"Does the country still need a new car brand"?
When this sentence was not finished, the "instigation" in the automobile circle gave birth to one new brand after another.
Under the outlet of new car manufacturing, the penetration rate of the new energy vehicle market has become increasing in recent years, which has led to the entry of many industry giants. For example, the entry of Internet companies such as Xiaomi, Baidu, and Huawei has surged in this wave of intelligence.
It is true that the birth of every brand must have innate ambitions and blueprint ambitions, and the founders of each brand are eager to make their own cars sound and colorful, and even change the industrial pattern and even change the whole world.
In December 2019, Baidu founder Robin Li delivered a keynote speech entitled "China's Innovation Changes the World in the Era of Intelligent Economy" at the Chongli Forum. Robin Li believes that the "smart economy" in the next decade will become the label of China's economy, and with the development of the smart economy, it will change people's living habits.
Perhaps from that moment on, Robin Li has already made up his mind for Baidu's car. So in January 2021, Baidu announced that it had joined forces with Geely Holdings to officially establish a smart car company, and then Jidu Automobile was officially established in March, with Xia Yiping as CEO of Jidu.
At present, Jidu Automobile officially announced the brand LOGO. According to Jidu official, the brand took the car robot as inspiration and combined the concept of "pixel" with the letter J to create the industry's first automotive robot brand logo "Pixel-J". Jidu brand logo "Pixel-J" symbolizes the entrance to the future, using pixels as elementary particles to convey the new connection between man and machine and the future.
Jidu cars are growing like crazy
In recent years, the cooperation between Internet companies and traditional car companies is very common in the automobile circle, consumers have long been accustomed to this model, although the Jidu automobile, which was only established in March this year, entered the game late compared with other new car-making forces, but Baidu + "independent brother" Geely such a car-making combination, it is difficult for everyone to find out its existence, and then it will rush to a height That is difficult for everyone to predict.
According to Xia Yiping, the company's initial team was only 4 people, the current basic personnel structure has been improved, product design, research and development, engineering, software and other aspects of all the relevant core team employees reached more than 200 people. This means that Jidu Automobile can build a basic team of car manufacturing in a short period of time, which proves the determination of Baidu and Geely to build cars, and the word "efficient" is the best description of Jidu Automobile.
At the same time, in xia Yiping's introduction, it was learned that this new car is currently entering the countdown stage of the debut, and a few months is a huge challenge for a brand new car company, compared with other new car-making forces to complete the traditional OEM need 2-3 years of research and development time, they only need to shorten by half, in such a fast speed is also amazing as Xia Yiping said in an interview: "Inspiration to become a new benchmark for smart cars."
Jidu cars have no competitors?
The cars of the past were fed with gasoline, and the cars of the future will be fed by data.
According to the introduction, Jidu's automotive robot will run through three scientific and technological concepts, namely free movement, natural communication and self-growth. First of all, the auto robot of Jidu has L4 level of automatic driving ability, which can "move freely", and the second is the auto robot of Jidu can accurately identify the interaction between people and vehicles and speech semantics, so that cars and people can "communicate naturally", understand user emotions, and respond to user needs in real time, of course, Jidu's auto robot can also carry out self-learning and iteration according to the user's usage habits, continuously optimize automatic driving and intelligent cockpit experience, and achieve "self-growth".
When the vehicle has an AI learning brain, it will become a real robot, Xia Yiping's idea is indeed amazing, which is why he believes that the future of the car must robotic (intelligent mechanization). To this end, in the face of the function of Jidu automotive product Apollo, there are still many consumers in the outside world who care about this problem, Xia Yiping said that this is a problem that does not need to be worried about and said: "Jidu automobile will never have homogeneous problems with other products on the market, and Jidu automobile has no competitors."
The phrase "no competitors" is seen on the side of Xia Yiping's confidence in Baidu's technical endorsement. Indeed, backed by Baidu's Jidu car, the biggest weapon is Baidu's Apollo platform, relying on Apollo's supercomputing platform, algorithms, high-precision maps, automatic driving technology, etc., Jidu Auto's product intelligence level can indeed be industry-leading. In addition, in this cooperation, Geely Automobile lays a good foundation for Jidu Automobile, Geely's SEA Haohan architecture has a high degree of openness, which can carry the AI capabilities and software adaptation level of the Apollo platform to the greatest extent, in short, under the intelligent driving system provided by Baidu, coupled with Geely's car-making technology, Jidu Automobile is full of confidence in the future.
What is the ability of Jidu automotive robots?
According to incomplete statistics, the number of people who die in traffic accidents in the mainland is about 1.35 million every year. To this end, more and more cars have now introduced a lot of active safety configurations, for example, in 2019, Tesla launched NOA automatic assisted navigation driving, which also makes the term "automatic driving" gradually familiar. But then the frequent occurrence of software failure accidents also once made automatic driving controversial, and today, the technical level of autopilot has become the standard for measuring the safety and quality of a car.
First of all, let's first understand the automatic driving system, automatic driving is divided into five levels, from L1-L5, the current more common auxiliary driving system is L3 level, that is, while the car runs all dynamic driving tasks, the driver can intervene in the decision-making of the vehicle under the system prompts, and L4 automatic driving is that the driver does not need to participate in any vehicle decision-making. Looking back at Jidu automobile, "free movement" is the L4 level automatic driving capability, which covers the global automatic driving scenario and provides safe and reliable automatic driving functions in high-speed and urban open roads.
In addition, the development of the jidu intelligent driving system will go through three development stages: algorithm logic, mass production function, and self-learning ability of mass production prototype vehicles. Auto robots can quickly iterate on their own learning and "week" according to the user's usage habits, and continuously optimize the automatic driving and intelligent cockpit experience.
Of course, with the current technology, there is still no way for vehicles to achieve L5 level automatic driving, but the L4 automatic driving ability of Jidu Automobile can be said to be one of the most advanced automatic driving capabilities at present, in addition to automatic driving capabilities, it also has the ability of natural communication, self-growth, and human consciousness, as Robin Li said, "Revolutionary car robots with emotions and wisdom will bring a long-term change in the way of travel."
summary
It can be seen that Jidu also clarified the idea of building a car to create a "car robot", and proposed to use the "car robot" to set a new benchmark for intelligent cars. Although the set of measurement models is expected to be listed in 2023, but from the information given to us, the idea of Jidu automobile is indeed "imaginative", aside from whether it can achieve mass production, at least it is certain that Jidu has started running first on the smart car track, it is worth mentioning that as for the new car is not less than 200,000 pricing, will you consider this car combination?