When it comes to workplace elites, whether it is in film and television dramas or reality, the image is always very clear. With a MacBook, he looked flappy and hurried.
You should still have a cup of coffee in your hand.
Many people can't get into work without a cup of coffee. Starbucks, which is spread throughout the business district, is the Jerusalem of the working people.
Working hard in the workplace every day, the access is the CBD of various cities, and these people know best what quality service should look like. And the one who knows this group of people best is Volvo. As a luxury brand, Volvo not only reflects quality in products, but also strives for excellence in quality service.
If the six service policies proposed by Volvo before, such as door-to-door pick-up and delivery of cars, parts lifetime insurance, exclusive scooters, etc., have raised the basic line of luxury brand after-sales service, how many years of calm luxury brands have said "help me up" and followEd Volvo.
Now Volvo's operation has once again raised the threshold for consumers' experience of luxury brand services.
In 2021, Starbucks will be stationed in 21 Volvo dealers in 18 cities, that is to say, customers who enter 4S stores, Volvo can let you drink Star Daddy's coffee.
Volvo hopes that users can experience better service in the process of car selection, car purchase, car use, car maintenance, and waiting for several hours in the 4S store.
Service can reach this detail, Volvo took care of.
Compared with other luxury brands, is there more "love"? Services with temperature will better maintain users and create "new value" for users.
But when you really need to repair and maintain the vehicle, you can sit in Volvo's bright and warm waiting room and drink a cup of mellow Starbucks, which is the sense of luxury that luxury brands can provide users with.
Volvo users who come to the store to enjoy the service can drink coffee, so if Volvo users don't have time, can Volvo dealers pack Starbucks?
Volvo said: "Our coffee can't be delivered, but we can provide a "takeaway service" for your car!
Volvo's more than 280 dealers across the country provide door-to-door pick-up and delivery service, one-way 20 kilometers round trip 40 kilometers free pick-up service standard, and unlimited number of uses.
Some customers use this service even ten times a year because it does save them time costs. For the big cities of Shanghai, Beijing, Chengdu and Shenzhen, Volvo has also launched an enhanced gift package: there will be a special resident driver on standby in the store to ensure that customers can enjoy the door-to-door pick-up service within half an hour.
There is a line in Shaolin Soccer that says time is money.
If you save time for customers by improving the service itself, isn't it also to reduce the invisible cost of customers?
Products and services are supposed to be put together and kneaded together. The experience of using such a luxury brand is full.
In other words, the user's car can enjoy high-quality maintenance at the Volvo dealership, which is at the product level; at the same time, the user can enjoy high-quality service at the Volvo dealership and feel a more pleasant car experience.
The high-quality service is naturally widely recognized by users, which also lays the groundwork for Volvo's high sales.
According to the data, Volvo's total sales volume for the whole year of 2021 was 171,393 units, an increase of 3.1% year-on-year. Among them, its sales volume of volvo XC60 reached 65,036 units in the whole year, an increase of 6% year-on-year; sales of luxury flagship SUV XC90 increased by 16% year-on-year, and luxury sedan S60 sold a total of 27,993 units, an increase of 29% year-on-year. The REST model also contributed a lot of strength, with a year-on-year increase of 63.9% globally, accounting for 27% of global sales in the whole year, a record high.
By building new experiences for its customers and creating a competitive market for Nordic luxury brands, I suspect this is giving BBA a blow.
If you don't get the rest of the luxury brands to follow too quickly, it's like a tornado, and consumers benefit anyway.
One last mention: Volvo's Star Dad is really delicious.