Leju Finance Sha Lele was sent from Suzhou
Since the launch of the Xuhui Transparent Factory, Cui Xiaoqiang has become busier. In addition to sparing no effort in promoting the iterative upgrading of transparent factories, he has also been invited by many enterprises and institutions in the industry to share The experience of Xuhui to promote consensus and promote development.
Recently, Cui Xiaoqiang appeared on the project of Suzhou Jinlin Boyue House, drove from Shanghai to Suzhou early in the morning, arrived at the project sales office without stopping, and went straight to the region to check the progress of the project. Due to the tight schedule, the dialogue between Leju Finance and Cui Xiaoqiang was also carried out on the Suzhou Jinlin Boyue House project.
Mention of Cui Xiaoqiang in the real estate industry, everyone is very familiar with it. He is the chief engineer of Xuhui Group, doctor of engineering of Tsinghua University, and studied under Academician Ye Keming of the Chinese Academy of Engineering, and enjoys the allowance of the State Council. Before joining Xuhui, he became famous in the industry for participating in the construction of urban landmarks such as the 600-meter Canton Tower "Little Wild Waist" and the 309-meter Guangzhou Pearl River City.
After reviewing the project, he came to the conference room as promised. Polite, humble and talkative, he gave his first impression. After the in-depth exchange, we deeply felt his thorough research on the profession and the depth of his thinking about the industry.
Xu Hui's Riko
Judging from the current increasingly severe tide of delivery rights protection, it takes great courage to dare to expose quality to the sun. Xuhui can insist on doing transparent factories, reflecting its self-confidence from "face" to "lizi".
"Transparency" means to face customers and industries, full stage, the whole process of transparency. Cui Xiaoqiang pointed out that most of the houses in the current real estate market are pre-sale system, customers from the purchase of a house to the receipt of the house to go through a long cycle of 1-2 years, the house before the molding of the customer can only see the construction site, can not see the entire process of house construction, do not understand its process, Xuhui hopes to let customers through the transparent factory in this long cycle to witness the growth of their own house, but also learn to judge the quality of the house, and how to accept their own house.
As for why it is called "factory" instead of "construction site", Cui Xiaoqiang also explained the reason behind it. He said that this has a lot to do with the concept that Xuhui is now promoting. Xuhui hopes to expand from learning zero inventory and refined management in the manufacturing industry to learning its production-side model.
Cui Xiaoqiang believes that the production process of the manufacturing industry is more worthy of learning from the industry, because manufacturing enterprises can continuously produce stable and reliable products under the operation of factory and intelligence.
Although the concept of The Cifi Transparent Factory was proposed in 2019, its technology accumulation began as early as 2017. The core of the "Construction 2.0" system that Xuhui fully implemented at that time was to achieve "interspersed efficiency" in the construction process through the application of new technologies and the optimal allocation of resources, and create better conditions for product creation.
Later, "Construction 2.0" was upgraded to "transparent construction system", and sorted out the five basic processes of "aluminum alloy formwork, external wall climbing frame, shaft elevator, full concrete (tóng) wall, free/thin plastering", and "landscape first, municipal first, basement first" 3 major technical supports, laying a solid technical foundation for the proposal and landing of transparent factories.
The "transparent construction system" based on 5 basic processes and 3 major technical supports not only solves the quality problems such as house leakage, empty drums, cracks, etc., but also has strong social value.
Because the basement is first, material stacking and transportation can be carried out in the basement, so the construction sites we see in Xuhui are clean and orderly. At the same time, the basement also provides more comfortable working and resting spaces for construction workers, and also more effectively ensures the safety of workers.
After the landscape is planted first, on the one hand, it can solidify the soil, reduce the dust at the construction site, and greatly reduce the pollution of the air; on the other hand, it can also fix carbon early, reduce carbon emissions, and be friendly to the environment.
"The first project we did at that time to build a new construction system was in the Jiangsu area, because the landscape came first, and the flowers and trees were already lush when it was delivered, which was very valuable to the customer's living experience; but I think the social value of the new construction system is even greater, whether it is to ensure the safety of construction personnel, reduce environmental pollution, or advocate green and low-carbon aspects." Speaking of this, Cui Xiaoqiang's eyes are firm, and he always has a satisfied smile on his face.
In 2019, through early exploration and from the perspective of the most concerned customers, Xuhui summarized the 5 transparency standards and 12 major experience links displayed by the "Xuhui Transparent Factory", and applied them to the Wuhan Jiangxiafu project for the first time at the end of the year. Since then, The Xuhui Transparent Factory has been officially promoted nationwide.
Up to now, Xuhui has landed more than 80 transparent factories in the country, and Jiangsu regional area accounts for nearly 1/10.
Jiangsu Xuhui's long-term doctrine
After the opening of more than 80 transparent factories of Cifi, it attracted many customers, media and peers from all over the country to visit, and received a lot of feedback during this period.
Cui Xiaoqiang said that the early transparent factory was more to show customers some of the construction process of the house, but some customers have reported that they are too professional to understand. In order to better enhance the customer's sense of experience, Xuhui Transparent Factory has continuously improved the display form and process.
