Barbecue Shop Update Iteration! The catering brand is designed according to the preferences of young people

Original editor of the Zhili brand packaging design |

Grilling is an atmosphere, lively, spontaneous, indulgent... Loved by young people, even "mature" middle-aged people yearn for young freedom and want to make a string from time to time.

When the barbecue restaurant is updated and iterated, the design of the restaurant brand naturally starts with the will and preferences of young people.

Barbecue eats the atmosphere, the red and red colors will instantly fill the sense of atmosphere, with the combination of black, yellow, lively and fashionable personality, is the sense of trend pursued by young people.

The brand name "three gold has a cow", the public is familiar with the word "gold", and the brand hopes to express the three gold: product - a promise of gold, taste - gold and taste, ingredients - fire eye golden eye.

Through visual expression, the golden character is refined as the main visual symbol of the brand, which directly and vividly conveys the brand concept and enhances the brand's attention.

Finally, the brand vision is applied to the surrounding materials and store space, so that consumers can feel the brand's personality concept, interesting creativity, careful details, trend fashion, etc., and improve the construction of barbecue restaurants that young people like.

via Huanyu Hansen brand full case