On January 14, the legal representative of Shanxi Xinghuacun Fenjiu Group Co., Ltd. (hereinafter referred to as "Fenjiu Group") was changed from "Li Qiuxi" to "Yuan Qingmao", and Li Qiuxi resigned from the chairmanship and added Yuan Qingmao. This means that Li Qiuxi, who has been in charge of the Fenjiu Group for 15 years and has been in charge of the Fenjiu Group for 12 years, has completely bid farewell to the Fenjiu Group.
After stepping down as chairman of Fenjiu Group, Li Qiuxi's current social appointments include deputies to the National People's Congress and president of the board of directors of the Shanxi Food Industry Association.
World Jinshang Network noted that on the same day as the change of the legal representative of Fenjiu Group, the preparatory meeting for the 2021 Shanxi Food Industry Association Council and the Sixth Member Congress was held in Taiyuan. More than 40 people attended the meeting, including Li Qiuxi, president of the Council of Shanxi Food Industry Association, expert members from the special committees of the Provincial Food Association, and responsible persons of various standing council units. According to the World Jinshang Network, this is Li Qiuxi's first public appearance after stepping down as chairman of Fenjiu Group.
In his concluding speech, Li Qiuxi, president of the Council of Shanxi Food Industry Association, pointed out the path for the development of Shanxi's food industry with a global vision, an overall perspective and the height of promoting the high-quality development of Shanxi's food industry. In response to the 2022 work plan of the Shanxi Provincial Food Association, he put forward three requirements:
The first is to adhere to the top-level design of scientific and overall development (the Provincial Food Association should formulate a development plan in five years, incorporate the food industry in the province into the provincial food association system to plan, carry out systematic and forward-looking layout, brainstorm, identify problems, set targets, and set practical measures. ）
The second is to focus on the organic integration of enterprises, industries and industries (the association should help enterprises to do a good job in the safety of the "first kilometer", starting from the enterprise itself, through industry self-discipline, timely development of "Shanxi food without counterfeiting" and other actions. Cooperate on an industry-based basis, break into the market in groups, and shape the collective image of Shanxi's food industry. ）；
The third is to create a "Shanxi boutique" in the food industry (according to the "Opinions on Building a "Shanxi Boutique" Public Brand to Promote High-quality Transformation and Development) proposed by our province), the Provincial Food Association should take the initiative to dock and actively guide to create a "Shanxi Boutique" in the food industry. ）
Finally, Li Qiuxi stressed that in 2022, the Provincial Food Association will continue to visit enterprises, enter enterprise services, work closely with corporate members, continuously improve the organizational system, improve the level of service members, and organically combine the coordinated development of the industry, the government and enterprises to comprehensively help the all-round high-quality development of Shanxi's food industry.
At this meeting, Luo Jianchun, vice president of the Provincial Food Association and chairman of Zilin Vinegar Industry, said that the vocational skills training and identification and standardization work carried out in 2021 are urgently needed by enterprises, and hope that they will continue to deepen in 2022 to help enterprises achieve greater achievements in related fields.
Peng Jinhang, vice president of the Shanxi Food Industry Association, suggested that the Provincial Food Association should take advantage of the "East Wind" prepared by the Shanxi Provincial Food Industry Standardization Technical Committee to quickly promote the formulation of food category group standards with Shanxi characteristics, capture the highlights, quickly grab the position, and make more achievements in the standardization construction.
Guo Shouxiang, consultant of the Shanxi Food Association Liquor Industry Committee, believes that the food industry is the industry that can be most brilliant in the Shanxi brand matrix, and increasing the strength to analyze and judge the market environment is a major event that must be grasped in the future and urgently, and practical measures should be taken to truly establish the brand influence of Shanxi food.
Wang Fengxian, chief sommelier of Fenjiu Group, hopes that the Provincial Food Association will continue to build a platform to promote the development of the fragrant liquor section, promote the settlement of the Liquor Labeling Committee in Shanxi, and enrich the content of vocational training, and carry out marketing training, experiential training and sommelier training.
A number of enterprise leaders also said that in 2022, the association hopes to absorb more outstanding Shanxi food enterprises and jointly promote the standardization of dairy products, grains, juices and other sub-industries.
