"Fast book" stopped broadcasting Mango Super Media's net profit growth rate declined in the fourth quarter of last year

Beijing News Shell Financial News (reporter Zhao Fangyuan) Under the suspension of "fast book", the stock price of Mango Super Media declined, and the net profit growth in the fourth quarter of last year was almost stagnant.

On the evening of January 20, Mango Super Media released a performance forecast, and the net profit attributable to shareholders of listed companies in 2021 was 2.04 billion yuan to 2.14 billion yuan, an increase of 2.92% to 7.96% over the same period last year. The Beijing News Shell financial reporter noted that the revenue of Mango Super Media in the first three quarters was 11.631 billion yuan, and the net profit attributable to the mother was 1.980 billion yuan, which calculated its net profit in the fourth quarter of 0.6 billion to 160 million, far lower than the growth rate of the first three quarters.

The announcement shows that popular variety shows such as "Sister Riding the Wind and Waves", "Brother Who Cut Through Thorns", "Goodbye Lover" and word-of-mouth dramas such as "I'm Good in Other Places", "Wolf Hunter", "Twelfth Second" and other word-of-mouth dramas have effectively driven the company's advertising and operator revenue growth rate of more than 30%, and the number of effective members of Mango TV at the end of the year reached 50.4 million, an increase of 40% year-on-year. The structural adjustment of the three subsidiaries of Mango Film and Television, Mango Entertainment and Shanghai Mango Interactive Entertainment is currently in a period of business integration and transformation, and the main operating indicators have declined year-on-year.

Mango Super Media once disclosed in the semi-annual report that the company's head IP continues to refresh the investment record, such as "Sister Riding the Wind and Waves (Second Quarter)", which is the highest amount of investment in a single project in the first half of the year.

At the same time, in January this year, "Happy Base Camp" ended its 24-year broadcast history and was redesigned into "Hello Saturday".

The staff of the Board Secretary Office of Mango Super Media previously told Shell Financial Reporter that the revenue of "Happy Base Camp" is very limited to the overall revenue of the company, and the company mainly focuses on Mango TV's self-made content.

In December 2020, Mango Super Media announced that Happy Sunshine (the main body of Mango TV Company) intends to renew the "Purchase Agreement on the Right to Disseminate The Television Program Information Network" with Hunan Radio, Film and Television Group, and the price of the renewal for five years is consistent with 2020 in principle, that is, 545.71 million yuan / year, and the price increased by 10% when there is a phenomenon-level explosion.

Despite this, the reporter noted that the stock price of Mango Super Media has been declining with the suspension of "Happy Base Camp", and from January 4 to January 20, mango Super Media stock price fell from 59.8 yuan / share to 43.01 yuan / share, a decline of nearly 30%.

It is worth mentioning that since January 2 this year, Mango TV has adjusted the price of film and television members, of which the price of continuous monthly subscription has been raised by 1 yuan, the continuous package season has been raised by 5 yuan, the continuous package annual increase has been increased by 10 yuan, the annual card has been raised by 20 yuan, and the price of monthly and seasonal cards has remained unchanged.

Proofread by Yang Xuli