Legend meets metaversic power

With Microsoft, Meta and other companies entering the layout of metaverse-related industries, metaversity contains infinite possibilities and imagination. Wang Tuo, chairman of Century Huatong, believes that the metacosm represents the ultimate form of game development, which can be regarded as a scientific and technological revolution, a revolution in productivity and a revolution in lifestyle, giving birth to the arrival of the next interactive society and interactive era; Century Huatong's various businesses: content, tools, infrastructure, hardware and other plates go hand in hand to form a complete meta-universe puzzle.

Under the guidance of the aforementioned meta-universe strategy, Century Huatong is about to open the "legendary meta-universe" it strives to create after successfully launching the first meta-universe game in China, "LiveTopia". When the collision combination of the meta-universe that gives human beings my heart is unrestrained and the collision combination of "Legend", which has been in the industry for 20 years, how will it create a new legend. Century Huatong recently invited industry leaders from games and media to launch a dialogue and prospect on the "Legendary Metaverse"; as well as the first batch of Legendary Metacosmity partners who participated in the internal test also brought fresh experience sharing.

1. Through 20 years of hall-level IP "Legend"

As one of the most influential game IPs in China, "Legend of Blood" has a profound influence on the Chinese online game player community after more than 20 years of operation. The SPC's judgment in December 2021 further clarified Century Huatong's control and management rights over legendary IP.

Hu Yuhang, co-founder of 37 Interactive Entertainment, believes that legend for Chinese users is like Warcraft for European and American users, and Dragon Quest for Japanese users is the enlightenment and temple-level IP of game users in each country. This IP for us, for all the post-70s-90s, is not a simple game, but carries our youth, blood, dreams and youth.

Xiao Jian, founder and chairman of CME, believes that the success of the legend in China is attributed to the inheritance and operation of Century Huatong. "Legends" IP vitality is vigorous, in the Chinese market development for 20 years, constantly innovating, game types include terminal games, page games, mobile games, H5 games, cloud games and so on. Century Huatong has cultivated the broadest user base and developer base for this game, and has always given the game new vitality from terminal games and mobile games. Legends IP naturally has the soil and genes to create a metacosm.

2. Legendary X Meta Universe

Open-world sandbox games are one of the most popular game genres for Gen Z. At the same time, this type of game is also the closest to the core of the metaverse, such as roblox, minecraft, etc. The Legends IP has a large, complex and perfect world view, rich interactive elements, etc., which naturally fit the open world model.

Kaiying CEO Chen Yongcong believes that the legendary X meta-universe has advantages that other games, even any other IP, cannot match. First of all, legend has a huge number of users, when entering the meta-universe field, the cost of customer acquisition is greatly reduced, you can quickly enter the market, get first-hand feedback data, and continuously optimize based on the player experience, forming a virtuous circle; secondly, legend as the most popular IP, the size of the development team behind it has reached 30,000-40,000 people. Kaiying expects Century Huatong to create a legendary meta-universe platform, bringing tens of thousands of developers together on the platform to provide them with elements and components, and developers can develop a variety of products on the same platform to achieve a hundred flowers.

Yi Wenbin, founder and president of 9377 Games, believes that the legendary X meta universe will glow with colorful surprises and vitality. If many Legends IP games are integrated, players can switch all game scenarios and content on a single platform to meet the diverse needs of players. Legend as a palace-level MMORPG game, its gameplay is naturally suitable for making an open world mode, adapted to the concept of metaverse, based on the transformation of the metaverse platform, developers and players can get a different immersive experience through content production and editing, and the accumulation of many years of game reputation and long-term all-platform, multi-mode, large-scale publicity, so that "Legend" IP has a wide range of brand recognition, in the new meta-universe content can be recognized and supported faster.

3. The unveiling of the legendary meta-universe

Nowadays, with the continuous development of extended reality technologies such as AR, VR, and XR, and the rapid replacement of technologies such as digital twins and artificial intelligence, the relevant software and hardware of the metaverse have gradually been completed. Century Huatong has formulated a perfect development plan for the "Legendary Metacosm", and strives to build and build an endless force.

