More than 20 days have passed in 2021, and the sales of major car companies and models have been basically counted. First of all, look at the entire auto sector in 2021, although it has not declined again, in the context of repeated epidemics and chip shortages, the growth rate is still slow, and the annual increase is only 4.4% compared with 2020.
In this context, GAC Toyota once again spread good news. The cumulative sales volume of the whole year reached 840396 units, an increase of 11% over 2020, outperforming the overall situation of the entire market. It is worth mentioning that in this year, GAC Toyota has achieved positive annual sales growth for 9 consecutive years, hitting a record high.
If you look at the entire GAC Toyota brand, the continuous and substantial growth of sales is inseparable from the continuous efforts of the TNGA family and hybrid family products, in 2021, the cumulative sales of GAC Toyota TNGA family models reached 665345 vehicles, a year-on-year increase of 23%, and the annual sales of the hybrid family were as high as 182,060 vehicles, a year-on-year increase of 98%.
This is enough to show that at present, users have highly recognized the entire hybrid family products and TNGA family products of GAC Toyota.
If you look at it from a single model point of view, Leiling is undoubtedly the main model of the entire GAC Toyota family, with a cumulative sales volume of 229859 vehicles throughout the year, which is the fourth year that the Leiling family has achieved sales of more than 200,000 units in a row, and the cumulative sales of the entire Leiling family in the 7 years of listing are as high as 1.36 million units, ranking the forefront of the sales list of the joint venture brand car.
In the entire Leiling family, the sales performance of the Shuangqing series products is even more remarkable. In 2021, the sales volume of Leiling dual engine models accounted for 1/3 of the sales of the entire family, an increase of 56% over 2020, and ranked first in the sales of domestic hybrid models for two consecutive years.
If you analyze it carefully, you can find that the success of the Leiling family is no accident. First of all, at the entire product level, Leiling digs deep into the needs of domestic users, brings a variety of different positioning versions of models, and does enough at the user perception level to actively communicate with users to understand the real needs of users.
In the era of intelligence, Leiling continues to reduce the entry threshold and increase intelligent equipment. At present, the 2022 Ralink all series of vehicle networking capacity has reached 100%, which means that every user with Ralink can use Toyota's latest technology configuration.
And in order to better meet the needs of users, some models of Leiling are also equipped with CarPlay and CarLife functions, which has a better experience in terms of vehicle-machine interconnection. After all, many consumers tend to prefer carplay and CarLife, which are more convenient and better to use, especially for younger users.
Not only the intelligent equipment, But also the level of safety and intelligent driving assistance is constantly "increasing the amount without increasing the price". In addition to the lowest-end model, the rest of the models are equipped with the latest generation of TSS Smart Travel safety system, which can achieve quasi-L2 level automatic driving assistance, which is very competitive at the same price.
Another key to Ralink's success is that it currently has a full range of 13 models to choose from, not only providing a variety of designs and sports models, but also providing TNGA 1.5L, 185T, 1.8L dual engine different power versions to meet different regions and different needs of user groups.
With the increasing influence of user perception in the market terminal, Leiling is giving back to its own users in different ways, listening to user opinions and real car experience, which is the fundamental place where it can be continuously improved and continuously recognized by more people.
Online, Leiling has relied on the official community's "Enjoy Club" forum, which can not only interact and communicate with users at all times, but also continue to carry out a variety of car owner topic interactions. Offline, according to the recent trend and the preferences of car owners, Leiling continues to organize various interesting exchange activities to continuously increase user stickiness.
On the product, Leiling understands the needs of users, and it is also to continuously delegate these needs to the product through product upgrades, bringing the most valuable products. On the service, the user and LeiLing body has formed a very tacit two-way benign development relationship, Leiling understands the user, the user also understands Leiling, such a product is afraid of sales?
Of course, Leiling sales are only a microcosm of GAC Toyota, with the continuous evolution of the brand, the continuous improvement of products, the continuous improvement of services, the future of the entire GAC Toyota brand will also be more clear, and the "Guangfeng series" products represented by Leiling will also continue to break through in sales.