Shandong Business Daily and Suibao News Network reporter Zhang Guanchao
Tourism in Taishan is being inspur software (600756. SH) recently appeared again in the official media of Tai'an after more than 20 years of backdoor listing, and coincided with the establishment of Tai'an Taishan Cultural Tourism Group Co., Ltd. (hereinafter referred to as "Taishan Cultural Tourism Group") in Tai'an To integrate high-quality cultural tourism assets.
Invested 5 billion yuan to establish Taishan Cultural Tourism Group
As a famous tourist city in China, Tai'an's every move in the field of cultural tourism industry will arouse widespread concern. The news of the recent formal establishment of Taishan Cultural Tourism Group is like a boulder thrown into a pond, which has stirred up layers of waves in the cultural and tourism circles in Shandong.
On the 18th of this month, the inaugural meeting of Tai'an Municipal Enterprise Group and the signing ceremony of the financial promotion high-quality development strategy cooperation were held, at which Tai'an City announced the establishment of four new municipal state-owned enterprises: Tai'an Taishan Industrial Development and Investment Group Co., Ltd., Tai'an Taishan City Construction Group Co., Ltd., Tai'an Transportation Development and Investment Group Co., Ltd., and Taishan Cultural Tourism Group.
In the "Tai'an Daily" published on the 19th, it was said that the establishment of the four major municipal groups is a strategic decision and deployment made by the municipal party committee and municipal government with an eye on the overall situation of the city's economic and social development, a major task for the systematic reform and reshaping of the city's state-owned assets and state-owned enterprises, and a milestone significance for rationalizing the state-owned assets supervision system in Tai'an, optimizing the layout of state-owned capital, and making the municipal state-owned enterprises bigger and stronger.
According to the industrial and commercial registration information, these four major groups have been registered and established on January 11, with a registered capital of up to 5 billion yuan, which is wholly owned by the State-owned Assets Supervision and Administration Commission of Tai'an City. Among them, Shi Zhenqiang, chairman and general manager of Taishan Cultural Tourism Group, was born in March 1971, and previously served as deputy secretary and deputy director of the party general branch of Tai'an Foreign Liaison Service Center (presiding over the work).
The Tai'an Evening News, published on the 19th, further interpreted the significance of the establishment of Taishan Cultural Tourism Group, saying that the group will "vigorously promote the tai'an cultural tourism industry to achieve high-quality development".
Specifically, the article said that Taishan Cultural Tourism Group is a municipal large-scale cultural tourism leading enterprise led by the municipal party committee and the municipal government to build a cultural tourism resort, and as a comprehensive service platform for the cultural tourism industry in Tai'an City, a cultural tourism resource development and operation platform, and a cultural tourism industry investment and financing platform, it integrates the existing cultural tourism resources in Tai'an, highlights the use of Taishan brand advantages and cultural resources, builds a chess game for the development of the city's cultural tourism industry, builds a first-class cultural tourism enterprise in China, and helps build the international brand of Taishan tourism.
From the perspective of business lines, Taishan Cultural Tourism Group will use science and technology empowerment to create "Internet + cultural tourism" science and technology projects, further promote the development of cultural tourism digital business, recreate a "digital Taishan", and achieve true online and offline integration and development; set up investment funds, make cultural tourism industry investment funds bigger and stronger, integrate the high-quality assets of affiliated enterprises, and issue special funds and bonds for cultural tourism through attracting cooperation and other forms, so as to provide sufficient financial support for the next development of Taishan Cultural Tourism Group.
Reorganize high-quality assets and promote the listing of "Taishan Tourism"
In addition, it is worth noting that the article also proposes that Taishan Cultural Tourism Group will actively promote the "listing" work, the Group will reintegrate some high-quality and clear assets, and promote the listing of "Taishan Tourism" in accordance with relevant regulations and procedures, so as to make the cultural tourism industry in Tai'an Bigger and Stronger.
If the time is reversed to the end of the last century, shareholders will not be unfamiliar with the 4 words "Taishan Tourism", which was once known as "the first share of Shandong Tourism", and its full name is Shandong Taishan Tourism Ropeway Co., Ltd. (for easy differentiation, this article is referred to as "Taishan Ropeway").
According to public information, Taishan Ropeway was established in November 1994, mainly engaged in the passenger transport business of Taishan Tourism Ropeway, subordinate taishan Zhongtianmen, Houshiwu, Taohuayuan three different types of passenger ropeways, forming a tourist transportation network connecting the main attractions of Taishan, the company's major shareholder is Tai'an State-owned Assets Management Bureau, holding 43.58% of the shares.
