that the Renault icon is similar to the HiPhi icon (especially in the scene of rotating parts and different angles of observation), which brings certain uncertainties to the brand development of Gaohe Automobile and the ongoing Business Expansion Plan in Europe. It is reported that the two parties are currently in the process of regular court hearings, trademark oppositions and cancellation procedures.
Image source: Gaohe Automobile official
In response to this matter, Guo Tiefu, senior director of marketing and public relations communication of Gaohe Automobile, said when forwarding this statement, "Gaohe Automobile we safeguard our own rights and interests, and the action is decisive! The attitude is resolute! ”
It is reported that Renault S.A.S. applied for two "Renault icons" in the European Union and China, britain, Switzerland, Norway, Brazil, Russia and other countries since January 2021, and applied for a vehicle appearance patent containing The Renault icon in China in June 2021, and has used the Renault icon on its official website, auto show and other occasions.
Renault's new trademark coincides with the timeline of the registration of Gaohe Automobile
The parent company of Gaohe Automobile, Huaren Express Holdings (Shanghai) Co., Ltd. (hereinafter referred to as "Huaren Express"), has already registered the "HiPhi Icon" in major global markets (including the European Union) since August 2018, incorporating the HiPhi icon into the design of many automotive products and applying for global patent layout protection; Gaohe Automobile has obtained authorization from Huaren Express to use these trademarks.
It can be seen that the registration time of Renault's new trademark (2021) is 3 years later than that of Gaohe Automobile (2018).
On July 31, 2019, the Logo of Gaohe Automobile officially appeared at the conference of the mass-produced stereotyped car of Gaohe HiPhi 1
Gaohe Automobile believes that the Similarity between the Renault icon and the HiPhi icon (especially in the case of rotating parts and different angles of observation) has brought certain uncertainties to the brand development of Gaohe Automobile and the ongoing Business Expansion Plan in Europe.
Comparison of Renault's new icon and Gaohe HiPhi icon on the wheel hub
Comparison of Renault's new icon and the Gaohe HiPhi icon on the steering wheel
According to the authorities, in October 2021, after sending a lawyer's letter to notify the failure, Huaren Express obtained a provisional injunction from the German court on an application; Renault Deutschland AG was asked to suspend the use of the Renault icon in Germany. The parties are currently in the midst of routine court hearings, trademark oppositions and cancellation proceedings. When the conditions are ripe, Huaren Express and Gaohe Automobile will disclose the results of relevant legal procedures to Volkswagen.
Renault current icon
The following is the original text of Gaohe Automobile's "Declaration on Trademark Protection"
Recently, Gaohe Automobile Sales service Co., Ltd. (hereinafter referred to as "Gaohe Automobile") received inquiries from users and the media about Renault Automobile's use of the new trademark, and hereby issued this statement.
In August 2018, Gaohe Automobile's parent company, Huaren Express Holdings (Shanghai) Co., Ltd. (hereinafter referred to as "Huaren Express"), registered and protected graphic trademarks (hereinafter referred to as "HiPhi icons") in major global markets (including the European Union), incorporated HiPhi icons into the designs of many automotive products and applied for global patent layout protection; Gaohe Automobile has obtained authorization from Huaren Express to use these trademarks.
Renault S.A.S. applied for two graphic trademarks (hereinafter referred to as "Renault Icon") in the European Union and China, the United Kingdom, Switzerland, Norway, Brazil, Russia and other countries since January 2021, and applied for a patent for the appearance of the whole vehicle containing the Renault icon in China in June 2021, and has used the Renault icon on its official website, auto show and other occasions.
In October 2021, after sending a lawyer's letter to the author of a no-show, Huaren Express obtained a provisional injunction from a German court upon application; Renault Deutschland AG was asked to suspend the use of the Renault icon in Germany. The parties are currently in the midst of routine court hearings, trademark oppositions and cancellation proceedings. When the conditions are ripe, Huaren Express and Gaohe Automobile will disclose the results of relevant legal procedures to Volkswagen.
This statement aims to state the facts related to the use of the trademark between the two parties, avoid confusion among Gaohe Automobile users and investors about the similarity of the brand, and does not make any judgment or implication on whether there is infringement; Huaren Express and Gaohe Automobile will protect their rights and interests through all appropriate legal remedies, and will follow and respect the relevant effective rulings.