After more than ten years of journey to Fenjiu Group, Li Qiuxi has brought many industry miracles to Fenjiu Group that are worth talking about repeatedly. It not only shapes Fenjiu as the "soul of Chinese wine" from a cultural point of view, but also proposes that Fenjiu Group is the source of national liquor, the ancestor of fragrance, and the root of culture. And on this basis, it deduced the cultural IP of "living fossil", "living culture", "China in the bones", "walking Fenjiu" and other cultural IP known to the industry later, and also created high-end large items of the Qinghua series in terms of market expansion, while coordinating the market inside and outside the province. It opened up the 2.0 version of the national market of Fenjiu Group, and finally created the peak of the performance of Fenjiu Group, achieving a big leap from 2009 to 2.143 billion yuan and a net profit of 355 million yuan, ranking after the top 5 liquor group to 2021 Fenjiu Group will exceed 20 billion yuan, becoming the top three powerful chasers.
At this time, Yuan Qingmao, chairman of Shanxi Traffic Control Group, also quickly began his work after receiving the baton and drinking. On January 4th, the first stop was to the first line of sake brewing and Daqu to investigate and hold an on-site meeting on the production of Fenjiu. On January 12, Yuan Qingmao once again led the team to the front line of production of Baiyu Distillery to investigate and hold an on-site meeting.
On January 14, Zhang Jifu, member of the Standing Committee of the Cpc Committee and executive vice governor of Shanxi Province, went deep into the Fenjiu Group to investigate and presided over a symposium. Che Jianhua, deputy secretary general of the provincial government, Yan Zhao, secretary of the party committee and director of the provincial state-owned assets supervision and administration commission, and Hong Qiang, secretary of the party committee and chairman of the board of directors of the provincial state-owned assets operation company, accompanied the investigation and made speeches respectively. Yuan Qingmao, secretary of the party committee and chairman of Fenjiu, made a work report, and Tan Zhongbao, general manager of Fenjiu, Zheng Shaozu, Li Yonghong, Liu Yanhui, Shi Dexuan, and the company leaders Gao Zhiwu, Yang Bo, Yang Jianfeng, Chang Jianwei, Liu Weihua, Gao Ming, Zhang Chunsheng, Li Jun, Li Chenggang, assistant leaders and heads of relevant departments attended the discussion.
▲Zhang Jifu, member of the Standing Committee of the Shanxi Provincial Party Committee and executive vice governor
After listening to the report, Zhang Jifu fully affirmed the reform and development achievements achieved by Fenjiu. He pointed out that state-owned enterprises are the mainstay of Shanxi's high-quality economic development, and it is necessary to study and implement the spirit of the provincial state-owned enterprises deepening reform, improving quality, and increasing efficiency as the current primary task, profoundly understand and vigorously grasp the implementation. It is necessary to focus on the "two lines", focus on the 32-character work requirements, refine the task standards, strengthen supervision and inspection, strengthen incentives and constraints, and ensure the effectiveness of the work. It is necessary to firmly establish enterprises and market thinking, adhere to the first principle of efficiency, firmly grasp key tasks such as stopping losses and getting rid of difficulties, lean management, etc., continuously enhance core competitiveness, and accelerate excellence and strengthening. It is necessary to shoulder the responsibility and mission of state-owned enterprises, improve their positions, assume their roles, continue to play a leading role in reform, development and stability, and make greater contributions to the province's all-round promotion of high-quality development. Zhang Jifu demanded that relevant departments should take the initiative to serve in the front, timely sort out and summarize the problems and demands raised by enterprises, conduct in-depth research, gradually solve, track and implement, and help enterprises solve development problems with heart and soul.
At the research meeting, Yuan Qingmao made a report on the implementation of the basic situation of Fenjiu, deepening reform and development, improving quality and efficiency, risk prevention and control, etc., the direction of future efforts and the focus of the next step. Fenjiu will conscientiously implement the general requirements of the provincial party committee and the provincial government to promote high-quality development in an all-round way, conscientiously implement the decision-making and deployment of the provincial state-owned assets supervision and administration commission and the provincial state-owned assets operation company, not forget the original intention, strengthen the faith, work hard, comprehensively deepen the reform, comprehensively improve quality and efficiency, make unremitting efforts to achieve the rejuvenation of Fenjiu, and make new and greater contributions to the development of Shanxi!
Before the symposium, Zhang Jifu went deep into the brewing workshop of Fenjiu City, China, and learned in detail about the unique process of fenjiu steaming secondary clearance and separation and fermentation of solid earth tanks; walked into the Fenjiu Museum, watched the Fenjiu propaganda film, learned about the profound cultural heritage of Fenjiu in various cultural relics display, and experienced the pure handmade brewing technology of Fenjiu at close range; in the second factory of complete dressing, he viewed the real-time monitoring video of the key nodes such as the fenjiu raw grain planting base, the brewing workshop, and the finishing workshop, and learned about the production mode and management concept of the fenjiu digital factory on the spot.