Article source: Xinhua News Agency
In 2021, the scale of Jincheng Bank's business has grown steadily, with assets exceeding 50 billion yuan for the first time, and the credit rating has been upgraded to AA+; the digital financial product "Golden Enterprise Loan" serving small and micro enterprises has been innovatively launched, and the "Special New Loan" for "specialized and special new" enterprises has been innovatively launched, and the quality and efficiency of services for small and micro enterprises have been significantly improved.
As one of the first batch of private banks in China, Citigold Bank has been based in Tianjin for many years with "public deposits and public loans" as its strategic positioning since its establishment in April 2015, with offline business as its main business direction. However, in 2020, Citigold Bank's performance suffered a "Waterloo", with annual revenue and net profit of 578 million yuan and 0.43 billion yuan respectively, down 21.5% and 74.5% year-on-year, the largest decline among the 17 private banks that have disclosed their annual reports.
Digital transformation is imminent. After 360 took the shares, Citigold Bank took "security and inclusiveness, intelligent interconnection" as its feature, "micro-deposit and micro-loan" as its new strategic positioning, and used financial technology and digital technology to provide all-online and digital financial services for small and medium-sized enterprises and individual consumers. At the same time, Citigold Bank continues to optimize the equity governance structure in accordance with regulatory requirements, continuously increases investment in financial technology and digital technology, and comprehensively promotes the transformation and upgrading of digital banks.
"Citigold Bank's strategic positioning has shifted from 'public deposits and public loans' at the beginning of its establishment to the current 'micro-deposits and micro-loans', and the structure, departments and positions should be optimized in a timely manner to match the needs of strategic planning, support the implementation of new strategic plans, better focus on development direction and business priorities, and achieve long-term sustainable development." Dong Ximiao, chief researcher of CmLCC Finance and part-time researcher of the Institute of Finance of Fudan University, believes that the organizational structure, department composition and post arrangement of commercial banks should meet the needs of development strategy and business planning, and dynamically adjust according to changes in strategy and planning. "Private banks should strategically attach importance to the investment and application of financial technology, pay attention to the introduction and training of scientific and technological talents in their work, improve the ability to acquire and retain customers through scientific and technological means, effectively establish and improve the risk control system, and explore differentiated development models." In order to match the new digital strategy transformation and upgrading, Citigold Bank has carried out overall planning and design of the bank's organizational structure, reduced the scale of personnel related to offline business, increased the proportion of digital technology-related positions, and accounted for more than 50% of digital technology talents in active employees.