On January 11, 2022, the 5th CMO Value Marketing Summit and the "Goldsmith Award" Award Ceremony were held in Shanghai.
With the core of discovering unique brand marketing and creating the most "craftsman-like" marketing awards in the marketing industry, this conference explored topics such as "how should CMOs identify brand marketing trends and directions in an era of great changes in marketing technology and environment".
Digital intelligence heavy fist, positioning the new generation of advertising intelligent investment
The era of digital economy has come, and at the moment of the Internet of Everything, artificial intelligence, 5G, big data and other technologies make everything as close as possible. Of course, with the deepening of digitalization, all walks of life are also facing multiple opportunities and challenges. Especially in the emerging advertising industry, before and after the epidemic, major industries accelerated their adjustment to online, the Internet dividend disappeared, the industry was highly saturated, the inherent resources were relatively limited, and the cost of customer acquisition continued to rise, resulting in the difficulties of the advertising industry. The emergence of ADarwin Darwin Smart Investment Master, who is trusted by advertisers, solved this problem and successfully positioned the new generation of the advertising industry.
ADarwin Darwin Smart Investment Master is a new generation of advertising digital intelligence aggregation platform released by ZTouch, a beijing digital intelligence technology service company, which aims to focus on improving the effectiveness of advertising and achieving personalized advertising delivery that reduces costs and increases efficiency.
ADarwin Darwin Intelligent Investment Master's digital intelligence delivery, more in-depth B-end customers, customized personalized delivery plan, coordinated with advertisers to reach the actual needs of users, real-time pull new, pull live.
The principle is mainly through AI algorithms, the data collection, analysis and visualization to the extreme. Simulate with data and platform algorithms, subdivide and filter out user groups of different values, quickly make collaborative analysis, maximize the value of data, and allow advertisers to participate in and infiltrate advertising according to their personal needs, while ensuring efficient reach.
Some experts said that the in-depth dialogue between number and intelligence and human intelligence built by ADarwin Darwin Intelligent Investment Master RTA has realized granular data segmentation, intelligent delivery analysis, and customized delivery plan.
At the same time, ADarwin Darwin Wisdom Investment Master has taken over the RTA of other media platforms, and has a 15% + effect, which can provide real-time delivery help for advertisers who cannot deliver due to technical limitations, and quickly and accurately help the optimization and improvement of ROI.
Intelligent customization helps users achieve explosive models
The SAAS products provided by ADarwin Darwin Smart Investment Master will comprehensively aggregate the Marketing APIs of advertising platforms such as Massive Qianchuan, Huge Engine, Tencent, Kuaishou, Baidu, etc., and integrate operation modes and visualize data chart resources to increase user efficiency by connecting multiple platforms. The recently launched explosive material intelligence generator is widely loved by users.
Explosive material intelligence generator, for the first time using AI intelligent generation technology, the use of artificial intelligence to synthesize explosive videos, break through the technical threshold, pioneering the realization of creative material batch automatic generation, batch adjustment and optimization, so that the creativity is more efficient and high-quality, the user experience is better, and the advertising effect is greatly improved.
One week after the product was launched, there were novel delivery users who purchased materials in batches in the form of annual boxes, and the number of materials purchased every week reached 500+.
By providing customers with convenient operations, the explosive creative generator quickly generates the required materials in large quantities, saving the cost of material procurement, while improving the delivery speed, and the single person is increased by more than 50 times. Based on the logic generated by simulated blockbusters, it is easier to stand out among tens of thousands of ideas.
At present, while ensuring that the platform has reviewed more than 98% of the platform, it has continuously optimized the content structure and material template form, supported the mainstream template styles on the market, and is constantly iterating.
In the future, with the rapid development of science and technology, the digital economy will also be fully rolled out. As the enterprise data-driven business intelligence decision-making engine, ADarwin Darwin Smart Investment Master will continue to be committed to using big data and artificial intelligence technology to solve the problems of efficiency improvement cost control and revenue growth in enterprise business processes, and continue to iteratively update to help users embrace the era of digital intelligence.
Source: CMO Bootcamp