Today Tesla's official WeChat account posted, why tesla does not put advertising? Tesla cannot be seen in billboards, App pop-ups, televisions, computers, tablets, and email ads. You'll only see Tesla TESLA in stores on the street.
Tesla said that it does not leave a figure in the billboarder, speaks with facts such as products and word of mouth, insists on subversive innovation, and the advertising cost is almost 0, which is Tesla.
Tesla CEO Musk once said, "Our energy will be poured into improving the performance of Tesla products, because we believe that the best way to sell products is to let people pass on the word of mouth." ”
When buying a traditional fuel vehicle, the owner must not only pay for the technology and technology, but also for the "seeing and hearing" expenses on the street, but should the owner pay for the advertisement? Tesla believes that when the product is good enough, people will take the initiative to recommend it, cut everything that has nothing to do with the interests of consumers, and behind the advertising cost is almost zero, focus on research and development and production. Let the product become a better advertisement.
Tesla said that technology is a better endorsement!" Spokespersons "can add points to brand exposure, but they can't turn mediocre products into hot-selling products, and better quality and technology are the necessary options for giving back to consumers." Behind the advertising and marketing costs of almost zero, Tesla is reshaping the face of the car with R & D innovation.
Tesla CEO Musk said, "The direct-operated model allows us to interact with potential customers and let consumers learn more about the car from Tesla product experts before deciding to buy a car." Product experts have no commissions and will never urge you to buy a car. ”
Can consumers really understand the complicated marketing gimmicks? Tesla believes that 1 intuitive experience is more important than 100 ads, so that "product experts" help each consumer who enters the store to understand the model information in detail in the explanation and actual feelings. Let the "one-stop" service give car owners more professional, transparent and intelligent comprehensive care. Experience is the only choice to promote products and services.