He pointed out that the transparent factory in Suzhou Jinlin Boyue House has made a breakthrough in this regard. On the one hand, it has done some scene-based construction, and interactive simulation for the sensitive points of customer life, so that customers can interact while feeling; on the other hand, professional explanation has become a popular science explanation, using the language that customers can understand to explain the process method of ensuring and improving the quality of the project, so that customers can receive faster and understand more clearly.
As we all know, Jinlin Boyue House is basically sold out at present, and because it is in the core position of the land, the difficulty of marketing itself is not large, from the perspective of cost saving and accelerating the construction period, it is not necessary to do a transparent factory, but it is not only done, but also made a benchmark.
Cui Xiaoqiang said bluntly that from the perspective of marketing, it is indeed not necessary, but we do not want to live up to this land, and the products that must be done well in such a precious land actually reflect the pursuit of quality by Xuhui Jiangsu Regional Group and Suzhou Company, which is a manifestation of practicing Xuhui's long-termism.
From public reports, it can be seen that the 8 projects of Jiangsu Xuhui that have landed in the transparent factory have previously sold well in the market, but Jiangsu Xuhui is also willing to spend time and energy to do transparent factories, which fully reflects their determination to make products well. Judging from the delivery scene of Wuxi Times City and Suzhou Metropolis, which have landed transparent factories, it is indeed a clear stream under the general trend of "reducing standards and reducing allocations".
For the achievements of Jiangsu Xuhui in the construction of transparent factories, Cui Xiaoqiang also gave great affirmation, "Subject to its format and form, as well as the entire rhythm of management and operation, it is very difficult for projects in Jiangsu to do transparent factories, but it is an area with a very high proportion of transparent factories in our country, and it is also doing very well in upgrading and iteration." ”
"I went to Jinlin Boyue House today and found that it is really doing transparent factories from the perspective of customers, so that customers can participate in the whole process, which is absolutely leading in our entire group, which is very rare." Cui Xiaoqiang added.
Cui Xiaoqiang said frankly that whether it is customers, media, or peers, the questions raised or suggestions given in the process of visiting the transparent factory are of great reference significance to the iterative upgrading behind the transparent factory, and can also force Xuhui to do a better job in quality and provide stronger help for the marketing end at the same time.
It is understood that The Xuhui transparent factory is being learned and imitated by many peers, and there are many projects in the Jiangsu region that have launched a site opening form similar to the Xuhui transparent factory. Cui Xiaoqiang has an open attitude towards this, in his view, being able to set an example for the industry and help improve the overall quality of the industry is also the greatest significance of Xuhui Transparent Factory.
A new breakthrough in intelligent construction
With the rapid development of science and technology, digitalization and intelligence are more and more widely used in the whole life cycle of real estate development, but the degree of digitalization and intelligence at the production end is still very low.
The emergence of the Cifi Transparent Factory broke this situation.
The "Transparent Factory" is based on the basic model of interspersed efficiency and deepening, which not only improves the efficiency and quality of the project, but also improves the purchase experience and use effect of home buyers.
In 2021, Guanglianda smart construction site settled in the transparent factory, which is a new breakthrough of Xuhui in the field of smart management. In order to better achieve the expected goal of transparent factory, Cifi Group and Guanglianda Group also jointly carried out a co-creation project of smart construction sites, called "lighthouse" project.
It aims to realize the automatic collection, automatic feedback and intelligent supervision of housing enterprise data through intelligent terminals, AI algorithms and other means, and to improve the operation execution ability, supervision ability and risk prevention and control ability of real estate project management personnel by establishing a solid data base.
Cui Xiaoqiang said that in addition to the efficient, high-quality and high-security "offline transparent factory" based on intelligent construction, Xuhui will also focus on building a "transparent factory on the cloud" based on the whole life cycle of digitalization, and the specific name of the "transparent factory on the cloud" has not yet been determined, and it is expected to be launched around the Spring Festival.
In the eyes of the outside world, the progress of Xuhui transparent factory from concept proposal, to project landing, and then to today's upgrade iteration, is very rapid. But behind this is inseparable from the efforts of more than 1,100 members of the Xuhui Engineering Line.
Cui Xiaoqiang believes that to become an excellent Xuhui engineer, in addition to customer-oriented thinking, excellent professionalism, strong risk management and problem-solving ability, but also to be able to innovate and change, so as to make the product better, the quality better.
Not broken, not standing. As the chief engineer and director of the engineering management department of Xuhui Group, Cui Xiaoqiang has also been seeking breakthroughs in his career. Joining Xuhui and moving from the public construction field to the residential field is his breakthrough in career direction; with the team to create a transparent factory and show the whole process of house construction to customers, it is his breakthrough in the industry leadership.
As one of the 8 regional groups of Xuhui, from the landing of Xuhui's first Platinum Yue products in Suzhou to the upgrade of Transparent Factory 2.0 in Suzhou, Jiangsu Xuhui has always been at the forefront of the industry and the times with an attitude and spirit of daring to be the first.
Cui Xiaoqiang (left) and Sha Lele, editor-in-chief of Leju New Media Suzhou (right), at the transparent factory of Suzhou Jinlin Boyue House