In 1996, Taishan Ropeway was listed on the A-share market, and the listed stock was referred to as "Taishan Tourism", which was the first listed company in the tourism sector of Shandong.
At the beginning of the listing, Taishan Ropeway had thrown out a very ambitious development goal, with the intention of further establishing the China Tourism Ropeway Group Corporation, gradually implementing the industry group operation, and striving to develop into a comprehensive tourism company that integrates tourism ropeway passenger transportation, ropeway design, equipment manufacturing, equipment installation, technical training, catering services, tourism trade and other businesses.
However, the good times did not last long, and after only 4 years, Taishan Ropeway was acquired by Inspur Software (then known as Qilu Software Industry Co., Ltd.) at the end of 2000 and renamed Inspur Qilu Software Industry Co., Ltd. After two years, the relevant ropeway assets of listed companies were distributed for sale, and the Inspur software business was put into the shell of listed companies.
A number of state-owned cultural tourism groups stand side by side, what cards does Taishan Cultural Tourism have?
Regarding the establishment method of the four major state-owned enterprises, Tai'an Daily said that it was "the reorganization and integration of municipal state-owned enterprises with similar industries and related businesses, the injection of some eligible administrative assets into operating enterprises, and the establishment of four state-owned asset platforms for urban and rural construction, industrial investment, transportation development, and cultural tourism and health care".
The reporter of Shandong Business Daily And Leopard News Network noted that before the establishment of Taishan Cultural Tourism Group, Tai'an City already had a number of large cultural tourism groups.
The most recently established one is Tai'an Cultural Tourism Development Group Co., Ltd. (hereinafter referred to as "Tai'an Cultural Tourism Development Group"), which was established in December 2019, with a registered capital of up to 10 billion yuan, wholly owned by the Management Committee of Tai'an Tourism Economic Development Zone, and is a wholly state-owned enterprise managed by Tai'an City.
Tai'an Tourism Economic Development Zone is a provincial-level tourist resort approved by the Shandong Provincial People's Government in 1995, located in the southern foothills of Mount Taishan, the west of Taicheng, adjacent to the provincial capital Jinan, with a planning area of about 50 square kilometers and an existing permanent population of more than 200,000, which is a modern ecological livable new area in the west of Taicheng and a demonstration area for the development of tourism in the whole area of Mount Tai.
However, public information shows that the assets of Tai'an Cultural Tourism Development Group do not have much to do with Taishan Mountain Scenic Area, mainly engaged in the planning, design, development and construction, operation and management of cultural tourism and service projects; investment and construction of urban and rural infrastructure and public service construction projects, land management services, smart city operations, Internet big data services and other projects.
The other two large-scale cultural tourism enterprises, the major shareholders are Tai'an Taishan Scenic Area Management Committee (referred to as "Taishan Scenic Area Management Committee"), one is called Tai'an Taishan Tourism Group Co., Ltd., established in 2004, with a registered capital of 10 billion yuan, and the other was established in 2006, named Shandong Taishan Tourism Group Co., Ltd., with a registered capital of 6 billion yuan.
The Management Committee of Taishan Mountain Scenic Area is the "genuine" management agency of Taishan Mountain Scenic Area, with a total area of 452 square kilometers, 3 townships, 76 administrative villages (residences), and more than 90,000 people. According to the official website of the management committee, the re-established Taishan Tourism Group mainly performs functions such as development and operation.
From the performance level, the official website of the Taishan Mountain Scenic Area Management Committee shows that in 2020, the Taishan Mountain Scenic Area received 2.51 million tourists entering the mountain during the year, recovering to 60.11% in 2019; achieving a total ticket revenue of 200 million yuan, recovering to 49.88% in 2019; Taishan Ropeway safely transporting tourists with an income of 242 million yuan, all recovering to 62% in 2019; scenic passenger transport safely transporting 3.67 million tourists, recovering to 61.37% in 2019. Revenue was $115 million, recovering to 64% in 2019.
"The official inauguration and operation of the four major groups will play a positive role in further enhancing the competitiveness, innovation, control and influence of state-owned assets and state-owned enterprises." In the "Tai'an Daily" published on the 19th, Yang Hongtao, who became the secretary of the Tai'an Municipal Party Committee in August last year, said so.
Editor of Shandong Business Daily And Leopard News Network Liu Qingying
![Act quickly| all units and departments in Bei'an City held a special education promotion meeting[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)