Although it was very lively, the result was ultimately a downward trend;
Originally thought to be a strong brand that played invincible hands all over the world, but it could only fall third...
After reading the 2021 annual summary data of the China Automobile Circulation Association and the Passenger Car Market Information Association (hereinafter referred to as the Passenger Car Association), the small editor of the automobile Liu was deeply surprised, and after this "accident" was dissected, it will be found that its core is actually the tenacious fighting spirit of the Chinese brand "not believing in evil".
The Association pointed out that in 2021, the cumulative retail sales of China's automobile market reached 20.146 million units, an increase of 4.4% year-on-year.
Although the "plot" of 2021 is also very rich, with the interference of various factors such as chip shortages, epidemic fluctuations, and raw material price increases, the overall market still ended the previous three consecutive years of decline, stopped falling and rebounded - in fact, Xiaobian feels that if it is not because of chip shortages, perhaps the increase will be more obvious, because from the reflection of the fan group, "just need" seems to have erupted again.
Of course, this point lacks data support, but in the summary data, there is the first "accident": the market is growing, last year's market is optimistic, many people think that the MPV market will usher in the "spring", but the overall decline of 1.0%!
The ranking of manufacturers is still the mainstream position from the cumulative number, and a phenomenon that is very interesting to see the cumulative data is that the top five brands are all cumulative year-on-year declines, but the car companies ranked 5 to 10 are all year-on-year cumulative growth.
Of course, the most prominent performance in the cumulative data is BYD - the cumulative growth rate reached 73.5% year-on-year, almost doubled.
The data of the association is to publish the single month of December and the whole year together, from the perspective of a single month, the changes in each model are still quite large, but the cumulative data point of view, the changes in each market segment are not too big. Mainstream cars are still the "two yi" first, among them, Hongguang MINIEV is a proper spoiler, and the cumulative data has also climbed to the third place.
In fact, in 2021, due to the shortage of chips, mid-to-high-end cars ushered in a wave of growth peaks, including the Japanese top three Camry, Accord and Xintianlai, as well as the German Passat, showing double-digit growth.
On the occasion of the release of the annual data, the Association also mentioned a very important data, that is, the share of other car series in various countries, from the data of December, the German car market share was 14.1%, an increase of 0.5% month-on-month; the Japanese car market share reached 23.2%, an increase of 1.7% month-on-month, and the Association mentioned that "the ranking of five Japanese companies is approaching, the overall sales scale of The two fields is increasing, the first time Toyota has exceeded 100,000 sales in a single month, and the single-month sales of Shuang Honda have exceeded 80,000 units." “
Consistent with the month-on-month growth of German and Japanese, the market share of American brands was 8.2%, an increase of 2.7% month-on-month. But this figure does not include Tesla, which saw sales growth of 196.6% in December.
The market share of Chinese brands fell in December, with a month-on-month decline of 3.7%, and the overall market share was 29.3%.
It is said that after August last year, a number of new MPV cars were unveiled, bringing the MPV market to heat up, and even many brands believed that the MPV in the Chinese market finally ushered in the "second spring" of household consumption like North America and other places.
However, the actual sales figures have declined.
Of course, whether in December or in the cumulative sales ranking, there was a model that everyone was talking about at the time, and it was not on the list, and as far as the current understanding is concerned, the car failed to be listed, in fact, due to the delivery problem.
At the beginning, the industry regarded Tesla as a "catfish", and Tesla's sales in the global market, including the United States, Europe and other regions, have soared to the top of the list, and many luxury car brands have been caught off guard. In a single month, Tesla is the same in the Chinese market: in several single months, including December, Tesla's two models have exploded in sales, leaving brands such as BBA directly behind.
The cumulative retail sales list of luxury SUVs, Tesla Model Y can be called the last to come, directly soared to the top of the list. Compared with luxury cars, BMW 5 Series and 3 Series firmly grasp the top two in the list, and audi A6 ranks third.
Although it swept the opponent in the field of luxury cars, Tesla is not invincible, especially in the new energy market segment, the difference between China and the United States and the European market is very large: from the cumulative sales point of view, the cumulative sales of new energy vehicles are far ahead of BYD and SAIC-GM-Wuling, and Tesla, ranking third, has a gap of 260,000 units (nearly doubled) compared with the champion BYD, and the runner-up SAIC-GM-Wuling is also a full 110,000 vehicles.
Of course, objectively speaking, the main sales force of the new energy market is currently dominated by small and micro electric vehicles, and the subdivision models are looked at later.
Among the new energy cars, the largest cumulative sales volume is the Hongguang MINIIEV under SAIC-GM-Wuling, in addition, Chery, Changan, Great Wall Euler, JIANGHUAI, and even Reading Mango are dominated by small and micro electric vehicles.
Relatively large model size, is the new energy SUV, in this market segment, in addition to Tesla occupies the top of the list, the second ranked Chinese brands occupy the majority, in addition, FAW-Volkswagen, SAIC Volkswagen two ID.4 models, as well as BMW's X3 BEV is also on the top 15, and BMW X3 BEV sales increased by 120 times year-on-year...
It can be said that in 2021, new energy vehicles ushered in a wave of outbreaks, and this year's subsidy decline, the impact will be how big there is no corresponding data, but it is conceivable that in the next year, the new energy vehicles of other countries will begin to join the battle, and the new energy vehicle data will be more dramatic.
Author: Liu Ying LY