New Hainan Client, Nanhai Net, Nanguo Metropolis Daily January 20 news (reporter Wang Ziyao) In order to promote the construction of an international tourism consumption center, Hainan is increasing the active night consumption market and doing a live night economic model. On the occasion of the Fifth Session of the Seventh CPPCC National Committee of Hainan Province, Huang Zhiqiang, a member of the Hainan Provincial Committee of the Chinese People's Political Consultative Conference, suggested that Hainan should create night-time consumption products, guide the development of regional differences, pay attention to the consumption characteristics of young people, and establish and cultivate local regional brands.
Huang Zhiqiang said that with the General Office of the State Council issuing the "Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption" in 2019, it is proposed to activate the night business and market night economy, all parts of the country will develop the night economy as an important starting point for expanding domestic demand, promoting consumption, stabilizing employment and other aspects, especially in the context of normalized epidemic prevention and control, the night economy still reflects strong vitality. In recent years, Hainan has made fruitful efforts in the development of the night economy, but compared with the advanced areas of the domestic night economy, the scale and level of Hainan's night economy still need to be developed by leaps and bounds.
Cruise sanya bay at night. Hainan Daily reporter Feng Shuo photographed
He believes that as a new format that currently leads consumption, Hainan's night economy still lacks scientific overall planning, and various policy mechanisms are not sound enough, and it is relatively backward in the development of the night economy's urgently needed facilities and the improvement of urban management public services.
At the same time, the cultural connotation is insufficiently excavated, and the homogenization competition is serious. At present, the post-90s, post-00s and other young consumer groups have become the main body of night consumption, while Hainan night economic products are mostly limited to catering and shopping, etc., the homogenization problem is more prominent, the local historical and cultural connotation with distinctive characteristics is excavated and the consumption is insufficient, and the night cultural performance market still has problems such as insufficient development, inconvenient transportation, and high prices, which is difficult to meet the spiritual and cultural needs of the masses, especially young consumer groups.
In addition, at present, the points of Hainan carrying the night economy are relatively scattered, the scale is relatively small, especially the lack of large-scale comprehensive night business places that can attract the deep participation of citizens and tourists, reflect the characteristics of the city, have a certain degree of popularity and reputation, and increase the upper limit, traffic and other factors, can not form a scale agglomeration effect, it is difficult to create such as Shanghai Nanjing Road, Chongqing Hongya Cave Night View, Nanjing Confucius Temple Night Market and other brands with national and even global well-known night economy area brand image.
Haikou Haida South Gate Night Market. Hainan Daily reporter Yuan Chen photographed
In order to further promote the high-quality development of Hainan's night economy, Huang Zhiqiang suggested that Hainan should establish and improve planning and management, set up a top-down leadership work class, and uniformly coordinate the deployment of night economy development related work. Through continuous improvement of transportation services such as night parking and bus convenience, we will strengthen the construction of supporting facilities such as water and electricity supply, sewage collection and discharge, catering fume treatment, and garbage classification and treatment, and comprehensively enhance the night consumption experience of passengers.
In terms of creating night-time consumption boutiques, he suggested that Hainan guide the creation of night-time economic agglomeration areas with local humanistic characteristics according to the regional characteristics of various cities and counties, such as taking the Qiong cuisine culture such as Hainan's four famous dishes as the soul, integrating the existing food streets, food courts, etc. to create a number of characteristic catering blocks; pay attention to the characteristics and consumption habits of young consumers, constantly innovate the form of shopping content, and create a number of net red products such as duty-free products, Hainan characteristic fruits and agricultural products; in terms of cultural performance consumption, On the basis of fully excavating the historical and humanistic connotations of various places, it is necessary to continuously improve the quantity and quality of cultural and performing arts projects, expand the scope and time, and create fine cultural consumption products.