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2022 CCTV Spring Festival Gala Mask Behind the "Hometown of Chinese Eisai"

author:Titanium Media APP
2022 CCTV Spring Festival Gala Mask Behind the "Hometown of Chinese Eisai"

Image source @ Visual China

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On January 17, a message about the designated provider of masks for the 2022 CCTV Spring Festival Gala sent Henan Camel Group to a hot search.

Unlike the Wuling masks that brushed the screen at last year's Spring Festival Gala, this Camel Group from Changyuan, Henan Province, is an enterprise that produces medical protective products in Zheng'er Bajing.

Behind the Henan Camel people there is a story of a disabled person who has worked hard to start a business. In Changyuan City, where the Camel People of Henan are located, there is also a group of peasant entrepreneurs. Together, they held up the laurel of Changyuan's "hometown of Chinese Eisai Materials".

Chinese eisai looks at Henan, and Henan Eisai looks at Changyuan.

As the first of China's three david base, Changyuan has more than 70 various types of sanitary material enterprises and more than 2,000 operating enterprises. The industry often quipped: "Changyuan sneezes, and the national medical device market has a cold." ”

01

The mask provided for the 2022 CCTV Spring Festival Gala is a quaternary ammonium salt inactivated mask independently developed by Camel Group. Don't look at the appearance of the mask is fancy, but the performance is really strong - the anti-new crown virus activity rate is as high as 99.73%.

According to the official website of Camel Group, quaternary ammonium salt can destroy the bacterial/viral structure, which is much higher than the bacterial filtration efficiency and particle filtration efficiency of ordinary medical surgical masks.

Camel initially did not develop masks, mainly producing disposable medical devices such as anesthesia, pain, nursing, and minimally invasive intervention. With the advent of the new crown epidemic, Camel talents began to expand the production line of medical protective equipment such as masks.

Recalling the Chinese New Year's Eve night of 2020, many camel employees still remember it vividly.

That night, they were recalled to the production line by the boss Wang Guosheng, working overtime to produce protective masks, plasma sterilization equipment, inactivated masks and other medical supplies, and provided targeted support to 22 hospitals in cities and prefectures in Hubei Province.

On January 26, 2020, the second day of the Lunar New Year, the first wave of supplies sent from the Camel Group arrived in Wuhan. Since then, January 31, February 5, February 24... Every few days, a wave of new supplies was sent from the Camel Group to Wuhan.

In total, how much money worth of materials was donated, wang guosheng did not publicize.

It was not until September 2020, when the National Commendation Conference for Fighting COVID-19 was held at the Great Hall of the People in Beijing, that the man with a congenital disability who was only 1.55 meters tall and his camel man began to receive attention from the outside world.

2022 CCTV Spring Festival Gala Mask Behind the "Hometown of Chinese Eisai"

Camel Man Chairman Wang Guosheng (first from the right) Image source: official website

Wang Guosheng is a native of Weiyuan Village, Changyuan City, and his family conditions were not good when he was young. In 1982, 17-year-old Wang Guosheng wanted to change his fate through the college entrance examination, but his dream was shattered due to his disability.

Wang Guosheng was not discouraged. In order to reduce the burden on the family, he ran a veterinary clinic, raised pigs, sold brooms and mops, but none of them were climatic. Until the early 1990s, Wang Guosheng went south to work and saw a promising market for eisai.

At that time, Wang Guosheng went to Foshan, Guangdong Province, to sell medical devices. He found that the added value of tracheal catheter products is high and belongs to the tight commodity. Therefore, he returned to his hometown in 1993 and raised 20,000 yuan from the villagers to establish the "Changyuan County Huaxin Medical Equipment Factory".

After more than 700 failures, Wang Guosheng's tracheal catheter products were finally successfully developed in 1995. Due to filling the gap in the production of tracheal catheters in China, Wang Guosheng also won the Henan Provincial Technical Achievement Award.

The following year, Huaxin Medical was changed to "Xinxiang Camel Medical Device Co., Ltd.", and Wang Guosheng registered the trademark "Camel". He said: "In our society, the disabled can still do a career, and the camel people can stand up to the sky." ”

In order to help the disabled in their hometown find employment, Wang Guosheng moved the company from the county seat back to Weiyuan Village, and accepted nearly 400 disabled people in the local and surrounding areas for employment.

02

At the turn of the century, the per capita monthly income of Weiyuan Village has exceeded 800 yuan.

Starting from the tracheal catheter, today's Camel man has developed into a medical device group integrating anesthesia, nursing, testing, blood purification, medical protection, etc., with analgesic pumps in china with a market share of more than one-fifth, and the market share of anesthesia packages is as high as 48%.

In 2019, Tuoren Group achieved sales revenue of 4.86 billion yuan and has become a large taxpayer in Changyuan.

In Changyuan, a small county-level city, there are not many peasant entrepreneurs like Wang Guosheng.

It is these peasant entrepreneurs who have supported the laurel of Changyuan's "hometown of Chinese eisai materials". The changyuan municipal government work report shows that during the anti-epidemic period in early 2020, 1/5 of The masks and 1/7 of the protective clothing in Wuhan came from Changyuan.

