The Yangcheng Branch of Shangshui Rural Commercial Bank has taken many measures to set off a peak season marketing climax

In order to effectively implement the first quarter peak season marketing competition activities and make a good start for the development of business throughout the year, after the provincial federation, the party group of the Municipal Rural Information Office, and the head office were launched, the Yangcheng branch of the Shangshui Rural Commercial Bank took the initiative to claim the task, actively took measures, combined with the actual situation of the branch, decomposed the target tasks, refined the marketing measures, and quickly set off a climax of the peak season marketing competition.

Strengthen the layout of the halls and create a strong atmosphere. With the theme of warmth and convenience, the sub-branch decorates the functional areas of the business hall, and creates a strong Spring Festival atmosphere in the overall hall through Decorative materials such as Chinese knot pendants, Spring Festival themed product posters, Spring Festival New Year videos, ribbons, and floor stickers; adds marshmallow production tools to provide festive and cheerful value-added services; plans and arranges the waiting area to provide daily tea services; updates the cultural wall to create a strong corporate culture; upgrades the party building area and vigorously promotes the advanced and typical Chinese spirit. At the same time, through the rational arrangement of intelligent self-service machines, we provide customers with convenient self-service and play a rapid marketing quality effect.

Strengthen service awareness and improve service levels. The branch makes full use of the advantages of smart flagship outlets and four-star service outlets to further improve service levels, enhance service quality and efficiency, do a good job in one-stop financial services such as deposits and loans, exchange and exchange for customers, and enhance customer satisfaction; under the premise of doing a good job in epidemic prevention and control, the branch strives to provide customers with all-round, professional and high-quality financial services according to customer needs, while doing a good job in basic services, doing a good job in value-added services for high-net-worth customers, fully tapping customer needs, using portable card machines, Smart banking equipment such as large-value fast access machines and safe deposit box business provide appointment services and door-to-door service to meet the diversified financial needs of customers and enhance customer experience and satisfaction. At the same time, the branch provides value-added services such as making appointments for free spring unions, exchanging new currency, and exchanging zero coins for new and old customers under its jurisdiction, and continuously improving customer stickiness.

Grasp the key points of assessment and optimize the deposit structure. In order to further optimize the deposit structure and strengthen the awareness of cost accounting, in accordance with the assessment focus of the peak season marketing activities, the sub-branch actively took action to provide customers with full business such as e-banking and Jinyan e-payment by visiting merchants under its jurisdiction one by one. Do a good job of publicity. Use a variety of online and offline publicity channels to vigorously publicize favorable policies such as many outlets of rural commercial banks, excellent services, free annual fees for accounts, free handling fees for online banking, and more preferential interest rates for depositing first and lending later, and guide customers to open trading accounts to rural commercial banks to improve the efficiency of use; do a good job in loan customer maintenance. Provide loan customers with a full range of capital settlement, collection and distribution services, the use of pos machine, Jinyan e-payment, Jinyan e-business, electronic banking scene application and other forms to improve the customer's capital return rate; improve the e-banking activity rate. Actively publicize the preferential activities of the Golden Yan Card binding various payment channels, and improve the utilization rate of the Golden Swallow Card and the retention rate of low-cost deposits.

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