It is normal for sports stars to live stream goods, and the key is to standardize behavior
On January 14, former swimming star Sun Yang posted on the social platform "Facing the Sea, Meeting New Challenges", positioned as Sanya, Hainan. Fans thought that Sun Yang was regrouping to participate in the competition, but they did not expect that Sun Yang's new challenge had nothing to do with the old bank, but was live-streamed for a duty-free shop. During the live broadcast, Sun Yang was smiling throughout the whole process, in a good mood, and the staff cooperation has been very tacit understanding, many products were snatched up as soon as they were on the shelves, and finally sold nearly 12 million yuan in sales on the same day.
Live streaming with goods is an area that can be opened to everyone, and the door of live streaming with goods can be opened to ordinary people, entrepreneurs, celebrities, and stars, including sports stars. At one time, some officials also went into the direct room and jumped in the field of live streaming with goods, acting as propagandists to promote local products and promote the local business environment, and played a certain role.
However, with that comes the problem of live streaming with goods. The problem of false publicity, the problem of selling fake goods, the problem of tax evasion, and the problem of various irregularities in the behavior of live streamers in the live broadcast room have caused public opinion and the public to have new concerns about live streaming with goods, and have questioned live streaming with goods. Therefore, how can live streaming with goods truly become an effective means of activating the market, promoting consumption, expanding publicity and promoting development, rather than barbaric growth, and even seriously affecting market order and harming the interests of consumers, it is obvious that more standardized, orderly and healthy rules and systems need to be established.
The fact is also that the development of any industry, in its infancy, will face the phenomenon of inconsistency between development and norms. In particular, the interest relationship is more complicated, the degree of interest correlation is very high, it is easy to form an interest chain in the field, it is easier to have more serious problems in the development, a little careless, it may lead to the occurrence of problems, and even bring more serious consequences.
The same is true for live streaming with goods, some Internet celebrities and celebrities use their influence on the network, and with the help of the power of the platform, establish a live broadcast room, help enterprises and localities to sell products and publicize advantages, which has indeed played a very big role. In particular, Internet celebrities and celebrities with more fans and great influence on the Internet are even more powerful in bringing goods. For example, Wei Ya, Li Jiaqi, Simba, Luo Yonghao, etc., have made huge gains through live streaming with goods, which has produced a very large market impact.
As a result, some live streamers began to flutter, began not to know the legal boundaries in the process of live streaming goods, and made acts such as selling fake goods, false publicity, and especially tax evasion. For example, Wei Ya was fined 1.341 billion yuan for evading taxes of 700 million yuan, and Shirley and others were also severely punished. Simba was not only punished for selling fake bird's nest in the live broadcast with goods, but recently, the Henan Provincial Consumer Association launched a civil public interest lawsuit, and the amount of compensation returned reached nearly 80 million yuan. Affected by the deterrent power of Wei Ya's penalty, a considerable number of Internet celebrities and celebrities with live broadcast goods have joined the "ranks" of paying back taxes. Therefore, although the live streaming has not been available for a long time, it has brought many problems. There is no doubt that it is more prudent for celebrities, especially sports stars, to join the field of live streaming, and the most important thing to do is the code of conduct.
You know, sports stars are different from ordinary stars, especially from entertainment stars. From the day they were born, entertainment stars are born for money and live for money. As long as you become an entertainment star, you will perform everywhere to earn money. And many have no bottom line. Sports stars are different, sports stars from the moment they join the ranks of sports, is to win glory for the country, to contribute to the country. Because the sports of celebrities are very boring and hard work, some people, since joining the ranks of sports, have no holidays, no rest time, they have to constantly repeat one or a set of actions, and even cause harm to the body. After retiring from sports, many people are also injured. Therefore, it is really not easy to engage in sports and become a star, and it must be especially cherished. If you bring harm to your own star aura because of the irregular behavior of live streaming with goods, it is not worth it, and it is seriously more than worth the loss.
At present, there are indeed many sports stars who have joined the ranks of live streaming with goods, in addition to Sun Yang, Deng Yaping, Wu Minxia, Hui Ruoqi, Lin Dan, He Chong, Lin Yue, Yang Qian, etc., have all carried out live streaming with goods. Then, how about the live broadcast of these sports stars, whether there is any irregular behavior, not only the stars themselves should be well closed, to be quite cautious, invite sports stars to live with the goods of the unit, platform, etc., but also from the perspective of protecting sports stars, do not let sports stars in the live broadcast with goods any problems of irregular behavior. On the issue of live streaming with goods, it is absolutely impossible to bring harm to sports stars, they are all heroes of the country, they have made great contributions to the country, and they have made great contributions to the development of China's sports industry, protecting them is the common responsibility of every department, every unit, every place, and every person, and it is also the most important aspect of better playing the role of sports stars in live streaming.