In 2021, Changyuan Xiti was "one of the top 100 counties in the national business environment"; in 2020, Changyuan's GDP reached 49.017 billion yuan, ranking first in Xinxiang City. Take the recent hot "specialization and special new" for example, whether it is a provincial-level "specialized special new" enterprise or a national-level specialized special new "little giant" enterprise, Changyuan ranks first in the provincial management county.

Henan Camel Best Medical Device Co., Ltd., a subsidiary of Camel Group, belongs to the national specialized new "Little Giant" enterprise.

However, it is such a "top county" with outstanding ability, which was once a famous "poor student" in Henan, and its GDP ranked at the bottom all year round.

In Nagagaki, there is a folk song that goes like this: "You can't drink mud (noodle soup) in the spring, and you can't wear cotton pants in the winter." Ten miles and eight townships can not see the tile house, the young man can not marry a daughter-in-law. Changyuan is not only "no mine at home", but also next to the Yellow River "tofu waist", ten years and nine floods.

At the end of the Tang Dynasty peasant revolt, Huang Chao pulled Wang Xianzhi to unveil the pole, and the place where it rose was in Changyuan.

Reform and opening up has made a number of entrepreneurs, and many Changyuan people have also seen opportunities. Like Wang Guosheng, Cui Qinfeng, Wang Jiyong and other compatriots also went out early to work hard, earning the first bucket of gold through the "labor economy".

Cui Qinfeng has made an oil absorber, opened a wire blanket factory, sold wires... When he ran the market, he found that the doctor had to wipe the wound with an alcohol cotton ball before and after injecting the patient, so he had the idea of producing medical cotton swabs.

Cotton swabs have low investment costs and simple production, and Cui Qinfeng's Changyuan County Dingluan Town has planted a large amount of cotton.

At that time, many Changyuan people who went out to work chose to return to their hometowns to start a business, using cotton from the cotton in front of their homes to make cotton swabs and sell them to nearby health centers and school hospitals. Wang Guosheng's Camel Man, Cui Qinfeng's Huaxi Weicai, Wang Jiyong's Piao'an, and Han Litao's Yadu were all founded during this period.

A cotton swab twists out a sanitizer industry. If the "return to the economy" has laid the industrial foundation for Changyuan, the "characteristic economy" has promoted the development and growth of the Changyuan industry.

03

Entering the 21st century, Changyuan's eisai industry has ushered in explosive growth.

Especially during the SARS epidemic in 2003, Changyuan became an important supplier of epidemic prevention materials in the mainland. That year, Changyuan's eisai enterprises mushroomed. According to media reports, the newly established enterprises in that year accounted for more than 50% of the total number of Changyuan Eisai enterprises.

Sanitary materials belong to the category of medical devices, generally including masks, disposable sanitary gowns, medical degreasing gauze pads, etc. As more and more people join the industry, many sanitary material companies in Changyuan have begun to broaden their moats and extend to other industrial chains such as medical consumables.

By 2011, there are more than 100 enterprises related to Changyuan sanitary materials and medical device industry, with a product coverage rate of 70%. It was also this year that Changyuan was listed as "China's sanitary materials production base" and became the famous "hometown of Chinese sanitary materials".

In 2018, the Changyuan medical device industry exceeded 10 billion yuan for the first time, forming a real 10 billion-level industrial cluster.

Since then, Changyuan has pressed Jiangxi Jinxian and Zhejiang Tonglu to win the title of "China's Medical Consumables Capital" from the China Medical Equipment Association. According to the official website of the Changyuan Municipal Government, as of now, there are more than 2,300 medical device-related enterprises in Changyuan, and medical consumables, anesthesia packages and other products account for 60% of the national market share.

Changyuan County also became a county-level Changyuan City and began to frequently appear on the "demonstration" list of Henan cities.

In recent days, the epidemic in Omicron has spread, and the mask concept stocks that have been silent for a while have begun to riot again.

The new crown epidemic has caused many companies to soar in revenue, and it has also made many bosses worth hundreds of millions and billions of dollars grow wildly. However, with the control of the epidemic, the performance of enterprises related to masks and other epidemic prevention materials has taken a roller coaster.

Although there is no mask concept stock in Changyuan, many health material companies have also experienced ups and downs before and after the epidemic, showing the advantages of the industrial chain supply chain and exposing some shortcomings. Even the epidemic has accelerated the reshuffle of the industry.

In fact, after the end of SARS in 2003, Changyuan's eisai enterprises experienced a round of reshuffle. Small workshops that do not meet quality requirements have been investigated and punished, and large companies have increased investment in research and development to help upgrade products.

The same is true of changyuan today.

After the new crown epidemic fades, Changyuan's sanitary material industry is bound to undergo a new round of reshuffle. In order to survive, some people upgrade products, some people integrate the industrial chain, and some people work hard in branding, sales and other links.

In June 2021, the Changyuan Municipal Government issued a notice on strengthening the coordinated development of the industrial chain and cultivating the "hidden champions" of the industry.

In the future, there will be more and more specialized new "small giant" enterprises in the industrial chain, and more and more manufacturing single champions and hidden champions. Only in this way can Changyuan's "hometown of eisai materials" be more long-term.

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