At the beginning of 2020, the pickup truck city officially launched the "BEST PICKUP TRUCKS - Pickup Truck City Annual Model Selection", which is a professional selection of products that appeared in the previous year and have outstanding performance in the market, and the annual award is comprehensively evaluated according to market performance, industry recognition and user feedback. This year, the "BEST PICKUP TRUCKS OF 2021 - 2021 Pickup Truck City Annual Model Selection" arrived as scheduled, continuing to comprehensively evaluate the excellent products in the market in 2021 and selecting strong products that have a leading role in the entire market. Among them, the Great Wall Cannon lived up to the expectations of the public and won the "Best Selling Pickup Truck" award of the "2021 Annual Model Selection" of the pickup truck city!
2021 is a year full of changes in the pickup truck market, the policy is mostly good news, many places in the country have successively relaxed the restrictions on pickup trucks entering the city, promoting pickup trucks to become the people's cars, "General Technical Conditions for Multi-purpose Trucks" was officially released, clearly standardizing pickup truck standards and promoting the upward development of the pickup truck market. In terms of the market environment, although affected by multiple factors such as the epidemic and chip shortage, the pickup truck market still shows strong vitality and potential in 2021.
As the leader of the domestic pickup truck market, Great Wall Pickup truck sales reached a new high in 2021, with annual sales of 233006 vehicles, of which 43,599 were sold overseas, an increase of 119% year-on-year, ranking first in domestic and export sales for 24 consecutive years. As a model loved by consumers, the Great Wall Gun sells 127,940 vehicles a year, and the sales volume of more than 200,000 vehicles on the second anniversary of the listing continues to win the domestic pickup truck sales championship. Therefore, the Great Wall Cannon was honored as the "Best Selling Pickup Truck of the Year in pickup trucks" and deservedly so.
How was the "Best Selling Pickup of the Year" made?
However, sales performance is not the only dimension to interpret the "best-selling pickup truck of the year", it can become the best-selling pickup truck, and the Great Wall Cannon is leading the industry in terms of brand upgrading, product strength, cultural shaping, etc., in order to truly cast the "best-selling pickup truck of the year".
At the level of brand upgrading, in 2021, the Great Wall Cannon category will fully evolve into two major categories: passenger leisure and fashion commercial. Among them, the passenger leisure category is based on the global intelligent professional off-road tank platform, which comprehensively covers medium-sized, large-scale and full-size pickup truck categories; the fashion commercial category focuses on creating two categories of compact and medium-sized pickup trucks, and is committed to creating value cars and people's livelihood cars for thousands of industries. After the evolution of categories, the Great Wall Cannon will on the one hand differentiate from the overall organizational architecture, not only products will be divided into two categories, including marketing and services will be divided into two categories, for users with different needs to provide corresponding marketing solutions and service content.
The brand evolution of the Great Wall Cannon not only reflects the fundamental concept of thinking by category and expressing it with the brand, placing the needs of users and use scenarios at the root of category innovation, but also reflects the strong product reserves within the current Great Wall Cannon system, whether it is classified according to size, full size, large, medium and compact. According to the functional classification, off-road, commercial, home full-time all-round! With the strong product potential energy after the expansion of the current "product upgrade" of the Great Wall Cannon, it is possible to support the continuous fullness of the two major categories of passenger leisure and fashion commercialization, realize the full lineup, full scene, and full price belt coverage, and truly realize the development of the market with category innovation.
At the level of product strength, the Great Wall Cannon has led the industry with "generational difference" since it was officially introduced to the market in 2019, and through very attractive prices and strong product strength, it has become a hit on the market, which not only created a new category of passenger pickup trucks, but also opened the era of pickup truck 3.0 multi-purpose passenger use. In 2021, new products of the Great Wall Cannon emerge in an endless stream, constantly meeting the needs of consumers, and have successively launched a number of models such as the Global Edition of the Great Wall Gun Passenger Pickup Truck, the Everest Edition, the Tea King Edition, the Artillery, the Locomotive Gun, the Black Bullet, and the Brigade Gun.
The global version is a replacement model of the Great Wall Gun passenger pickup truck, in addition to the appearance, interior, technology and entertainment configuration and other aspects of the upgrade, but also launched the global pickup truck popular colors, respectively, blue and real orange, once again to define what is the real global model. The Everest edition is a special edition model launched to commemorate the Completion of the 2020 Everest Elevation Measurement Task by the Great Wall Cannon Escort National Surveying Andeing Team, which, in addition to its stunning appearance, has strong off-road performance and has a 2.5-ton traction qualification, which can legally drag the caravan trailer on the road. The Tea King version is a scene-based customized model specially launched for the tea plantation industry, showing the "user value orientation" concept that Great Wall Pickup has always adhered to.
In addition, artillery, locomotive guns, black bullets, brigade guns, etc. as a unique product co-created by co-branding, quickly capture user needs, directly hit the user's pain points, whether it is the "pure" car play experience brought by artillery, the organic combination of locomotive guns and locomotive sports, the concept of "legal modification" brought by black bullets, or the unique life concept of "off-road + caravan" brought by brigade guns, all of which make "joint co-creation" the most successful product concept in 2021.
At the level of cultural shaping, the Great Wall Cannon also maintains the highest level of style in the industry, getting rid of the tool attributes of pickup trucks, so that pickup brands can also have style and luxury in one. What comes to mind now when mentioning the Great Wall pickup truck is definitely not the image of the "mud leg" pickup truck, but the high-end brand concept represented by the Great Wall Cannon. It can be said that the emergence of the Great Wall Cannon Chinese pickup truck culture has really taken shape. Since its launch, the Great Wall Cannon has actively expanded its cross-border circle, uniting eight outdoor interest circles such as off-road, cycling, Lua, locomotive, and camping to create a full-scene pickup truck life and open the first year of pickup truck life.
At the same time, the "5 cannons and 3 bombs" launched by the Great Wall Cannon officially pushed the pickup truck customization culture to the peak, different from the foreign manufacturers' OEMs launched various customized versions, the Great Wall Cannon adopts the method of co-creation, and users, modified brands, and talents to create performance upgrades and functional enhancements together to create a Chinese-style pickup truck culture. The full-size X-gun of the Great Wall Cannon unveiled in 2021 has become the peak product in the current domestic pickup truck products, focusing on high-end and luxury, opening the era of China's full-size pickup trucks as a pickup truck and establishing the molding of Chinese high-end pickup culture. Cross-border expansion activities such as the launch of Cannonball Boy, the measurement of the second season of Mount Everest this year, and the help of Lop Po scientific expeditions have enabled the Great Wall Cannon to bravely assume corporate social responsibility while sketching out the contours of pickup truck culture that belongs to the Chinese and establish the formation of Chinese pickup truck culture.
How is the Great Wall Cannon's "Best Selling Pickup of the Year" made? I think all of the above is the best interpretation of the term "best-selling". Not only that, in 2021, the global sales of Great Wall pickup trucks will exceed 2 million, becoming the only Chinese pickup brand to enter the "2 million club". Moreover, with the annual sales of 233006 vehicles, it surpassed a number of established pickup truck companies such as Fiat, Nissan, GM, and Mitsubishi to become one of the top four in the global sales of medium-sized pickup trucks, truly allowing the world to see the power of Chinese pickup trucks.
In 2021, the Great Wall Cannon will fully open the first year of China's pickup truck globalization, I believe that with the gradual deepening of the process of globalization of the Great Wall Cannon, the future "best-selling pickup truck" will not only be domestic, but also global, and finally achieve the goal of global sales of 500,000 vehicles in 2025, so that the Great Wall Cannon will become popular in the world.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021