Li Jia, vice president of Century Huatong, introduced that the company has built the technology base of the legendary meta-universe - the legendary game engine, and began internal testing. The Legends IP has a huge user base, and many development teams in the market continue to develop and adapt a variety of games around the Legends IP. At the beginning of the metaverse planning, Century Huatong has already put the fusion engine of the "Legend" IP and the metacosm in the first place. Century Huatong has created a simple, efficient and flexible legendary metaverse game development platform, integrating a powerful game engine and rich and easy-to-use model components, serving many development teams and legendary enthusiasts, and contributing new productivity to the development of the metacosm. Creators are free to create maps and items in the open world, as well as free to define rules within the Legendary Metaverse.

The first team to participate in the internal test of 39 Interactive Entertainment and other teams tried to develop games based on the legendary game engine, and Cao Tao, CEO of 39 Interactive Entertainment, shared the development experience on the spot. The team believes that the engine significantly reduces the development cycle and speeds up the speed at which the game can be brought to market. And more importantly, the game prop materials developed can not only be used in their own games, but can be used in all legendary metaverse games, and there is immediately more imagination and innovation in the gameplay.

Li Jia, Vice President of Century Huatong, introduced the computing power cornerstone of the legendary metacosmity: Century Huatong deeply participated in the construction of the Yangtze River Delta Supercomputing Center, and signed a strategic cooperation agreement with Tencent Cloud on data center business, government cloud business development, 5G edge computing center and other businesses in October 2021, creating a new generation of infrastructure base with a leading scale in china and providing strong computing support for the development of the metacosm.

Century Huatong Chief Strategy Official Hui also shared that Century Huatong and Jiangxi jointly initiated the establishment of the first phase of the virtual reality industry fund with a scale of 1 billion yuan. The fund will help the corresponding layout of the device side in virtual reality such as technology, terminal, content production, platform, and user, and explore the underlying technological innovations such as big data, software and hardware to achieve full-link technology output and multi-field technology collaboration. The fund is the first fund in China to focus on investing in the virtual reality industry, which has the benchmarking significance of the meta-universe. At the same time, Fang Hui introduced the strategic forward-looking and active layout of Century Huatong and its related industrial funds in the ecosystem, providing strong capability support for the development of the legendary meta-universe, such as Guangzhou Semiconductor, the Fourth Paradigm, and the Moore Thread that have been invested.

4. Metaverse methodology precipitation - the first metaverse game in China, LiveTopia

Century Huatong has been practicing internal skills, constantly creating and accumulating the methodology of meta-universe games, and has achieved eye-catching results. It has launched three game content products that practice the core of the meta-universe on the Roblox platform: the mecha shooter game MegaMech, the open-world sandbox game "LiveTopia", and the survival shooter "NoSquidinGame". Among them, "LiveTopia" has become the benchmark of domestic metaverse games.

Chen Qi, CEO of Diandian Interactive, said that in less than 5 months after its launch, LiveTopia had more than 40 million monthly active users, the highest daily active users exceeded 5 million, the cumulative number of visits exceeded 620 million, and the number of users on the Roblox platform exceeded 100 million, and LiveTopia also became a phenomenon-level game specifically mentioned by Roblox CEO in the second quarter financial report. At the same time, Chen Qi also shared one of the key success factors of meta-universe games, we do not design gameplay, but provide a variety of scenes and content, players decide how to play. Compared with other companies in China, which is still in the stage of concept exploration, Century Huatong has become the first listed company in China to develop and operate a meta-universe game. This empirical precipitation will also empower the development of the legendary metaverse.

As Wang Tuo, chairman of Century Huatong, said: "The era of the meta-universe has arrived, and the rapid development of information technology has driven the leap in productivity. It makes "beyond the industry" a basic posture, and the technology born of virtual reality can bring more linkage effects, reconstruct the relationship between the upstream and downstream of the industry, enhance the cross-border integration of different fields and different industries, and geometrically enlarge the new value space of data and user connectivity. It represents the advent of the next interactive society and the era of interaction. So, let's start all our imaginations without limit. "Legend meets metaverse, the power that never ends!"

(CIS)