Night reading | generation has a generation of youth hormones

Lv Jingwat

Time turned back to the early morning of November 7, 2021, when a "EDG Cow X" suddenly resounded through the silent night, and then spread and boiled in the male dormitories of various colleges and universities. The next day, some extremely high hormone videos swept across social media, and the boys on the college campus ran naked, washed their hair upside downs, and hung EDG battle flags outside the dormitory building...

Some people say that these acts are too crazy, even nonsense; others say that this is blood, it is the way youth should be. On the basis of not crossing the boundaries of morality and law, what we see in those young faces is that each generation has a generation of youth, and each generation has its collective memory, collective emotion, and collective reason for cheering.

As the popular saying on the Internet at that time, "When you feel that you can't understand young people, you may wish to think about yourself when the national football team broke into the World Cup nearly 20 years ago." "Today's cheers about e-sports are the "culture" created by Internet technology in the Z era, and the result of e-sports as an emerging industry that has exceeded trillions.

E-sports is often seen as synonymous with youth, which not only has potential and vitality, but also has confusion and will go the wrong way. When the youth e-sports attract more and more fans and attention, the youth of us chasing e-sports at the same time, is not also witnessed, or unconsciously involved in some fans tearing each other, pulling cp and other rice circle chaos?

As a game blogger said, "Now for some popular players, if they bring a big name when discussing on Weibo, they are likely to be caught by the fans of the 'patrol', and the attitude is better "persuaded to delete", and if the attitude is not good, they will directly scold." In order to let their favorite players participate in the All-Star Game, many fans also have to "climb the wall" to vote in American clothes, European clothes and even Brazilian clothes.

Whether it is tearing each other up, accusing and criticizing, brainless maintenance, or voting, hitting the list, in the past few years, these words have long been unfamiliar to us, and even "deeply affected". Nowadays, the appearance of e-sports circles is also "new bottles of old wine", the reason for which is rooted in the "rice circle" tradition and "opinion polarization" genes rooted in the Internet, such as after the Olympic Games, Su Bingtian, Wang Shun, etc., have become the object of the "rice circle" claw; at the same time, it is also inseparable from the development status and operation mode of the e-sports industry.

According to reports, for the entire e-sports industry, the spending power of game enthusiasts alone is far from being able to support this market, and many clubs are difficult to maintain break even. The contradiction between the industry's popularity and the club's survival dilemma makes it necessary for "e-sports stars" to obtain advertising revenue.

Under the operation of the e-sports rice circle, good-looking Weibo data, peripheral products sold out in seconds, and all kinds of assistance during offline competitions... Both have allowed esports manufacturers and clubs to reap real dividends, but side effects have also come. For example, many fans pay attention to the players not their technology and operation, but their appearance, CP, etc.; some black powder will also become a tool for commercial competition of e-sports clubs, see stitches and needles, wait for opportunities, carry out various personal attacks, malicious smears and so on. The players are overwhelmed, and some real esports fans are left with only heartache and helplessness.

I have to admit that all this does help the survival and development of the e-sports industry at the same time, but also let e-sports deviate from the track of healthy development, to the large extent, but also exacerbate the shallowness of the Internet, affecting the values of teenagers, which is where traffic makes people love and hate.

In 2022, e-sports projects will enter the arena of the Hangzhou Asian Games. Over the years, we have witnessed e-sports slowly come out of prejudice, watching China's e-sports teams in the world competition for the real light of the country, watching e-sports teenagers train desperately for their dreams... We believe that any competitive sport from niche to mainstream, and then to the continuous development and maturity, the power of "idols" can not be ignored, today's basketball-loving teenagers, perhaps initially influenced by Jordan, Kobe, James. They define the youth of a generation, and in the memory of this youth, they are not afraid of suffering and tiredness, they are amazing technology, and they are the inspiration of life that is not only sports, this is the power of competitive sports, and it is what idols should look like.

Idols are not equal to the rice circle, and any true e-sports fan will not hope that the "heroes" who have shouted for them and the projects they love will deviate from the original essence under the commercial operation.

Paying homage to idols, bloody, uplifting, and childish, isn't that exactly what you and I look like in our youth?

Poster design Zhao Guanqun

Editor-in-Charge: Shen Bin Photo Editor: Li Jingyun